What are your favorite "reverse guest posting" techniques?

[bdiddy]

There's plenty of content out there that teaches how to become a guest author on other blogs. However, I'm looking for ideas on how to attract other authors to post on our own blog (www.reviewjump.com/blog).

Specifically, we're targeting agencies and marketers to write for us. Admittedly, it's a fairly new blog, but we've done quite a bit of outreach so far, and this hasn't been brought up as a concern. Ironically, we've found that many agencies we've spoken with don't even maintain their own blog. I'm guessing if they don't author their own, why would they spend the effort to write for ours?

Anyway, to make it easy for authors to apply, we even created a specific page for it (www.reviewjump.com/guest-author/). And I know that while some sites charge $100's for guest posts, this would be free for our published authors.

We are making some headway with our outreach, but I was searching for any helpful ideas you can share on what works for you and your "reverse guest posting" strategies.

Thanks in advance!
Brodie Tyler

[bdiddy]

Thanks EGOL. I like this approach and think we'll give it a try. I think it's a soft approach that can help us get our foot in the door.

[EGOL]

This isn't an idea about how to attract an article, instead it is about getting help with an article -- a "contributor" or a "coauthor".

Let's say you want a post about a topic that you know a little about but not enough to make it "best on the web".  However, you know that someone else has photos, or data, or a video, or expertise that would lift your post over the top.  Ask if they want to contribute a few paragraphs, a photo and some data.  For that you can attribute their portion of the post and/or the resources that they add.  The result is a win-win for both of you.

Now that they have contributed once you might be able to get a partnership going.  You might get them to work with you on another post next month, they might ask you to write one for them, they might give you free access to their awesome photo trove.

I would honestly rather have contributors or coauthors because I am really picky about the content that is posted on my site.  Coauthors, in my experience are easy to find.  They are often your competitor, and two competitors working together can be stronger than either of you alone.