Optimizing an e-commerce website
-
Hi,
What do you recommend me to optimice an e-commerce website to rank every page or product?
Do I have to implement schema and meta description for every product or is easier to optimice every category?
-
Hi Patrick, Thanks!
Excellent answer, only a doubt about Schema, If every product is refreshing every month what happened with that information or could be a dynamic information for Schema?
-
BuiltVisible also has a great and very comprehensive guide to meta data and schema.
-
Great answer! I'll add our Search Ranking Factors to the list.
-
Hi there
I definitely recommend Schema on every product, as well as breadcrumbs, reviews, and also site search which helps for Sitelinks search boxes. It also helps inform your Google Analytics.
Here are a couple of great resources:
The Ultimate Guide to SEO for E-commerce Websites (Kissmetrics)
Thin & Duplicate Content: eCommerce SEO (Inflow)
The Definitive Guide To Ecommerce Search Engine Optimization (Neil Patel)Take advantage of internal linking between relevant products and categories, and make sure you have a proper information architecture set up for usability!
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best structure for a news website including main menu nav
Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate. Any thoughts on how people would structure something like this?
On-Page Optimization | | sam_legmark0 -
Any recommendations for an XML Sitemap for a large community website?
Hi all, Once of our clients is a large community website for parents/parenting. The standard Wordpress XML Sitemap plugin is throwing up lots of errors, etc, and is not ideal. Does anyone have any recommendations for either a tool that we could use to create a better one, or else a service that we could pay to use? Gavin
On-Page Optimization | | IcanAgency0 -
Homepage On-page Optimization
How do you all handle homepage optimization, if you (or a client) offers a variety of services? Our homepage has the strongest link profile of any of our pages, but it lists all the areas of law we cover. Therefore, it has too many keywords and none really rank well. Should we just pick our most profitable areas and optimize for that? www.kempruge.com in case anyone would benefit from looking at the actual page. Thanks, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Relaunch website
Our website was hosted at domain X , the webdesigner decided to host the new website at domanin Y We ranked very wel for specific keywords with domain X. We lost all our rankings with the new domain Y The webdesigner did not redirect domain X to domain Y !!! Everything happened 4 weeks ago What to do ? My proposal , installing old wbsite again on domain X and redirect domain Y to X Or is there a better solution to get the rankings back ?
On-Page Optimization | | digspinat0 -
After optimization results got worse!
Hi, After optimised every single landing pages of the website with keywords and building links made the results worse! Now website is ranking 3rd from 2nd! What would be the reason for that? Thanks,
On-Page Optimization | | WTGEvents0 -
Suggestions on plans to optimize my site? (NOOB)
I am currently trying to plan how to optimize my site based on keywords. I read and I understand site architecture and usability http://www.seomoz.org/blog/site-architecture-for-seo , but I am still somewhat confused about how to target each keyword per page or when http://www.seomoz.org/img/upload/splitting-keyword-targeted-.gif Let me give you an example. We build databases for SME's using 3 different technologies. One of them is MS Access. Based on PPC campaigns and keyword research some of the possible keywords might be ms access programmer ms access consultants access database experts According to the link provided, should these be separate pages? I feel if they were, our site nativigation would be cluttered and clients would not be benefiting from them at all. It might even lead to some redundant data which I believe is bad right? My feeling is to make one page and target one keyword, but I'm not sure. For example, see one of our top ranking competitors http://www.justgetproductive.com/content/access-programmer/index.php Please, look at the footer? Is that actually how I should structure my links? I hope the answer is NO! Then again, if I do just have one page targeting one keyword, what do I do about the others? Do I just try to use blog posts/articles addressing those keywords? Do I not target them at all? Thanks for any advice, please keep in mind I am just getting started. My approach is to create a plan to outline everything before I put a lot of time into it.
On-Page Optimization | | emcacace1 -
Optimizing for Neighbourhoods
Say I'm optimizing a website for a Veterinarian in North York, a neighborhood in Toronto. Is it important to use Toronto in the keywords/ keyword phrases? When people from within Toronto search for "North York Veterinarian" and "North York Dog Kennel" I want to be found. If I optimize a page for the keyphrases "North York Veterinarian" and "North York Dog Kennel" and only mention Toronto once in the footer with the office address will that be enough for Google to serve up these results in Toronto? Thanks,
On-Page Optimization | | OptioPublishing
Jason0 -
Is it possible to get good SEO results with small brochure websites?
Say I have a 5 page website with 300 words and 4 images on each page. No or little dynamic content. No blog. Is it still possible to get good SEO results in a site like this? what would be the best strategy? what challenges would I need to over come? or is it just too much of an up hill battle?
On-Page Optimization | | iSenseWebSolutions0