Moz Local and NAP
-
Hi, I go to moz local and i get 4 listings and is shows 2 as verified:
Verified
Northumberland Ave, Bury Saint Edmunds,Verified
Northumberland Avenue, Bury St Edmunds,Both of them tell me I have 13% inconsistency and the two words that are underlined in red as inconsistent are:
Ave, SaintMy google places has it listed as:
Northumberland Ave
Bury St EdmundsMy website and 4 of the 11 listings have it as:
Northumberland Avenue, Bury St. EdmundsThe other 7 listings have it as:
Northumberland Avenue, Bury St. EdmundsIs this a problem do you think these very slight inconsistencies matter? If so should they all match what google places says the address is (I did try changing this from Ave to Avenue on google places but it wouldn't change)?
-
You should be good Steve, That's a minor issue.
b/r
Will
-
Great thanks for all that.
Another quick related question, one of my clients has a lot of old citations as
"company name gymnasium"
but all his new citations are
"company name gym"
the NAP on all of them is the same though, do you think that's fine too?
-
Hey Steve,
I'm the Engineering manager for Moz Local and wanted to follow up on your question. We are working to address a couple issues specifically for UK listings in the next week or two:
1. Address verification: We are working to improve our UK address parsing and normalization which should address a number of issues around being able to purchase listings.
2. Address comparison. As Matt mentioned, the slight inconsistencies you are seeing do not have any signification effect and we are working to account for them. Note that the address inconsistencies displayed in the listing report do not affect our measurement of accuracy for a particular partner in the Moz Local dashboard.
Cheers.
-
Hi Steve!
I've spoken to one of our Moz Local engineers about this, and they're actually working on a fix right now.
We're hoping to have a fix out in the next couple weeks.In the meantime, he assures me that these very slight inconsistencies are not a problem.
Does that help?
-
Hello Steve,
The address formatting of your citations does not need to be 100% consistent everywhere. Let me say that it is SUPER important that you are consistent with your citations, but you do not need to worry about minor discrepancies like Street and St or in this case Ave, Saint. Google will normalize the addresses it finds around the web to a standard version before trying to associate it with your business in the local cluster. Here is a link that can explain this phenomenon way better than I ever could; Google Normalize NAP Data. Also, here is a tool that will help you identify what kind of discrepancies with you are having normalizing to your correct address: Address Validation Tool.
I hope this helps!
B/R
Will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Recreational Marijuana Dispensaries Disappearing from Google Maps when Plurals used.
This is the second time I have posted this question and never got a satisfactory result. I have an SEO client in Tacoma Wa and when you type (Dispensaries Near Tacoma they are in the Top 3 snack pack and the Google maps shows 20 other similar businesses. However, when you search (Dispensary Near Tacoma) only 3 or 5 recreational marijuana shops show up and my client disappears. Someone earlier suggested it could be because of the categories selection, but that can't affect ALL the other shops and like I said it happens in other cities. for example Dispensary Near Olympia vs Dispensaries Near Olympia. I have the full write up and pictures and diagrams on my blog. Please HELP! This could affect your future clients also. https://isenselogic.com/local-business-disappearing-on-google-maps-when-plurals-used/
Local Listings | | isenselogic0 -
How can I change my Google Business to be a non local business?
Hey guys, Do you know how to change my Google business account to be a non local business? I want my Google Knowledge Graph to be clean and neat like this. Does it mean that this company doesn't claim the business? Will removing the address from the Google My Business solve it (which I don't know whether we can take down the address)? Thanks
Local Listings | | attic0 -
Local Search Verified Location Ideas
Hi, I have a client who has offices that are physically located in one town, but offers its services to a much wider area, like a hundred mile radius. You can see where this is going. In local organic search, they need to establish a verified business location in other towns. My understanding is that virtual offices, even though you can receive mail there and can have offices there, are not an acceptable solution to this problem. Maybe I'm wrong about that though. Any ideas, short of opening up permanent full-time offices in other cities for getting around this? With all due respect, if your answer is only an opinion on the importance of playing by the rules and background on the rationale behind Google's Guidelines, etc, please don't bother posting. I'm looking for actual possible alternatives. Thanks!
Local Listings | | 945010 -
LOCAL (city of 500k) Keyword Research - am I just wasting my time?
I have tried numerous tools, my team of freelancers, (fiver I admit) and a couple people from Upwork and still not getting a GOOD response to - How much search volume is there for "home builders" JUST in WIchita, KS (for example) I get local results like that are challenging because a lot of them show no search volume. Am I missing something? Can recommend a resource? I would be really grateful! 🙂 I am trying to figure out a nice long (ideally) list of keywords for 'plumbers, wichita ks', 'dentist, wichita ks' - Local service businesses and everything I try shows next to nothing. Thanks for ANY advice! 🙂 Matthew
Local Listings | | Mrupp441 -
Is the new local 3-pack the death of Google+ as factor?
So now we have the new 3-pack local results, which obviously cut the listings Google+ link from the results. What I find strange is that is now even when searching the business name alone, there is no sign of the associated Google+ page in the results. I still get other local third party listings like Facebook, Yellowpages, and Yelp – but no link anywhere for the Google+ page. I noticed this today when I wanted to verify something on a client’s page. There was nothing I could do search wise to bring up this business Google+ page. I finally got it by clicking the link through Moz local. After exploring this with some other clients, when I do get a Google+ page in the search results some have produced a 500 error when clicked on. If Google wasn’t killing off Google+, why would they completely omit the pages from their own search results? Another extremely strange thing, the majority of my clients are independent local businesses inside a large national company. Their Google+ listings have always been managed corporately using a bulk listing feed. We could never gain access to these pages and would always manage our listings to match that of the corp. controlled page. Well the last week of July they announced they were giving us the option to take control of the page. This happened with two different companies, MAJOR national competitors in the same industry, within a couple days of each other. They now treat it just like another version of social media, instead of a major factor within search. I find it hard to believe that something isn’t going on…
Local Listings | | masonrj0 -
A site is preforming well for 1 local term, but with a slight change to the term it dosnt rank.
Ive got a site thats currently ranking #2 in the local 7 pack listings for the search term : "garden design [city]" but is not ranking at all for "garden designer [city]" (note the "er" at the end of designer). The search traffic for these 2 terms is pretty much the same, and id like to get the site ranking for "garden designer [city]". The only thing i can think of is thats different is that in the <title>tag for the homepage of the site we have "Garden Design [City] - .....", is there any other way i can try and up the local 7 pack ranking for my site other than changing the title tag ?</p> <p>Im thinking of running a link building campaign for the phrase "garden designer [city]", but apart from that i cant think of anything else that could help up my rankings for this, any ideas ?</p></title>
Local Listings | | Sam-P0 -
What are your experiences using the new Google Local Descriptor feature?
I'm looking for any insight from those who have used the Descriptor feature on your Places listings. Has it helped in any way? Caused issues? My issues with this feature are described in this question I posted the other day. But I haven't tried using the feature yet, and I'm hoping to learn from some of you who have.
Local Listings | | irapasternack0 -
Which Local Listing to Delete?
A local business has two Google+ Local listings: an unverified unclaimed listing an unverified, but claimed listing Both are duplicates with correct address and phone numbers. Listing 1 ranks. Listing 2 doesn't rank. Should I: A) report listing 1 and verify listing 2, or B) claim and verify listing 1 and delete listing 2 With A there's a risk of killing a listing that's ranking well and not getting a replacement. With B there's a chance of going against Google guidelines, as I understand claiming duplicate listings is a no-no (?) Suggestions? Thanks!
Local Listings | | MatterSolutions0