How do I track specific referral traffics journey through a website?
-
Hello,
A client has asked us to track the journey each separate referral traffic visitor takes through out the website. I have had a look through analytics and am not sure how to ensure I can do this for all referral traffic visitors?
Can anyone help? Thank you.
-
Not sure if this is what you're asking for...
But in Google Analytics, if you go to Behaviour Flow under Behaviour in the sidebar, then click the dropdown (by default should say Landing Page) and select Traffic Type, you can view the user journeys / behaviour flows via traffic type. (Or you can swap Traffic Type for Source and view user journey by specific referrals instead of the whole of your referral traffic.)
You can then click on "Referral" in the first column, and click "View only this segment".
This allows you to easily see patterns in how your referral traffic visitors are browsing the website. Which landing page they start on, where they click to next, how many people drop off on particular pages having come from a certain page (great for analysing user intent and whether the next page "fulfils" it or not) etc. You can click and drag horizontally to view all the stages in the behaviour flow, add more steps to see more pages...
Is that what you were after?
EDIT: My bad. Somebody beat me to it. That's what I get for multi-tasking and taking 20 mins to leave a reply -_-
-
Hi Peter,
That's great thank you - I hadn't realized about the gear icon to make a custom expression. Thank you for all your help.
-
Analytics, Behavior, Behavior flow, create segment "Refferal traffic" and change "Landing page" to "Source/medium". If you need to see just specific referral, click on gear icon inside and make custom expression.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Specific Industry Website Conversion Rates: Lighting
Hi All, There's loads of info around on general retail conversion rates, but does anyone have any experience with online lighting shops and typical conversion rates? This is a highly price driven shopper, and from my experience so far they bounce around looking for the best price... We've recently taken ownership of this new site, and I'm not sure I can relate general metrics to this site... although there is lots of work to do on here! Cheers in advance.
Reporting & Analytics | | b4cab0 -
Tracking Google places (7 pack listing) traffic in google analytics
Is there a way to see Google Places traffic (traffic from users clicking through the 7 pack listings) segmented in Google analytics ? Normally is it just lumped together with the organic traffic ? Can you see the search phrases used to find your site, or do they also show up under 'not provided' when from Google Places. Im aware i can see some limited data in the Google Places analytics, but these seem to be 2 days behind when ever i view them.
Reporting & Analytics | | Sam-P0 -
Organic Traffic Spike
I've been chipping away at the SEO for a client's site for about 6 weeks and a few days ago noticed a huge spike in organic traffic for about a dozen keywords. See attached. Previously traffic was around 20-30 unique new visitors a day. On the 17 it went up to 500+ for 1 day, now it's come back down again. This spike was not for 1 keyword but for about a dozen. I've never seen this before and wondered if anyone had experienced similar. The site is about 3 months old. ebix3rl
Reporting & Analytics | | deployseo0 -
Can you help me figure out what happened to my website search results in Google?
On or about the 24th of April I noticed an abrupt decrease in traffic to my website:
Reporting & Analytics | | rdominey
http://www.getyourphotosoncanvas.com Sorry this might be long but I’m trying to be as thorough as possible. I thought that I had been hacked, a virus, maybe penalized by Google I don’t know what ? I submitted a reconsideration request to Google and they responded with the following: Reconsideration request for http://www.getyourphotosoncanvas.com/: No manual spam actions found
May 10, 2012
Dear site owner or webmaster of http://www.getyourphotosoncanvas.com/,
We received a request from a site owner to reconsider http://www.getyourphotosoncanvas.com/ for compliance with Google's Webmaster Guidelines. - - - - - -
We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google. There's no need to file a reconsideration request for your site, because any ranking issues you may be experiencing are not related to a manual action taken by the webspam team.
Google Search Quality Team I have ran all kinds of web crawl tests, Google webmaster, talked with SEO “Experts” and still can not figure out what is happening. I decided to use a couple of SEOmoz tools to try to help me explain what is happening. I figured that if I could take a very specific and unique KeyPhrase and run it on a specific page that I might be able to better explain what is happening. Basically, We appear to be no longer searchable by key words or phrases on google?
Here is an example:
Key Phrase: Free Services to Help Improve Your Photos on Canvas
Website: http://www.getyourphotosoncanvas.com/free-photo-canvas-retouching
Attached are some screen shots of the actual search results on Bing, Yahoo and Google along with the ranking tool results from SEOmoz and the on page grade for the key phrase.
Anybody got any Ideas? I am hurting; the internet and Google search is about 40% of by business. http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Bing-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Yahoo-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/Google-Free-Services.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Ranking.jpg http://www.getyourphotosoncanvas.com/wp-content/uploads/2012/05/SEOmoz-Report-Card.jpg [" target="_blank">iframe>](<iframe class=) Bing-Free-Services.jpg Yahoo-Free-Services.jpg Google-Free-Services.jpg SEOmoz-Ranking.jpg SEOmoz-Report-Card.jpg0 -
Keyword referrals in GA
Hi chaps, Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links. To explain a little further, this is the scenario I think is happening: User searches using "Brand term". They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain) In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword. Does this sound right? We have a custom GA script set up to track multiple subdomains.
Reporting & Analytics | | Confetti_Wedding0 -
Cookie tracking in Google Analytics
Hi How do I remove the "/?__utma=...." at the end of my URLs?We have a site http://www.jetonline.co.za/, if you click on one of the menu navigation links i.e. "fashion". A long "/?__utma=...." url appears. I understand this is for tracking as we have separate domains for each page but is there a way to remove this dynamic url and keep it hidden from users?Thanks in advance
Reporting & Analytics | | NeilPursey0 -
Do links with tracking codes pass PageRank?
I have a client that has acquired a link from an influential partner but the partner has set the link up to have clicks tracked within their analytics. Do links like this pass PageRank: Anchor Text
Reporting & Analytics | | SearchEngineRescue0