Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Removing .html from URLs - impact of rankings?
-
Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first.
I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs.
For example
website.com/category/sub-category.html
Change to: website.com/category/sub-category/
We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings.
By having the .html in the URLs, does this stop link juice being flowed back to the root category?
Second question:
If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case.
For example: website.com/category/ and website.com/category
Duplicate content/pages?
-
Similarly to any link, not just 301:
"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."
So 301s are just fine.
-
Matt Cutts said, in 2013, that about 15% of pagerank is lost through a 301 redirect.
-
Thanks for the speedy answer, I had suspected the same thing so I'm glad we've come to the same conclusion. Thanks for your help.
-
Hi Joshua
subcategory.htm pages will perform just as well as subcategory/ and having .htm in the URL doesn't affect link juice flow at all. .htm or .html are perfectly valid HTML files; however, some prefer having shorter, "nicer" looking URLs. If this is the case and the website is still in the early stages of SEO, then 301 redirect the .htm URLs and make sure every navigation elements links to the non-htm URLs in the future.
In some cases, the slash ending URLs can be considered duplicate pages (even though I'm pretty sure Google will understand the honest mistake), so it's one of the basic SEO recommendations to set redirections and make sure the website navigation doesn't mix the two. Also, SEO tools will keep sending you duplicate page title warnings, so it's better to clean it up as soon as possible.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Remove Product & Category from URLS in Wordpress
Does anyone have experience removing /product/ and /product-category/, etc. from URLs in wordpress? I found this link from Wordpress which explains that this shouldn't be done, but I would like some opinions of those who have tried it please. https://docs.woocommerce.com/document/removing-product-product-category-or-shop-from-the-urls/
Intermediate & Advanced SEO | | moon-boots0 -
Wrong URLs indexed, Failing To Rank Anywhere
I’m struggling with a client website that's massively failing to rank. It was published in Nov/Dec last year - not optimised or ranking for anything, it's about 20 pages. I came onboard recently, and 5-6 weeks ago we added new content, did the on-page and finally changed from the non-www to the www version in htaccess and WP settings (while setting www as preferred in Search Console). We then did a press release and since then, have acquired about 4 partial match contextual links on good websites (before this, it had virtually none, save for social profiles etc.) I should note that just before we added the (about 50%) new content and optimised, my developer accidentally published the dev site of the old version of the site and it got indexed. He immediately added it correctly to robots.txt, and I assumed it would therefore drop out of the index fairly quickly and we need not be concerned. Now it's about 6 weeks later, and we’re still not ranking anywhere for our chosen keywords. The keywords are around “egg freezing,” so only moderate competition. We’re not even ranking for our brand name, which is 4 words long and pretty unique. We were ranking in the top 30 for this until yesterday, but it was the press release page on the old (non-www) URL! I was convinced we must have a duplicate content issue after realising the dev site was still indexed, so last week, we went into Search Console to remove all of the dev URLs manually from the index. The next day, they were all removed, and we suddenly began ranking (~83) for “freezing your eggs,” one of our keywords! This seemed unlikely to be a coincidence, but once again, the positive sign was dampened by the fact it was non-www page that was ranking, which made me wonder why the non-www pages were still even indexed. When I do site:oursite.com, for example, both non-www and www URLs are still showing up…. Can someone with more experience than me tell me whether I need to give up on this site, or what I could do to find out if I do? I feel like I may be wasting the client’s money here by building links to a site that could be under a very weird penalty 😕
Intermediate & Advanced SEO | | Ullamalm0 -
I have a lot of spammy links coming to my 404 page (the URLs have been removed now). Should i re-direct to Home?
I have a lot of spammy links pointing at my website according to MOZ. Thankfully all of them were for some URLs that we've long since removed so they're hitting my 404. Should i change the 404 with a 301 and Re-Direct that Juice to my home page or some other page or will that hurt my ranking?
Intermediate & Advanced SEO | | jagdecat0 -
Attack of the dummy urls -- what to do?
It occurs to me that a malicious program could set up thousands of links to dummy pages on a website: www.mysite.com/dynamicpage/dummy123 www.mysite.com/dynamicpage/dummy456 etc.. How is this normally handled? Does a developer have to look at all the parameters to see if they are valid and if not, automatically create a 301 redirect or 404 not found? This requires a table lookup of acceptable url parameters for all new visitors. I was thinking that bad url names would be rare so it would be ok to just stop the program with a message, until I realized someone could intentionally set up links to non existent pages on a site.
Intermediate & Advanced SEO | | friendoffood1 -
Ending URLs in .html versus /
Hi there! Currently all the URLs on my website, even the home page, end it .html, such as http://www,consumerbase.com/index.html Is this bad?
Intermediate & Advanced SEO | | Travis-W
Is there any benefit to this? Should I remove it and just have them end with a forward slash?
If I 301 redirect the old .html URLs to the forward slash URLs, will I lose PA? Thanks!0 -
Best way to permanently remove URLs from the Google index?
We have several subdomains we use for testing applications. Even if we block with robots.txt, these subdomains still appear to get indexed (though they show as blocked by robots.txt. I've claimed these subdomains and requested permanent removal, but it appears that after a certain time period (6 months)? Google will re-index (and mark them as blocked by robots.txt). What is the best way to permanently remove these from the index? We can't use login to block because our clients want to be able to view these applications without needing to login. What is the next best solution?
Intermediate & Advanced SEO | | nicole.healthline0 -
Strange URLs, how do I fix this?
I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
Intermediate & Advanced SEO | | JohnPeters
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?0 -
URL Length or Exact Breadcrumb Navigation URL? What's More Important
Basically my question is as follows, what's better: www.romancingdiamonds.com/gemstone-rings/amethyst-rings/purple-amethyst-ring-14k-white-gold (this would fully match the breadcrumbs). or www.romancingdiamonds.com/amethyst-rings/purple-amethyst-ring-14k-white-gold (cutting out the first level folder to keep the url shorter and the important keywords are closer to the root domain). In this question http://www.seomoz.org/qa/discuss/37982/url-length-vs-url-keywords I was consulted to drop a folder in my url because it may be to long. That's why I'm hesitant to keep the bradcrumb structure the same. To the best of your knowldege do you think it's best to drop a folder in the URL to keep it shorter and sweeter, or to have a longer URL and have it match the breadcrumb structure? Please advise, Shawn
Intermediate & Advanced SEO | | Romancing0