Migrate site from HTML to Wordpress and retain SEO
-
Hi guys this is a 2 part question so hoping someone is able to assist!
I own the www.industrytix.com.au/ website which ive been updating manually in Dreamweaver for last 6+ years, it has very high Organic Rankings for most of my targeted keywords which are:
industry tix
Industry tickets
breakfest tickets
Stereosonic tickets
CUban Club tickets
etc etc - essentially names of eventsIm currently about 90% of the way through replicating/improving the content of the website using a Wordpress Theme which is located at www.industrytix.com.au/buy-tickets/ so all the URLs/Sites are currently running concurrently. Im using Eventum Theme for hosting events and Woocommerce plugin for products so there is a slighy disconnect between the 'Event Page' and 'Buy tickets/Product page"
**For example:
Event page: **http://industrytix.com.au/buy-tickets/breakfest-perth/ Ticket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/Next step is to kill off the old outdated homepage and recirrect all the event pages to the new ones - for retaining SEO value is there a best practices for completing this? (I am planning to move the New WP Installation into the root folder from the /buy-tickets/ folder where its currently staged.
For example of OLD to NEW redirrection requirements:
OLD http://www.industrytix.com.au/cuban-club-perth-tickets.php
NEW http://industrytix.com.au/buy-tickets/cuban-club-perth-nyd/OLD http://www.industrytix.com.au/breakfest-tickets.php
NEW EVENT PAGE http://industrytix.com.au/buy-tickets/breakfest-perth/
Nicket/product page: http://industrytix.com.au/buy-tickets/product/breakfest-ticket-perth/Any other feedback improvements as far as retaining SEO and not keyword stuffing etc?
Thanking you all in advance for taking the time to read this
-
THanks for your responses Abhi and Tammy, does anyone have any more feedback or suggestions before i give this a full re-haul?
-
Direct 301's to the same pages on new format. Submit a sitemap with the old URL's, and submit to Google- this will encourage Google to 'see' the 301 redirects. Once those are crawled, be sure to submit a new sitemap, this reinforces the changes.
-
Hi Sandi,
Please use 301 redirects from migrating from old urls to new urls. As this will intimate the search engines that the old url is migrated to new url permanently. Earlier i have migrated my word press blog (http://ifsc-codes.in) to asp.net website to maintain dynamic content and huge data. At that time am not sure about this setting and i have almost nullified my Google crawl rate and no organic visitors. After that i have realized how much importent factor is this. So i did some coding techniques to address 301 redirection and right now it is getting better. Use your robots.txt file to redirect these urls. Note: Please use 302 if this migration is temporary. Try to create categories to retain old urls if possible. Hope this will use full.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Redirecting Pages from site A to site B
Hi, I have a client who have a solid, high ranking content based site (site A). They have now created an ecommerce site in addition (site B). To give site B a boost in terms of search engine visibility upon launch, they now wish to redirect approx 90% of site As pages to site B. What would be the implications of this? Apart from customers being automatically redirected from the page they thought they where landing on, how would google now view site A? What are your thoughts to thier idea. I am trying to talk them out of it as I think its a poor one.
Intermediate & Advanced SEO | | Webrevolve0 -
Are Their Any SEO Dangers When Cleaning Up a Site
I'm doing some housekeeping on my website. Removing old blogs that are out of date (2008) or things have moved on. The blogs I'm removing are being 301'd to relevant newer blogs. Can this type of clean up cause any problems that affect the optimisation of a site? Looking forward to hearing your views. Christina
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
Site structure from an SEO standpoint
I am fortunate enough to be working with a client who is still building their website. From a site structure standpoint, what can I look for with my SEO hat as they build their wire frames and storyboard their site? I want to make sure I don't miss any components that might be helpful short and long term
Intermediate & Advanced SEO | | StreetwiseReports0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
Retaining rank when integrating with a larger site
Our client was just acquired by a larger company and they want to merge their 100-page website into the larger, parent company's 500+ page website. They currently have a strong ranking for a focused group of keywords and are worried about losing their ranking position for those important keywords. The keywords are roughly 80-90% of the focus of the old site, but will represent only 30-40% of the focus of the new site. Will this move hurt their rankings? What can we advise them to do to retain the value of their current ranking strength for the target keywords?
Intermediate & Advanced SEO | | DenisL0