Is brad callen right
-
On seo elite brad callen made the statement that only 2% of a websites ranking is based on on page optimisation now i know this statement might not be right but does off page optimisation matter a great deal more than on page.
-
I wish I could offer more then 1 thumbs up to Alan's reply.
The internet is full of misleading SEO information. To anyone just starting out in SEO I suggest focusing on SEOmoz as your primary source of SEO information initially. Include Matt Cutt's blog and videos as well. This will shield you from most of the endless swamp of bad SEO advice.
There are other great sites out there. Alan shares his wisdom at http://searchmarketingwisdom.com/ and I would sincerely recommend adding that site to your list of "trusted" sources of SEO information. Keep in mind this plan is not fool proof. Even experts make mistakes, and many great sites are open to anyone sharing their thoughts.
I apologize if this seems like a rant it's just the original question ruffles my feathers. When I began to learn SEO I proceeded upon the "expert" advice I found and later had to unlearn my SEO "facts". I hope others do not have to travel down that road.
-
Let's add a little clarity now. On his "SEO Elite" site, he claims he's #1 organically for SEO Software. He's nowhere near that when I do a search for that phrase.
And let's look at that single page site. It's a classic example "get rich quick by this magic bullet" single page site with a ton of "proof" that you should by the product. yes, he's got some top positions in google. No he has not made millions. Ask him to show you the bank statements. He uses methods that are just as likely to get you penalized as not.
-
And while EGOL is correct taht in high-competition you enter a battle of backlinks, in my experience, having a high quality, content rich site that then has quality backlinks wins out much more often than not. And it takes a LOT of quality content.
While some industries have the ability to be manipulated by unnatural backlink profiles, sites that suffer on-site were a prime target of Google's Panda updates. Myopic SEO.
-
Brad Callen is touted as a "guru" across a number of "questionable" sites around the web. the claim you're referencing is one of the ways he hypes his product to unsuspecting people looking for magic bullet methods to riches online.
-
In low competition, on-page optimization is very important. However, when the competition gets really tough you enter a "battle of backlinks".
I don't know where that 2% number comes from or what it really means... he might be tossing out a low number just to make a point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google rendering mobile to the right
So the website is displaying correctly in mobile devices and online tools. However, when using Google Page Speed Insights mobile or fetch as mobile in Search Console the page always loads as if it has moved 50% of the screen to the right - so whitespace on the left then 50% of the page in on the right side. I've been ignoring this. The site loads fine in devices and i've put it down to a glitch in Google, but at the same time it's been bugging me. Has anyone else seen this and should I ignore?
On-Page Optimization | | MickEdwards0 -
When you think you are doing it right but the results are quite the opposite.
I have a website that just doesn't rank well against what at first glance appears to be a lower quality competitor site. So far - I, and "no one" else can work out why they sit above me in search. I have to concede and respect that they must be doing something right, but what? I just can't get to the bottom of it, and I've been trying for two years!.... Sometimes we can't see the wood for the trees and right now that seems to be me. I genuinely just want to know what I'm missing. Two sites: bristolpest.co.uk and waspkilluk.co.uk Key words: bristol pest control or pest control bristol
On-Page Optimization | | simonberenyi0 -
Google is NOT showing up the right META DESCRIPTION
Hi, Recently I changed titles and meta descriptions of some pages. The problem is that google have updated the titles but not the meta descriptions.. Ive also checekd the source code of the google cached version of the pages crawled and the meta description reflect the changes i did...but the changes don't appear in google. Do you have some solution/advice for the issue? Tx so Much
On-Page Optimization | | tourtravel0 -
Help required to get the right landing page ranking
Hi, I've taken on a new ski client who wants to rank on page 1 on google.co.uk for [ski instructor courses]. When I first put that keyword into Moz rank tracker the landing page http://www.snowrehab.com/ski-instructor-courses/revelstoke-12-week-csia-level-1-&-2.html came up and it was ~ #30 Instead we wanted http://www.snowrehab.com/ski-instructor-courses to rank and I've optimised the copy (perhaps over optimised?) and have been redirecting & building links to that page. When I check in the SERPs (as unpersonalised as I can get) that new page appears to be ranking ~ 20 and the old page is nowhere to be seen. So far so good. However in the rank tracker Moz says the new page (exact URL) isn't ranking (not in top 50) and that when I put in 'entire subdomain' that the old page still comes up (and has improved to ~ 25). Any help / advice really appreciated! I want to prove to the client the rankings have improved / work I've been doing has helped!
On-Page Optimization | | richardpatey0 -
Google Doesn't Display A Right Page Title
For some reason Google Displays a wrong page title of some of my pages. E.g. page http://www.imoney.my/home-loan The title in the search reach results says "Home Loan - iMoney", but the one I've set up is <title></span><span class="webkit-html-tag">Housing Loan: Compare Mortgages of All Malaysian Banks @iMoney.my</span><span class="webkit-html-tag"></title> Even when I preview it on the preview tool, it shows the full title, but when I google - again the short one. Does anyone know what the reason for that is?
On-Page Optimization | | imoney0 -
What is the right schema.org link for a web design / developer / mobile agency?
It seems strange that a group of web developers would make up an entire structured language to designate businesses by category and somehow forget to include companies like.... web developers. So I must be missing it, what is correct to use?
On-Page Optimization | | yeagerd0 -
Different pages for OS's vs 1 Page with Dynamic Content (user agent), what's the right approach?
We are creating a new homepage and the product are at different stages of development for different OS's. The value prop/messaging/some target keywords will be different for the various OS's for that reason. Question is, for SEO reasons, is it better to separate them into different pages or use 1 page and flip different content in based on the user agent?
On-Page Optimization | | JoeLin0 -
Findhing the right pop ups
I am trying to find a pop up software which will allow me to use: -different sizes -different pop ups on different pages -sync with mailchimp and/or google docs (via api) I am tried popup domination, besides their horrific support (or lack their-of) , they dont have the features i need. When doing a search for pop-up companies, all i see are hokey spammy looking sites. Does anyone have any experience with a quality and robust company with good support?
On-Page Optimization | | StreetwiseReports0
