What can cause for a service page to rank in Google's Answer Box?

[eukmark]

Hello Everyone,

Have recently seen a Google result for "vps hosting" showing service page details in Answer Box.

I would really like to know, what can cause a service page to appear in the Answer Box? Have attached a screenshot of result page.

CaRiWtQUcAALn9n.png CaRiWtQUcAALn9n.png

[eukmark]

Thanks Erica. I appreciate your thought on this.

But I think, my question is still unanswered. Because answer box should come up with such content that contains answer to the users question or information that can help user to get answer out of it. But here, it is showing up a product page which does not even answer the users query although it is promoting someone's product in answer box...:-)

Can we consider this as technical bug?

[EricaMcGillivray]

Google can, for the most part, tell the difference between product pages, blogs, etc. With answer boxes, they are looking for the best and easiest answer to the query and they don't really care that it's a services page, not a product page. In most cases, a page that doesn't sell anything is going to be better for Google since they are making any money off that sale and the whole idea of the answer box is that you never leave Google because you got your answer.

[eukmark]

Thanks for the quick response Patrick,

But I am already aware of things that can help Google to understand  and bring up your content in Answer Box. I would rather like to know, How service page can appear there?
 Or Google is not yet able to differentiate between product page content and informative blog content...

One more thing, Its not my content in answer box....

[PatrickDelehanty]

Hi there

There are two great resources you should read on answer boxes:
Google Answer Boxes: The What, Why and How (SEW)
Optimizing For The Google Quick Answers Box (SEL)

From the looks of things - you structured / formatted your information properly and Google found the content valuable enough to return in results. Consider this a great thing! I would suggest attempting to do the same across other services / products you have to have these other pages pop up in the same way. Have you seen a better CTR or conversion rate because of this?

Very interesting! Congrats!
Patrick