Name change to include a keyword?
-
Hello All...Just signed up for the 30 day trial with Moz.
I am a wedding photographer here in the UK. If I was to change my company name to Simon Cook Wedding Photography from Simon Cook Photography, will this help my presence in anyway?
-
Good choice. You would have to start all over again if you chose to use a new domain name. You would go through a period where you are not visible at all. Also, domain age is a factor google takes into account. It looks like its as long as it is short to change your domain.
-
I think I will stick to Simon Cook Photography for now!
-
Yes. But, again, don't rely just on that. It's 1 of thousands signals, and it's surely not the strongest one.
-
Thank you Dimitrii.
Since November I have spent hours on my site keywording and just about everything on the site is focused and dedicated to wedding photography. I do not do portraits of any kind (studio,family etc) just weddings! Down the line I may set up a totally different website dedicated to other stuff I do a little bit of (event,conference,school,theatre). At the this present time I want people who find me be looking for wedding photography. If I did set up a new site im thinking of Simon Cook Event Photography.
So in a nutshell.....If I just want to attract potential wedding clients then Simon Cook Wedding Photography is better than Simon Cook Photography?
-
Hi there.
Yes, it will. However, if you just rely on having "wedding" in your name to rank, it's not gonna make that much difference. Also it will limit you in terms of brand associativity, so, if you also do portrait photography, you surely can target it, but if i see your name, which says "wedding photography", i most likely gonna think that this is what you specialize in, therefore you are not good in portrait photography (even though it's pretty much the same, it's just psychologically different).
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My client wants to change domain name... Redirect help!
Hello, I have a client who wants to change domain names. The site is designed using WordPress, there are many plugins that will redirect links but they have to be same domain links. When I change the domain I would like to redirect all the old links to the same pages on the new url. How do I accomplish this? The plugin redirection or Yoast will not allow a redirect from one domain to another. Thanks for any help on this matter. I have 200+ Urls to redirect.
Intermediate & Advanced SEO | | donsilvernail0 -
Domain Change Before or After Site Revamp?
In the last year traffic to our site has dropped in half and ranking has dropped significantly. Very little no content has been added in that time. We would now like to improve ranking by adding new content. 2 domains effectively exist for the site. The existing domain is www.nyc-officespace-leader.com. But www.metro-manhattan.com redirects to www.nyc-officespace-leader.com. Our company is Metro Manhattan Office Space, Inc.. We registered www.metro-manhattan.com and created the redirect to www.nyc-officespace-leader.com in 2012. www.nyc-officespace-leader.com was registered in 2006. Many links to the site show www.metro-manhattan.com and I believe this may be a source of confusion for Google. Would it be best to make the domain consistent at this time by redirecting it once and for all and to do so before adding new content? If this is done correctly can we avoid taking a hit on ranking? Note: -www.nyc-officespace-leader.com is the old domain.
Intermediate & Advanced SEO | | Kingalan1
-www.metro-manhattan is the new domain but has existed since 2012 and has been redirecting to the old domain since then
-The company name is Metro Manhattan Office Space (similar in branding to the new domain) Am I correct in assuming that having the 2 domains may be causing issues with Google involving domain authority? Change the domain before adding content or add content before?0 -
What is the best way to take advantage of this keyword?
Hi SEO's! I've been checking out webmaster tools (screenshot attached) and noticed that we're getting loads of long tail searches around a search query 'arterial and venous leg ulcers' - on a side note we're a nursing organisation so excuse the content of the search!!! The trouble is that google is indexing a PDF page which we give out as a freebie:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/admin/uploads/5DifferencesBetweenVenousAndArterialLegUlcers1.pdf This PDF is a couple of years old and needs updating but its got a few links pointing to it. Ok so down to the nitty gritty, we've just launched a blog:
http://news.nursesfornurses.com.au/Nursing-news/ We have a whole wound care category in which this content belongs, and i'm trying to find the best way to take advantage of the search, so I was thinking: Create an article of about 1000 words Update the PDF and re-upload it to the main domain (not the sub domain news.nursesfornurses.com.au) Attach the PDF to the article on the blog OR would it be better to host this on the blog, and setup a 301 redirect to this page? I just need some advice on how best to take advantage of this opportunity, our blog isn't getting much search traffic at the moment (despite having 300+ articles!!) and i'm looking into how we can change that. I look forward to your response and suggestions. Thanks! qtY64B10 -
Company name often shows in anchor text (important keyword phrase within), can this impact ranking?
Hi everyone, My company is called "Hawaii Job Engine" - www.hawaiijobengine.com - and many sites that link to my site use my company name as anchor text "Hawaii Job Engine". I have heard Google may devalue a certain keyword phrase if used too often in anchor text. Does this mean I may, over time, get a poor ranking for the term "Hawaii Job" since that phrase is part of my company's name. Or, will search engines easily notice it is my company name and therefore it will not have a negative impact on rankings? Example: if the anchor text leading to my company's homepage is company's name 95% of the time (on authoritative sites) could this be an issue? I don't know the %, but just to establish if there may be in % levels to keep in mind. thank you, Kristian
Intermediate & Advanced SEO | | knielsen1 -
How to change a site without loosing ranking .
How to change a site without loosing ranking .I have a WP site for my own company .locally i have good ranking for few keywords .but I decided to change site theme and improve site contents further .but still i am not sure how to change these thing and doing without loosing ranking .expert advices welcome .
Intermediate & Advanced SEO | | innofidelity0 -
Website change of address
Hi Everyone, I apologize if the answer to this questions is obvious, but I wanted some input on how changing our web address of our site will affect our SERP. We are looking to change our website address from a.com to b.com due to rebranding of our company (primarly to expand our product line as our current url and company name are restricting). I understand that this can be done using 301 direct and via webmaster tools with google. My question is how does this work exactly? Will our old website address show in SERP rankings, and when a user clicks on the listing are they redirected to our new address? With regards to building new links from press releases etc, do we have links point to our new web address or the old one in order to increase SERP? Does google see our old address and new address as the same website and therefor it does not matter where inbound links point to and both will increase our ranking positions? It took 6 years of in house seo to get our website to rank on the first page of all the major search engines for our keywords, so we am being very cautious before we do anything. Thanks everyone for your input, it is greatly appreciated 🙂
Intermediate & Advanced SEO | | AgentMonkey0 -
What is the best Keyword Research Process and Tool?
I'm trying to re-fine my keyword research process and take any pointers you can give. Also, please share the tools you use these days 🙂 I need to make my process fast and efficient, right now it feels bulky.
Intermediate & Advanced SEO | | Hyrule0 -
Shortening Keywords in a title tag
in my title tag i want to have: 3D Renders of Office Refurbishment & Interior Design Kent | Complete Group which unfortunatly is longer than 70 characters, however, to make it fit in 70 characters i could put: 3D Renders of Office Refurb & Interior Design Kent | Complete Group Notice that refurbishment has been changed to refurb, would this be ok for SEO purposes?
Intermediate & Advanced SEO | | CompleteOffice0