How do I set up 2 businesses that work together but are ran seperately with two separate websites but similar content?
-
How do I set up these sites so that they will not be negatively affecting their SEO efforts? I have 2 businesses with the same owner. Business A manufactures nurse call systems and Business B installs them. They are run separately with two websites. The content is very similar because the business that installs them describes the different products on their website. These are the two sites: intercallsystems.com and nursecallny.com , My thought was on nursecallny.com when you click on the nav link "Nurse Call Systems" you would be directed to the intercell website. Would this be the best method? Thank you for your help!
-
It is definitely possible to maintain two separate websites. It sounds as if they don't do the same thing, so technically the content will be different. The websites use a different template, and from what I can tell they don't have any duplicate content issues.
Since the sites are related, it would be natural for the two websites to link to each other. But you don't want to run into any search engine penalties from having them link to each other. In order to do that, you'll need to make sure that the link profiles of each website are completely different.
What I would focus on is the links to each website, and have a plan to acquire good, trusted links to each of them. One is product related, so you'll want to focus on where you can get your products listed. The other is a service type business, so getting the site links that are appropriate for that site would be helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business has multiple locations, but want to rank for commutable cities, geographies
Hello, The business I am working for has multiple locations, but the service they provide is one that you would commute for. At present, they have 20 or so pages with yucky geographical keyword stuffed content (think "New York computer services" and they are based out of a suburb (maybe 40 miles away). For some ridiculous reason, some of these pages are ranking for exact match search terms? We are in the process of revamping the whole site-taking approx five sites and integrating into one mega site. I want to first, figure out the best strategy for ranking for the region that each is in and serve, without being spammy like the previous SEO. I want to eliminate the spammy pages without losing the rank and link juice. What is the most appropriate and above-board strategy? These are my thoughts. Should I: 1. Keep the pages, but tweak them enough to make the content quality? If I do, should they be geo pages? Should they be "locations served", statistics of the area, etc? 2. Group the pages according to region (one page per region) that are location-oriented and tweaked to still include the terms they were ranking for (without the spammy look and stuffing), along with a map, etc? And then, I have to figure out how to redirect so not to lose the value we have now for some of them. The company deals with treatment for addiction, so in recommending and tips-remember that our audience will commute by car, and eventually (hopefully) by plane. 😉 Thank you so so much for any and all help you can provide! Sorry for such a long description!
Local Website Optimization | | lfrazer1231 -
Areaserved json-ld schema markup for a local business that targets national tourism
If there is a local business that thrives on ranking nationally for people searching for their services in that location, do you target the business's actual service areas or target nationally? For instance, a hotel in Denver, Colorado. Would the areaserved markup be: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"}] Or "areaserved":"USA" The "geographic area where a service or offered item is provided" would be denver, colorado. But we would be looking to target all people nationally looking to travel to denver, colorado. Or would it be best to target it all, like: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"},"USA"]
Local Website Optimization | | SEOdub0 -
Using geolocation for dynamic content - what's the best practice for SEO?
Hello We sell a product globally but I want to use different keywords to describe the product based on location. For this example let’s say in USA the product is a "bathrobe" and in Canada it’s a "housecoat" (same product, just different name). What this means… I want to show "bathrobe" content in USA (lots of global searches) and "housecoat" in Canada (less searches). I know I can show the content using a geolocation plugin (also found a caching plugin which will get around the issue of people seeing cached versions), using JavaScript or html5. I want a solution which enables someone in Canada searching for "bathrobe" to be able to find our site through Google search though too. I want to rank for "bathrobe" in BOTH USA and Canada. I have read articles which say Google can read the dynamic content in JavaScript, as well as the geolocation plugin. However the plugins suggest Google crawls the content based on location too. I don’t know about JavaScript. Another option is having two separate pages (one for “bathrobe” and one for “housecoat”) and using geolocation for the main menu (if they find the other page i.e. bathrobe page through a Canadian search, they will still see it though). This may have an SEO impact splitting the traffic though. Any suggestions or recommendations on what to do?? What do other websites do? I’m a bit stuck. Thank you so much! Laura Ps. I don’t think we have enough traffic to add subdomains or subdirectories.
Local Website Optimization | | LauraFalls0 -
How does duplicate content work when creating location specific pages?
