Open Site Explorer - Spam analysis: need help with inbound links... from my site!
-
hallo,
reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image):
The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site.
How is that possible? Should I remove those links?
Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments).
Should I treat them differently?
Thank you for your time.
-
thank you very much Matt!
-
Hi Giorgio!
You can find your MozTrust and MozRank in the Links section of Moz Analytics under Competitive Metrics, or in Open Site Explorer under Compare Link Metrics. The right score for your website will depend on the scores of your competitors. Higher is always better, but you should at least aim to be ahead of the sites you compete with for rankings.
Since those are link metrics, you'd probably benefit from a competitive link analysis. Rand explains that in this Moz Academy video.
As for a technical audit, the Beginner's Guide to SEO covers a lot of the factors, as does the Web Developer's Cheat Sheet. There are other resources in the Learn section, and a lot of the tools in Moz Analytics can make the process much easier, as well. It's up to you whether you feel comfortable running the audit yourself, but if not a consultant would be a good idea.
That help?
-
Thank you Peter and Chris for your help, and I will definetly look into the links you gave me.
I need some further clarificattion, though.
How low is my MozTRust and MozRank? How can I know what should be the right score, for my website?
Getting a technical audit: how do you suggest to proceed? there is a ckecklist I could go through or should I look after some expert advice?
thank you again
-
First - calm down and see with attention this screen.
This screen in OSE "Inbound links" show all types of links - this page only, sub-domain level, domain level, internal, external, redirects, follow, nofollow, etc. In order to filter some of them you need to use three drop downs. Also internal links isn't spam signal.
So score 5/17 meaning:
- Low MozTrust or MozRank score
- Large site with few links
- Site link diversity is low
So first can be fixed with few more links over internet. This will heal also second issue. The most interesting is third - you need to play with anchor text to make something called "perfect link profile". I'm not going to explain here what this mean but in theory you should link your site with different anchors with different links. This can be image links, "click here", "visit site" and many other.
I think that read your question few days ago about some site issues as i remember. So you need to make technical audit of your site and his link profile before proceed with link building.
PS: Also please check Rand explanation about Moz Spam Score:
https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk
https://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-fridayhttps://moz.com/help/guides/research-tools/open-site-explorer/spam-analysis
and see what are your issues compared to other. I'm not paying customer and unfortunately i can't see this report for your site. -
Your website has a spam score of 5 therefor any links coming from your website will have a spam score of 5. There are several links above that red box that also come from your website and have a spam score of 5.
In order to reduce your spam score, you will have to remove backlinks from the sites that Moz says are spammy and/or build more links from high authority websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links
Hi 64% of our links come from a .com website and only 30% from .co.uk. We only do business in the UK should I continue with the .com links as they are easier to source. Does this hurt my SEO efforts?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Internal Link Analysis (Site Wide)
Hi i'm currently doing a internal link analysis for one of my clients and want to pull internal link data for the entire website. So i can look at the distribution of internal anchor text and to identify ways in which we can optimize internal linking. I have had a look at screaming frog the trouble is, this data is only exportable one page at a time. Meaning, you can’t export an entire site “In Link” data. The site has 200+ pages so pulling in link data for each page would take quite long! Can anyone recommend anyways or tools which can look at the entire link profile for a website. I have checked OSE but there's not much data because the site is relatively new. Cheers, RM
Intermediate & Advanced SEO | | MBASydney0 -
I need help!
Please select best theme for me, from the below themes. I want to create printing website. I select these themes after long research. http://us-themes.com/demo/?theme=ImprezaWP http://themeforest.net/item/salbii-responsive-multipurpose-wordpress-theme/full_screen_preview/6265876 http://themeforest.net/item/codeus-multipurpose-responsive-wordpress-theme/full_screen_preview/6906054
Intermediate & Advanced SEO | | AlexanderWhite0 -
Site rankings steadily decreasing - do I need to remove links?
Since mid-April, our ranking have been steadily declining. Our two main keywords are 'nuts and bolts' and 'bolts and nuts'. 'nuts and bolts' dropped from 7th to 46th in May and has recovered slightly to 28th, and 'bolts and nuts' moved from 7th to 16th, and is today 24th. Ranking on keywords we specialise in have fared better, but they're fairly niche. 'bsw bolts' has moved from 2nd to 4th, and 'imperial bolts' has moved from 1st to 4th. I think my link profile is the issue. I don't think we've been penalised by Penguin directly (I may be wrong, I don't think we'd be page 2 on such a competitive term as 'bolts and nuts' after Penguin if we had been penalised.), but I think what's happened is that sites that link to us have been penalised, resulting in a knock on effect. Does that sound right? Here's my link profile: <a rel="nofollow" target="_blank">http://www.opensiteexplorer.org/links?site=www.thomassmithfasteners.com</a> I've been slowly building relevant links with prospective customers and kept up a very basic social media profile - just the odd blog post and sharing on Facebook and Twitter. Do I need to delete all the directory links? We do have links from directories that don't look fantastic, more are shown in Webmaster Tools than are listed here. Some of the directories no longer seem to exist, I take it I don't need to do anything and Google will catch up in those cases. Should I attempt to remove (or disavow) all links with names like best-directory etc? Or should I just concentrate on building better links? I'm not sure where to start! Any advice is greatly appreciated. Best Regards, Stephen
Intermediate & Advanced SEO | | stephenshone0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
I need help with setting the preferred domain; www. or not??
Hi! I'm kinda new to the SEO game and struggling with this site I'm working on: http://www.moondoggieinc.com I set the preferred domain to www. in GWT but I'm not seeing it reroute to that? I can't seem to get any of my internal pages to rank, and I was thinking it's possiblly b/c of a duplicate content issue cause by this problem. Any help or guidance on the right way to set preferred domain for this site and whiy I can't get my internal pages to rank? THANKS! KristyO
Intermediate & Advanced SEO | | KristyO0 -
Whats the best search parameters on Open Site Explorer for identifying un-natural back links?
Using open site explorer, what parameters will best narrow down low quality back links(or back links that could be viewed as un-natural by Google)? ie. blog networks, link schemes, etc.
Intermediate & Advanced SEO | | Stromme0 -
Well Ranked National Site - Need Local Rankings
We are a virtual company doing business in 30 states nationwide. All our business is done via the phone, fax, email and express mail. Back in 2008 I optimized our small 8 page website for our key terms and was able to rank the site #1 nationally for our main keywords. (I did a 6 month consulting gig for the company). The site remained #1 in Google until last year when some serious competitors entered the space and knocked us down to the middle of page one. Then with the Panda update #1 & #2 we have seen our traffic drop 50% mostly due to not receiving the City + Keywords rankings any more. I have now been hired full time to bring us back but my question is this Do I need to build out city specific pages on the existing website? Do I need to buy keyword specific domains and create microsites? Do a combination of both? I would love to do both but I have to prioritize my efforts. Any thoughts would be great.
Intermediate & Advanced SEO | | FidelityOne0