Site review : Should I finish on-page optimization before I start link building ??

[sportingdesires]

Site Review am seeing slight improvement with a few keywords and have revamp site do i need to first on page before link building ?

I was wondering do i need to complete all on page seo before i move on to link building & marketing content ??

Kindest regards,

Stephen

sportingdesires

[donford]

HI Stephen,

As somebody who has worked with eCommerce sites with lots of products I can appreciate where you're at and what you've gone through to get there. My next step would be to fill up the site with content that sets you apart from competitors. Really easy advise to give, hard to implement.

What I like to do is take my favorite online shop and compare what I have against them. My goal is figure out what I could do that they aren't doing, or how in general I could compete with them. For me my favorite online shop for just about everything is Amazon (yours maybe different) , then I say why would somebody buy from me instead of Amazon. Since Amazon is my personal favorite site, it removes the bias I may have towards my own shop.

Can I offer better prices or value? Can I offer items they don't sell? Can I offer better support? Can I offer faster or cheaper delivery? Can I show better content? Better reviews? Can I offer a better shopping experience?

With these questions, most sites I come to the conclusion is Amazon has set the bar so high, it is very difficult to compete even if I have a huge budget. In your case, Amazon may have many of the items you sell, so you have to get creative on how you market them and make sure your content is on par with theirs. That means add reviews, add your own personal description of items, your own images, customer images, and make sure you are where your customers are (social media).

I can't tell anybody how to run a business, but I can say that being creative when your up against such big money is the best way to make a name for yourself.

Good luck,

Don

[sportingdesires]

Hello,

Thanks for your answer, what do you think of the site ??

Kindest Regards,

Stephen Kewn

[donford]

Hi Stephen,

My general advice is yes, finish your page optimization before link building and here is why.

When you start your link building process it is likely that you'll be reaching out to other sites to ask for links or to submit pages. Those sites that you want links from, are likely going to review what they are linking to, as such they are going to grade your site in one way or another. You want to put your best face on those pages. Sites are more likely to link to you if you look good and have the content to warrant a link.

Hope that makes sense, and helps,

Don