.com or .co.uk

[the-gate-films]

I have ownership over the .co.uk and the .com for my brand name and I was wondering which URL I should use.

Most my sales come from within the UK, (with only a small amount from the US).

Currently I'm using the .co.uk and redirecting the .com URL but should I be doing this the other way around?

Thanks,

[lovemozforever]

You need to use domain extension most of your clients familiar with. Yes, .com is international and most recognized, but I'd say it only for global brands or sites with no geo targeting or clients in one specific country.

In your case, the UK buyers will be more likely to click and visit you, because they all know about .co.uk and more confident to click on "local" sites (more trust).

I have a similar situation with two e-commerce sites in France and Russia where same domain name .com redirects to .ru and .fr.

[VERBInteractive]

I think Alick300 makes a great point. Unless you wish to expand your international market, then the .co.uk might be the best option. You could have your cake and eat it too by setting up both and using Hreflang to serve up the co.uk to your searches in the UK and your .com for the everyone outside the UK.

Check out: https://moz.com/learn/seo/hreflang-tag for more details.

[Alick300]

Hi Stevens,

IMO you should use .co.uk because most of the sales are coming from UK. I was in the same situation few years back and I found people clicked more on .co.uk domain. Several visitors doesn't click on .com domain in SERPs because they think that sites belongs to USA.

Hope this helps.

Thanks