Whys Does A Website Rank in the Snack Pack Yet There Is no Mention Of the NAP Anywhere On The Site?

[WSIDW]

Description is the same as the question.

[WSIDW]

Excellent, thanks again Miriam! It's a weird one lol

[MiriamEllis]

Hey Peter,

Ah, a web design company. So, not having an address is really not that abnormal. It's certainly not ideal, though. They've got an address listed on their GMB listing, but perhaps they've intentionally left if off the website because they don't want walk-in traffic. On the other hand, it could be a lack of Local SEO.

In terms of geography, it doesn't look like it's playing a role here. The location is well beyond the city center and does not appear to be part of close-set radius. It's not reviews that are doing it - they have none. So, what I'd recommend here is doing a full competitive analysis to see if you can track down whether some organic metric is contributing to that high ranking. It's an interesting case.

[WSIDW]

Hi Miriam,

Thanks very much for your response. the site in question is jonnyjordan. com for the keyword "web design belfast".

Best regards!

[WSIDW]

Hi Rob,

Thanks very much for that, the site in question is jonnyjordan. com if you care to have a look.

Best Regards!

[MiriamEllis]

Hey Peter,

Unfortunately, I have seen multiple cases in which high quality results are outranked by those that don't even have a website, let alone a good website. Often, this comes down to geographic factors, but it can sometimes be the result of spam. If you'd like to share an example, I'd be happy to take a look!

[Toddfoster]

Hi Peter,

There's a great reflection on the Snack Pack by Miriam Ellis dated to June 2015 which defines how the Snack Pack draws its results. Here's the link: https://moz.com/blog/dissecting-surviving-googles-local-snack-pack-results

Here is a quote from that article:

"Given that your customers will be interacting within a series of Google interfaces, it is now more important than ever that your Google-related marketing be as flawless as possible.

Using that secondary in-space interface as our springboard, this means that you have to get all of the following correct:

In your Google My Business dashboard

1. Business name
2. Address
3. Phone number
4. Website
5. Description
6. Hours of operation
7. Categories
8. Images

Beyond your Google My Business dashboard..."

Basically, the Snack Pack doesn't rely on the website of the business to supply the NAP+W - that comes through the Google Business Profile that each business should have in this day and age. Essentially, you can rank in the Snack Pack without a NAP on your website, although I don't know why they wouldn't place it on their site.

To answer your question directly, they seem to have created a very strong citation profile, have lots of mentions online through different sources, and these mentions line up with their Google Business Profile, which are the key metrics Google uses for the Snack Pack.

Hope this helps to answer your question!

All the best,

Rob