What to do with content that performs well in SERPs, but is dynamically generated?
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A new client developed an application that generates dynamic content. They were hit hard from Panda, and I believe it is in part due to this application.
About 500 of the urls from this application perform well in SERPs (rank well, drive traffic to the site, low bounce rate, high page views per visit, etc). And there are an additional 9,000 urls (and growing) in the index that don't drive any organic traffic.
We are thinking of making the 500 url that perform well into static pages and de-indexing the rest. What are your thoughts on this?
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I can't provide the exact url, but the dynamic content is a customized search result. User data seems to show that users prefer the content. The CTR is very high as is pageviews, and low bounce rate and they are some of the top pages in GWT. We would de-index all of the urls, but they drive a large percentage of traffic to the site.
Thank you.
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I can't provide the exact url, but the dynamic content is a customized search result. User data seems to show that users prefer the content. The CTR is very high as is pageviews, and low bounce rate and they are some of the top pages in GWT. We would de-index all of the urls, but they drive a large percentage of traffic to the site.
Thank you.
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I agree with Ryan. Exactly where is the content coming from and what type of content is it? Also, what is the history of this site. Has it been running with this content for years or put up a couple months ago and then hit recently.
For years Google has been dropping the rankings of some websites and they continue to do that today. Google continues to do this but over the past several months people are blaming every dropped site on Panda.
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I think we need a lot more detail in order to help. What kind of content is involved? Any data coming from a database can be called "dynamic".
The 500 pages which are popular could have great results due to the content or the way it is presented. It's quite possible the same content on the 9000 unpopular pages could be presented differently and then become more popular. There are just too many factors involved to offer any meaningful feedback.
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