How can I write unique and seductive product descriptions about multiple, very similar products?

[DannyNutcase]

We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like.

Our target market is primarily 16-25 and female.

We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live.

The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd.

Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything.

How can I write unique and enticing product descriptions for very similar products?

Would appreciate any ideas!

Thanks,

Danny

[LoganRay]

Hi Danny,

Since product variants on the same detail page probably won't work for you, I think this is going to come down to how creative you can get. There are plenty of phone case manufacturers out there that all have different descriptions of their products which are essentially the same thing. Try to approach it from that angle, treat them as though they are different and start with a clean slate for every product.

You might want to have different people in your organization tackle similar products, so they're written from a different voice. When the same person writes all the descriptions, they end up using the same adjectives and thinking about the content in the same way, so it's hard to break the pattern on the 2nd, 3rd, etc. product descriptions.

[AHC_SEO]

When working with similar products, creating completely unique content is nigh on impossible. However, you can find different ways to write descriptions. Use synonyms of words and structure sentences slightly different. It requires time but is well worth it when you start to see the results.

My biggest tip to you is to analyse competitors content. See who's performing well in the rankings and see how they've created their content. Take the best and make it better. Good luck.