Recommendations for the length of h1 tags and how much does it matter. What is the major disadvantage if the h1 tags are slightly longer.
-
recommendations for the length of h1 tags and how much does it matter. What is the major disadvantage if the h1 tags are slightly longer.
-
Think of your page like the front of a newspaper.
Your H1 is your big headline. Short sharp and to the point. People skim pages when reading, but will read headlines. If the H1 catches the attention they are more inclined to read on.
Continue skimming down the page of the newspaper (your page) you may skip 'normal text' but your eyes catch the next H2, which is like your newspaper sub-title.
I went to a Matt Bailey seminar once, and he did a great piece on how pages catch the attention and how people read/skim pages. He has a book which also covered it.
-
The h1 tag should help the customer - so it should be customer centric. You have a split part of a second to capture the customers attention so often short and sweet matching a variation of the target keyword phrase is the way to go.
-
From my understanding, there is technically no limit to the length of an H1 tag. Rule of thumb for me was always to keep it short and to the point. You don't want to water down any relevancy gained from the h1 by shoving too much into it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Writing on the web, what is recommended
Hello, I was wondering what is best in term of SEO when writing on the web. Between those 2 sentences for example what is best to use 1)You are going to ride your bicycle to the town of Obernai. Today, your bicycle ride takes you to Obernai.
Intermediate & Advanced SEO | | seoanalytics0 -
Why is Google no longer Indexing and Ranking my state pages with Dynamic Content?
Hi, We have some state specific pages that display dynamic content based on the state that is selected here. For example this page displays new york based content. But for some reason google is no longer ranking these pages. Instead it's defaulting to the page where you select the state here. But last year the individual state dynamic pages were ranking. The only change we made was move these pages from http to https. But now google isn't seeing these individual dynamically generated state based pages. When I do a site: url search it doesn't find any of these state pages. Any thoughts on why this is happening and how to fix it. Thanks in advance for any insight. Eddy By the way when I check these pages in google search console fetch as google, google is able to see these pages fine and they're not being blocked by any robot.txt.
Intermediate & Advanced SEO | | eddys_kap0 -
Servers matter for different domains for same keywords?
We have 3 domains in the same industry, but unique content on each site. The whois info is private, but the domains are all under the same owner registrant info. In terms of rankings, does it matter if we move them all into the same RackSpace cloud account? Will Google know the relationship somehow and if they do, will they care?
Intermediate & Advanced SEO | | TheDude0 -
Eliminate render blocking javascript and css recommendation?
Our site's last Red flag issue is the "eliminate render blocking javascript and css" message. I don't know how to do that, and while I'm not sure if I could spend hours/days cutting and pasting and guessing until I made progress, I'd rather not. Does anyone know of a plugin that will just do this? Or, if not, how much would it cost to get a web developer to do this? Also, if there is not plugin (and it didn't look like there was when I looked) how long do you think this would take someone who knows what they are doing to complete. The site is: www.kempruge.com Thanks for any tips and/or suggestions, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Google Tag Manager
Has anyone used Google Tag Manager and do you feel it is worth it?
Intermediate & Advanced SEO | | ChristinaRadisic0 -
Hide H1 tags on pages. Don't chuckle-Need assistance.
I redesigned my companies website and I am first and foremost an SEO person so I know the importance of a well laid out website. Furthermore, I know realistically you should NEVER hide text whether it's with WH or BH intentions but here is my problem. For every page I have all the details taken care of except proper placement of H1 tags. My website is responsive designed VERY competitive industry I have to make sure it is properly developed both design wise and seo wise It's an INC 5000 company so NO BH intentions On phones and tablet devices I have the header images hidden and in the place of header images I have the information as in location, service,etc of whatever that page may be. This makes it look good on desktops and serves up information quickly to people using phones and tablets. My question is: Would it be bad to turn that text seen on tablets and phones into an h1 tag as it's hidden on desktops with CSS but available on mobile devices. My problem is making the h1 tag's work with the desktop versions visually as placement doesn't make since. Any opinions are appreciated. Thanks Ballanrk
Intermediate & Advanced SEO | | ballanrk0 -
Is a 301 Direct with a canonical tag Possible ?
Hi All, Quick question , Are we correct in thinking that for any given URL it's not possible to do a 301 redirect AND a canonical tag? thanks Sarah
Intermediate & Advanced SEO | | SarahCollins0 -
Link Location Still Making That Much Difference?
I got to thinking earlier... I know obviously footer links are always going to be the bottom of the barrel but does the rest of block level analysis still mean as much... I mean, everybody went nuts with getting in-content links only so there's a billion and one badly written spammy blogs with useless content on just for the sake of getting in-content links instead of blogroll/sidebar links. I just wonder if maybe due to that, things might have levelled out a bit for link location and we hadn't noticed... or at least there's not been much discussion over it lately. Thoughts anyone?
Intermediate & Advanced SEO | | SteveOllington0