In a bid to improve the visibility of my site on the Google SERP's, I am creating landing pages that were initially going to be used in some online advertising. I then thought it might be a good idea to improve the content on the pages so that they would perform better in localised searches. So I have a landing page designed specifically to promote what my business can do, and funnel the user in to requesting a quote from us. The main keyword phrase I am using is "website design london", and I will be creating a few more such as "website design birmingham", "website design leeds". The only thing that I've changed at the moment across all these pages is the location name, I haven't touched any of the USP's or the testimonial that I use. However, in both cases "website design XXX" doesn't show up in any of the USP's or testimonial. So my question is that when I have these pages built, and they're indexed, will I be penalised for this tactic?
Local Website Optimization | | mickburkesnr0 -
Onsite Optimization for 2 Locations on One Site
Hello, We have multiple client who have 2 office locations n the same state in varying counties and would like to have their site rank for two counties. Is this plausible ? For instance they would like their header tags to read "Lawyer in Middlesex & Monmouth County NJ" Rather than "Middlesex County NJ Lawyer" Would this be an effective strategy or be seen as stuffing by Google?
Local Website Optimization | | Armen-SEO0 -
2 websites, 1 business... How should I proceed?
Hi MOZ Folks, I am looking for SEO advices! I have my own business call : Tonikwebstudio.com... and recently, we bought a other company called Olawebstudio.com... So 2 websites for 1 business. How should I proceed to optimize my Local Seo? I think I have two choices... 1- I make referal links on Ola customer websites that redirect to Ola(+referal link) and then to Tonik. OR 2- I make referal links on Ola customer websites that redirect to Tonik directly... and then, I delete Ola web site... Any advices?
Local Website Optimization | | Gab-Tonik1 -
Location Pages and Duplicate Content and Doorway Pages, Oh My!
Google has this page on location pages. It's very useful but it doesn't say anything about handling the duplicate content a location page might have. Seeing as the loctions may have very similar services. Lets say they have example.com/location/boston, example.com/location/chicago, or maybe boston.example.com or chicago.example.com etc. They are landing pages for each location, housing that locations contact information as well as serving as a landing page for that location. Showing the same services/products as every other location. This information may also live on the main domains homepage or services page as well. My initial reaction agrees with this article: http://moz.com/blog/local-landing-pages-guide - but I'm really asking what does Google expect? Does this location pages guide from Google tell us we don't really have to make sure each of those location pages are unique? Sometimes creating "unique" location pages feels like you're creating **doorway pages - **"Multiple pages on your site with similar content designed to rank for specific queries like city or state names". In a nutshell, Google's Guidelines seem to have a conflict on this topic: Location Pages: "Have each location's or branch's information accessible on separate webpages"
Local Website Optimization | | eyeflow
Doorway Pages: "Multiple pages on your site with similar content designed to rank for specific queries like city or state names"
Duplicate Content: "If you have many pages that are similar, consider expanding each page or consolidating the pages into one." Now you could avoid making it a doorway page or a duplicate content page if you just put the location information on a page. Each page would then have a unique address, phone number, email, contact name, etc. But then the page would technically be in violation of this page: Thin Pages: "One of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content." ...starting to feel like I'm in a Google Guidelines Paradox! Do you think this guide from Google means that duplicate content on these pages is acceptable as long as you use that markup? Or do you have another opinion?0 -
Ecommerce Site with Unique Location Pages - Issue with unique content and thin content?
Hello All, I have an Ecommerce Site specializing in Hire and we have individual location pages on each of our categories for each of our depots. All these pages show the NAP of the specific branch Given the size of our website (10K approx pages) , it's physically impossible for us to write unique content for each location against each category so what we are doing is writing unique content for our top 10 locations in a category for example , and the remaining 20 odd locations against the same category has the same content but it will bring in the location name and the individual NAP of that branch so in effect I think this thin content. My question is , I am quite sure I we are getting some form of algorithmic penalty with regards the thin/duplicate content. Using the example above , should we 301 redirect the 20 odd locations with the thin content , or should be say only 301 redirect 10 of them , so we in effect end up with a more 50/50 split on a category with regards to unique content on pages verses thin content for the same category. Alternatively, should we can 301 all the thin content pages so we only have 10 locations against the category and therefore 100% unique content. I am trying to work out which would help most with regards to local rankings for my location pages. Also , does anyone know if a thin/duplicate content penalty is site wide or can it just affect specific parts of a website. Any advice greatly appreciated thanks Pete
Local Website Optimization | | PeteC120