Should brand/company be included in meta title?

[seoman10]

Is there any point/benefit/requirement in using brand/company name in the meta title, I realise search engines like Google prefer brand focused pages, However it is unlikely that someone would be including the company in our search terms.

Any thoughts?

[Chemometec]

Hi,

There is no right and wrong answer on your question.

I would definitely recommended to use brand name in meta tittles for brand recognition. If potential visitors start seeing your brand name in search results, than see it somewhere across social networks or PPC ads, there is high possibility for them to remember your brand and eventually click to see what is it all about.

Ofcourse you should concentrate more on relevant keywords, but if you have enough space i don't see a reason not to include it on the end of a string. If your brand is well known or stand for quality, than including the brand name in meta tittle adds value to your search snippet. But, if it is not well known, you are on a good track for it to become well known

f.x  Black leather jackets for woman | Brand Name

Regards,

Dusan

• meaning if you sell pencils and your brand name is XYZ

[Tymen]

Hi Seoman,

I wouldnt use the brandname too often. I myself have it in the PageTitle so it comes with all subpages automatically. Too also use it in the metatitle is than not needed in my opinion. That works for me.

Good luck!

Tymen