How can I write unique and seductive product descriptions about multiple, very similar products?
-
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like.
Our target market is primarily 16-25 and female.
We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live.
The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd.
Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything.
How can I write unique and enticing product descriptions for very similar products?
Would appreciate any ideas!
Thanks,
Danny
-
Hi Danny,
Since product variants on the same detail page probably won't work for you, I think this is going to come down to how creative you can get. There are plenty of phone case manufacturers out there that all have different descriptions of their products which are essentially the same thing. Try to approach it from that angle, treat them as though they are different and start with a clean slate for every product.
You might want to have different people in your organization tackle similar products, so they're written from a different voice. When the same person writes all the descriptions, they end up using the same adjectives and thinking about the content in the same way, so it's hard to break the pattern on the 2nd, 3rd, etc. product descriptions.
-
When working with similar products, creating completely unique content is nigh on impossible. However, you can find different ways to write descriptions. Use synonyms of words and structure sentences slightly different. It requires time but is well worth it when you start to see the results.
My biggest tip to you is to analyse competitors content. See who's performing well in the rankings and see how they've created their content. Take the best and make it better. Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How unique should meta descriptions be?
This is something I've been wondering for a while but can't seem to find any advice on. My website features ~60 different companies, each having their own profile page. When optimizing for SEO, how unique should each page's meta description be? Put another way, can I be penalized if the descriptions are all identical except for the company name I include? Any thoughts, resources, or best practices are appreciated!
On-Page Optimization | | ericstites0 -
Can I target one keyword with 2~3 pages?
Since my website is targeting a very specific field, there are not many widely searched keywords. So I'm thinking of targeting one keyword with 2~3 pages. 1. I've read Neil Patel's blog post on how to create dual rankings to make your search listings stand out on Google. So I assume it's okay to target one keyword with several pages. (http://www.quicksprout.com/2012/07/30/4-steps-to-making-your-search-listings-stand-out-on-google/ Step #2 Create Dual Rankings) 2. But I've also read things on Keyword Cannibalism saying that if you target one keyword with several pages, they will compete with each other, and Google will get confused. I'm wondering, is it okay to target one keyword with 2~3 pages? And is there any smart way to do it ? Thanks.
On-Page Optimization | | joony0 -
Adding meta description tags to Drupal 6 content
It looks as if a quick improvement to the (inherited) site that I manage would be to add meta description tags to all our pages. But I don't see a user-friendly way to modify the html headers from within Drupal. I'm debating whether to interpose CSS code between Drupal and the final html content, but I'd face a steep learning curve on CSS. Can you suggest a more excellent approach? Thanks!
On-Page Optimization | | marcellu
John0 -
Ecommerce, Adding Content To Categories/Product Pages
In an eCommerce store, when is it appropriate to add quality category pages content and when is it more appropriate to add content to the actual product pages instead?
On-Page Optimization | | BobGW0 -
Same Meta Description on all pages harmful?
As the question title suggests, is it harmful (on Google) for a site to use the same meta description sitewide? On every single page. If not, is there any particular benefit to crafting a unique meta description for every page besides CTR on google searches. What do you think? Thanks in advance!
On-Page Optimization | | danielpett0 -
Product links on homepage
Hi, I;m wondering if it really does aid SEO or even hinder it now to have lists of top selling products as links on the base of each page. This was recommended to us sometime ago by a consultant so we did it but is it outdated? I'm concerned it may penalise our pages now by creating too many links? opinions appreciated. wwww.gourmetdirect.com and scroll down to see what I mean
On-Page Optimization | | GourmetDirect0 -
ECommerce Product Meta Descriptions vs. Product Descriptions
Wondering if using on-page product descriptions as the individual product meta descriptions is a best practice for an eCommerce site? Instead of writing two product descriptions (one regular and one meta), I am thinking if the product copy is SEO rich, we'd be good to use just the one for both purposes. Thoughts? Ideas? Suggestions? Seems that many companies follow this practice. Thanks!
On-Page Optimization | | kennyrowe1 -
Best URL Structure For Products That Are The Same
I know that the url structure is very important for seo preferably using the keyword. But is it okay to have the same url with the product number at the end ? Each of our products have a name with a product number. Or will this cause to many similar urls? or if the folder is the name of the product that needs to be optimized, can the page just be called the product number? Example: Say you have a 20 different product lines and they are all catagorized in the appropriate folders, and need to be optimized for the actual product name. XXX (folder name ) WWW-PR-123 WWW-PR-1234 WWW-PR-12345 WWW-PR-123456 what would be the best url structure? Can they have the same begining? The product name? something like: www.example.com/xxx/www-pr-123.php www.example.com/xxx/www-pr-1234.php or www.example.com/xxx/pr-123.php www.example.com/xxx/pr-1234.php
On-Page Optimization | | hfranz0