We have one particular blog post that is very popular. How can we direct that traffic to other parts of our website?
-
We have one post in our blog that receives a large amount of traffic. Does anyone have suggestions on how to get people to click through to other posts and sections of the website? I'd like to learn how to harness that power.
Thanks,
Hill
-
I appreciate your response and insight. It's very helpful.
What makes this particular post so difficult is that it is a random subject that largely has nothing to do with the rest of our site. Which is part of the reason why we're so surprised it is so popular.
It was unexpected, and I'm grateful for the surprise. However, it adds a layer of difficulty to channeling that energy to the rest of the site.
Thanks, again.
-
I would make sure to include anchor text links to related pieces of content or old blog posts that apply to the same subject matter in the body content of the post. Users are more likely to click on a link in a blog content area then they are to click on other navigation elements. If there were a desired page on your website you were trying to direct them to specifically then you could use an attractive graphical "call to action" but that doesn't necessarily mean they'll visit the rest of the website fully.
I would be more inclined to see what about that post makes it very popular and play on that again. Is there a possible follow up post you could do or another post on a similar subject? As more great content begins to expand on the website and users continue to come they will notice other areas of the website that may also apply to them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A lot of blogs use wordpress or blogspot, are these blogs still useful for SEO in terms of linkbuilding, or should they be avoided?
I am very new to linkbuilding and SEO as a whole, so please forgive my ignorance. Reaching out to bloggers is a common tactic, but I've found a lot of people tend to blog with the assistance of wordpress or blogspot. I was wondering whether these blogs are still useful for SEO or if it is best to avoid them? Thanks in advance, Lewis
Link Building | | Samstore0 -
How to promote an ecommerce website?
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
Link Building | | Rephael0 -
Guest Blogging Duplication
We are looking to get some articles from www.ghostbloggers.net and use as guest post. Please can you help with 1. Can we submit to multiple blogs or is that considered duplicate content 2. How do we chose bet guest blog to post for. Example we would like to use article Online Business: Why You Should Not Build Your Own Website http://www.ghostbloggers.net/?page=detail&art_id=3392 but not sure where to post it. Thanks
Link Building | | break_thru_pro0 -
Small business websites
It seems the days where a small business to rank well with out doing linkbait and real marketing are over. What tactics do you still see working post panda and penguin for small budgets ?
Link Building | | DavidKonigsberg0 -
Should I invite people to guest post?
I'm a little confused about the benefits of inviting people to guest post on my site. I've just read http://www.seomoz.org/blog/using-passive-link-building-to-build-links-with-no-budget which suggests that by inviting people to guest post on my site I can build a relationship with them and eventually ask them to post a guest post of mine on their site. If both posts have a link back to the owners site doesn't this amount to reciprocal linking? Or am I missing something? Is a reciprocal link only classed as such if the link points to the exact page where the article is or can a reciprocal link point to anywhere on the site and still be classed as reciprocal?
Link Building | | SamCUK1 -
Low Traffic, All Branded Keywords
I have a client that is strong locally - and the majority of the (converting) traffic that she gets is through branded keywords. Her traffic is at about ~200 visits a month. She is ranking for some non-branded keywords, but is in a highly competitive niche - gift baskets - and isn't converting for non-branded keywords. The domain authority of the website is at 27, with the homepage authority at 39. Because she is already strong locally I don't necessarily see the need to build local citations for her. What strategies would you suggest to help increase the traffic and conversion of her website? It isn't a new website - the domain was purchased in 2002. I'm just at a loss here in terms of what we can do as an SEO company to help her build an audience - we have already been writing guest posts for publication for her, and she doesn't have the budget for high-cost directories that would really help her authority. We haven't really ventured into conversion rate optimization or multivariate testing - but I feel like what needs to happen right now is the boosting of her traffic overall. What say you all?
Link Building | | MountainMedia0 -
Can you have too many badge links?
If you badge program becomes really successful, can too many badge links hurt your rankings? Since they are image links that are often placed in the sidebar of blogs, could Google mistake badges as do-follow ads and apply a penalty?
Link Building | | SparkplugDigital0 -
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influencial bloggers/editors/ and news websites in the same niche?
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influential blogger/editors/ and news websites in the same niche?
Link Building | | purch0