Linking out?

[dmac]

First of all, sorry this Q is all in one block, but iPads don't like this site or vc/vs. When using the SEOmoz on-site keyword optimizer tool, it suggests at least one link to be to an off-site page. Would it be considered a link exchange if we linked out to an niche SUPER Authority sit that had a link back to our website? It seems like a naturally good strategy, but I'm afraid google may not agree. If the answer is no, there are many similar sites that mention our company in ver good ways, awards, etc.., but with no links. I would think this is a no-brainer. Personally I would like to eventually harvest all this press coverage to benefit our site. Btw, I was grey before I learned about SEOmoz, just like the rest of our niche. Now I'm shooting to be Snow White! Hopefully it works out. I also wrote two landing pages that I tried to SEO the right way. I would love to hear your feedback to know if they are truly effective and if they are actually white. I think they are, but don't know "all" the rules of being white http://jamproa.com/ideology/product-innovation.php http://jamproa.com/industrial-design/what-is.php Thanks!

[dmac]

EGOL, I would have responded directly to your response, but found yet another bug between this site and the iPad. I wrote to tech support, but the response was, well...., not so favorable. To answer your question, yes I tried it. The short story is it takes 15 or 16 keystrokes to accomplish what should be one keystroke. I don't want to rock the boat too hard about the iPad issues because I'm a newb. I think it's an easy fix. If any administrators monitor this, feel free to tap my shoulder at MOZcon. I would be happy to help get it fixed. This is a great forum and I want to thank everyone for sharing their wealth of knowledge and experience so freely. I will try to reciprocate whenever I feel my comments could be helpful. Thanks Again!

[dmac]

Thank You so much! I watched/listened to the whole video, and even listened to parts of it twice. Thanks Again! David

[JoeAmadon]

You should be fine linking out to a site that links back to you when there is reason to do so (relevant information, helpful to user, etc.). Cyrus covered this very well in the latest White Board Friday.

http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday

[EGOL]

Can you link out to an authoritative site that has a positive review about your product?

Yes, Then you can feature that link as a "testimonial" or "endorsement" - if that applies.

I am very careful linking out and when possible always try to link to sites that are much better known than my own.  This builds credibility with your visitors and is an improvement to your content rather than linking down to a lesser known site.

For your formatting problem.... did you try adding a couple of break tags between paragraphs?