Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Removing .html from URLs - impact of rankings?
-
Good evening Mozzers. Couple of questions which I hope you can help with. Here's the first.
I am wondering, are we likely to see ranking changes if we remove the .html from the sites URLs.
For example
website.com/category/sub-category.html
Change to: website.com/category/sub-category/
We will of course make sure we 301 redirect to the new, user friendly URLs, but I am wondering if anyone has had previous experience of implementing this change and how it has effected rankings.
By having the .html in the URLs, does this stop link juice being flowed back to the root category?
Second question:
If one page can be loaded with and without a forward slash "/" at the end, is this a duplicate page, or would Google consider this as the same page? Would like to eliminate duplicate content issues if this is the case.
For example: website.com/category/ and website.com/category
Duplicate content/pages?
-
Similarly to any link, not just 301:
"The amount of PageRank that dissipates through a 301 is currently identical to the amount of PageRank that dissipates through a link."
So 301s are just fine.
-
Matt Cutts said, in 2013, that about 15% of pagerank is lost through a 301 redirect.
-
Thanks for the speedy answer, I had suspected the same thing so I'm glad we've come to the same conclusion. Thanks for your help.
-
Hi Joshua
subcategory.htm pages will perform just as well as subcategory/ and having .htm in the URL doesn't affect link juice flow at all. .htm or .html are perfectly valid HTML files; however, some prefer having shorter, "nicer" looking URLs. If this is the case and the website is still in the early stages of SEO, then 301 redirect the .htm URLs and make sure every navigation elements links to the non-htm URLs in the future.
In some cases, the slash ending URLs can be considered duplicate pages (even though I'm pretty sure Google will understand the honest mistake), so it's one of the basic SEO recommendations to set redirections and make sure the website navigation doesn't mix the two. Also, SEO tools will keep sending you duplicate page title warnings, so it's better to clean it up as soon as possible.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking to remove dates from URL permalink structure. What do you think of this idea?
I know most people who remove dates from their URL structure usually do so and then setup a 301 redirect. I believe that's the right way to go about this typically. My biggest fear with doing a global 301 redirect implementation like that across an entire site is that I've seen cases where this has sort of shocked Google and the site took a hit in organic traffic pretty bad. Heres what I'm thinking a safer approach would be and I'd like to hear others thoughts. What if... Changed permalink structure moving forward to remove the date in future posts. All current URLs stay as is with their dates Moving forward we would go back and optimize past posts in waves (including proper 301 redirects and better URL structure). This way we avoid potentially shocking Google with a global change across all URLs. Do you know of a way this is possible with a large Wordpress website? Do you see any conplications that could come about in this process? I'd like to hear any other thoughts about this please. Thanks!
Intermediate & Advanced SEO | | HashtagJeff0 -
URL in russian
Hi everyone, I am doing an audit of a site that currently have a lot of 500 errors due to the russian langage. Basically, all the url's look that way for every page in russian: http://www.exemple.com/ru-kg/pешения-для/food-packaging-machines/
Intermediate & Advanced SEO | | alexrbrg
http://www.exemple.com/ru-kg/pешения-для/wood-flour-solutions/
http://www.exemple.com/ru-kg/pешения-для/cellulose-solutions/ I am wondering if this error is really caused by the server or if Google have difficulty reading the russian langage in URL's. Is it better to have the URL's only in english ?0 -
Wrong URLs indexed, Failing To Rank Anywhere
I’m struggling with a client website that's massively failing to rank. It was published in Nov/Dec last year - not optimised or ranking for anything, it's about 20 pages. I came onboard recently, and 5-6 weeks ago we added new content, did the on-page and finally changed from the non-www to the www version in htaccess and WP settings (while setting www as preferred in Search Console). We then did a press release and since then, have acquired about 4 partial match contextual links on good websites (before this, it had virtually none, save for social profiles etc.) I should note that just before we added the (about 50%) new content and optimised, my developer accidentally published the dev site of the old version of the site and it got indexed. He immediately added it correctly to robots.txt, and I assumed it would therefore drop out of the index fairly quickly and we need not be concerned. Now it's about 6 weeks later, and we’re still not ranking anywhere for our chosen keywords. The keywords are around “egg freezing,” so only moderate competition. We’re not even ranking for our brand name, which is 4 words long and pretty unique. We were ranking in the top 30 for this until yesterday, but it was the press release page on the old (non-www) URL! I was convinced we must have a duplicate content issue after realising the dev site was still indexed, so last week, we went into Search Console to remove all of the dev URLs manually from the index. The next day, they were all removed, and we suddenly began ranking (~83) for “freezing your eggs,” one of our keywords! This seemed unlikely to be a coincidence, but once again, the positive sign was dampened by the fact it was non-www page that was ranking, which made me wonder why the non-www pages were still even indexed. When I do site:oursite.com, for example, both non-www and www URLs are still showing up…. Can someone with more experience than me tell me whether I need to give up on this site, or what I could do to find out if I do? I feel like I may be wasting the client’s money here by building links to a site that could be under a very weird penalty 😕
Intermediate & Advanced SEO | | Ullamalm0 -
Will obfuscating HTML have a bad effect on my ranking?
I would like to obfuscate my HTML so that people do not see that I used a Template on my site. Does obfuscating HTML have a bad effect on the ranking in google? Thanks!
Intermediate & Advanced SEO | | RWW0 -
How much does dirty html/css etc impact SEO?
Good Morning! I have been trying to clean up this website and half the time I can't even edit our content without breaking the WYSIWYG Editor. Which leads me to the next question. How much, if at all, is this impacting our SEO. To my knowledge this isn't directly causing any broken pages for the viewer, but still, it certainly concerns me. I found this post on Moz from last year: http://moz.com/community/q/how-much-impact-does-bad-html-coding-really-have-on-seo We have a slightly different set of code problems but still wanted to revisit this question and see if anything has changed. I also can't imagine that all this broken/extra code is helping our page load properly. Thanks everybody!
Intermediate & Advanced SEO | | HashtagHustler0 -
If I own a .com url and also have the same url with .net, .info, .org, will I want to point them to the .com IP address?
I have a domain, for example, mydomain.com and I purchased mydomain.net, mydomain.info, and mydomain.org. Should I point the host @ to the IP where the .com is hosted in wpengine? I am not doing anything with the .org, .info, .net domains. I simply purchased them to prevent competitors from buying the domains.
Intermediate & Advanced SEO | | djlittman0 -
Strange URLs, how do I fix this?
I've just check Majestic and have seen around 50 links coming from one of my other sites. The links all look like this: http://www.dwww.mysite.com
Intermediate & Advanced SEO | | JohnPeters
http://www.eee.mysite.com
http://www.w.mysite.com The site these links are coming from is a html site. Any ideas whats going on or a way to get rid of these urls? When I visit the strange URLs such as http://www.dwww.mysite.com, it shows the home page of http://www.mysite.com. Is there a way to redirect anything like this back to the home page?0 -
Multiple URLs for the same page
I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
Intermediate & Advanced SEO | | WebMarketingandDesign
http://www.maps.com/funfacts.aspx
http://www.maps.com/FunFacts.aspx?nav=FF
http://www.maps.com/FunFacts.aspx?nav=FS
http://www.maps.com/funfacts.aspx?nav=FF
http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
http://www.maps.com/FunFacts.aspx?nav=FF#
http://www.maps.com/FunFacts
http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!0