Treatment of domain names in content that are not actually a link
-
From PR activity we've found that lots of newspaper sites will include reference to a domain name in an article but not actually make this a link through to the domain. For example we will see text like:
For further information read the full report at www.bluewidget.com
Of course we make attempts to contact the newspaper to request they make it a link but this doesn't always achieve a result.
So the question is, does Google place any value for the identified domain in a case like this?
-
Yes I absolutely agree with EGOL. If the domain/page authority is good I would rather have a do-follow link. But on the other hand if that is not possible and the brand/domain is mentioned in context then I would be happy that is a signal for Google. Maybe small but still part of the mix.
-
I believe that these "domain mentions" are valuable.
I believe that some manufacturers benefit from them enormously. Let's say that I manufacture the Egol Widget and wholesale them to lots of other websites. When those websites publish pages selling the Egol Widget, google sees my product and my brand being mentioned on lots of retail and review sites in my industry. I think that is a powerful signal to Google that there is a lot of interest in my business and its products. I think that these domain mentions cause my content to perform better in the search results.
This is all opinion. Just sayin'. Maybe someone else agrees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Root domain change - how do we best handle existing backlinks from our own content platforms on youtube, etc?
Hi, we have recently changed our brand name after 7 years and have changed our root domain to match (33shake.com since 2012, now 33 fuel.com) The site is the same (no migration to a new one) as there were no other business changes apart from the name/domain. 301 redirects are looking after all former 33shake.com links, which are now being redirected to their new 33fuel.com equivalents (slugs are the same in 99% of cases). My question is: We have a lot of backlinks for our old domain (33shake.com) on our own content via our YouTube channel (100+ videos) and also our podcast (64 episodes in, broadcast on 10 platforms). For maximum SEO benefit as we continue to restore domain authority, etc to 33fuel.com, are we best to leave these historical backlinks pointed at the old domain and let the redirects pick them up when people click? Or are we better off swapping all of these old historical backlinks so they point directly to the new domain? Any advice would be greatly appreciated, this is quite a maze we are now picking our way through! Warren
Technical SEO | | WP331 -
Using Sub Domains For Back Linking
Hey Guys! I'm building links for my page and happened upon the "Hoth" link building page. I tried it out and it built some no follow links and some links on several sub domains. I know that, when back linking via guest posting, no follow links do not juice my site. My question is, does building links on a subdomain from another company juice my site? If it's not helpful, could you explain why? Does it juice my site in any way? If you could link sources, I would really appreciate it. Also, do any of you have input on Hoth or platforms like it? Are they worth it? Thank you!
Technical SEO | | rodv0 -
Duplicate Content - Different URLs and Content on each
Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?
Technical SEO | | ClaytonKendall0 -
Do bad links to a sub-domain which redirects to our primary domain pass link juice and hurt rankings?
Sometime in the distant past there existed a blog.domain.com for domain.com. This was before we started work for domain.com. During the process of optimizing domain.com we decided to 301 blog.domain.com to www.domain.com. Recently, we discovered that blog.domain.com actually has a lot of bad links pointing towards it. By a lot I mean, 5000+. I am curious to hear people's opinions on the following: 1. Are they passing bad link juice? 2. does Google consider links to a sub-domain being passed through a 301 to be bad links to our primary domain? 3. The best approach to having these links removed?
Technical SEO | | Shredward0 -
Duplicate page content & titles on the same domain
Hey, My website: http://www.electromarket.co.uk is running Magento Enterprise. The issue I'm running into is that the URLs can be shortened and modified to display different things on the website itself. Here's a few examples. Product Page URL: http://www.electromarket.co.uk/speakers-audio-equipment/dj-pa-speakers/studio-bedroom-monitors/bba0051 OR I could remove everything in the URL and just have: http://www.electromarket.co.uk/bba0051 and the link will work just as well. Now my problem is, these two URL's load the same page title, same content, same everything, because essentially they are the very same web page. But how do I tell Google that? Do I need to tell Google that? And would I benefit by using a redirect for the shorter URLs? Thanks!
Technical SEO | | tomhall900 -
Old domain vs. New keyword domain - Thoughts?
Okay. I'd like to get opinions as to what everyone thinks about domains lately. Here is any example: The current domain is general in nature, in fact, it's a persons name because they are a real estate agent. So the domain is something like JohnDoe.com. Current stats: Has approx. 130 linking domains pointing to it. Has over 300 incoming links from these linking domains. The link profile is clean and not spammy (not to say there are not a few that might be here and there) Was bough in 1994 The new domain would have very little value except it would be keyword rich such as PortlandHomesForSale.com (just an example). What are your thoughts. Thank you.
Technical SEO | | JordanRussell0 -
Broken link
I know SEO Moz has a lot of info about 404 301 302 etc but I am trying to figure out easy way to fix two of the broken links from flash. I am redirecting following links with wordpress redirect plug in http://soobumimphotography.com/gallery.php?GalleryID=126&GalleryName=Wedding&OrderNum=1 http://soobumimphotography.com/gallery.php?GalleryID=126&GalleryName=Wedding&OrderNum=1 What would be the best way to solve this? Is there anyway I can remove those?
Technical SEO | | BistosAmerica0 -
New Sub-domains or New Directories for 10+ Year Domain?
We've got a one-page, 10+ year old domain that has a 65/100 domain authority that gets about 10k page views a day (I'm happy to share the URL but didn't know if that's permitted). The content changes daily (it's a daily bible verse) so most of this question is focused on domain authority, not the content. We're getting ready to provide translations of that daily content in 4 languages. Would it be better to create sub-domains for those translations (same content, different language) or sub-folders? Example: http://cn.example.com
Technical SEO | | ipllc
http://es.example.com
http://ru.example.com or http://example.com/cn
http://example.com/es
http://example.com/ru We're able to do either but want to pick the one that would give the translated version the most authority both now and moving forward. (We definitely don't want to penalize the root domain.) Thanks in advance for your input.0
