How to improve good ppc campaign?
-
Hi guys,
I'm managing PPC campaign for one of my client.
Its locksmith campaign in the US, so you can imagine that the competition is very high.We are getting really good results. almost 50% conversion rate, all the keys are in average position of 1.5, the quality score is high (between 6-10),Search Lost IS, is really low. Everything split to group, zip code, cities, for mobile or desktop...
basically everything is going really well.
BUT as we always want to increased the results and like all if us we have the presser from the client to improve and get more results, i feel that im a bit stuck.
What other stuff i can do to improve\extend the campaign ?
Any tips are more then welcome!
-
Edmond,
Having read your question and the response above I have one thing I would add based on years of marketing experience (not just digital): With any ppc campaign you should always be running A/B testing as a mechanism to either improve conversions or validate what you are doing. I think this is the most under utilized tool in all paid search.
Running an agency I can tell you that we occasionally fall into the trap of not doing this regularly with clients who are being very successful. To me that means we are complacent and due to have a fall. So, I urge A/B testing.Robert
-
Hello, I also run a few adwords campaigns,
What I've been learning is:
- Making sure landing pages are relevant to user's search queries
- Taking about 2 hours a week or more just for negative keyword adding
- Take twice as long as you do for negative keywords for positive keyword adjustments
- Always watch ad listings like a hawk to adjust when a competitor swoops in so you can adjust accordingly
- Maybe set up a few auto reports if already haven't for things like quality score, ad CTR% and cost overall to see where you can improve.
- Change up ads every so often just the wording and save the older wording to use at a later date, just to keep things fresh.
- Using the above, try new action words and measure any changes via the auto reports
Now with the 4 pack listings, seems number 1 isn't the most desired rank, it's number 3 and 4, since when you scroll down just to see organic listings, the 3 and 4th spot is still visible, creating a very pleasurable price decrease overall by 50% in some cases for EXTREMELY competitive keywords!
I don't know how much longer these awesome prices and google's 4 ad pack goof will continue, but it won't last much longer I'm sure, until google get's data and either reverts back to 3 pack or moves number one spot to 3 or 4th spot to recoup their losses from everyone trying to pay less to rank 3rd or 4th.
But you could or might be enjoying that already if your niche handled the 4 pack listings this way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you launch a paid search campaign with 'Exact Match' only keywords
Hi Mozzers, I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns. Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for. Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group. Let me know your thoughts... Thanks!
Paid Search Marketing | | Zoope1 -
PPC Keyword list
Hi Im embarking on a PPC campaign targeting one single product that we sell. I am compiling a key word list just now and was just wondering if there is a maximum number of keywords i should be looking to target for this? Thanks in advance
Paid Search Marketing | | TheZenAgency0 -
Number of reviews in PPC advert
Hi all Got an email from a client asking about this, Ive not come across this one before. The client has a Google + account with about 2500 reviews on their website on. They have linked this into their adwords so these show on their ppc. However, on the ppc ad it says only 650 reviews. Quite a difference!! Anyone know why this would be the case? Thanks
Paid Search Marketing | | GrumpyCarl0 -
Adroll for Retargeting Campaign
Hi guys, Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns. Thx!
Paid Search Marketing | | David_ODonnell1 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
Is there a PPC basics guide?
something like: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 and, of course: http://www.seomoz.org/beginners-guide-to-seo but for ppc? :]
Paid Search Marketing | | Mozzin0 -
Poor performing adwords account - would a new account on a different subdomain be a good way to start a fresh?
Hi We have a client who has a poor performing adwords account and has suggested starting a new account with a different gmail account, different card details and a different subdomain. More specifically we will be using unbounce to create landing pages. I was wondering the following: Will Google be able to relate the new account to the old account? If so will they then use the old accounts history with regards to quality score etc...? The keywords being targeted are in and around "email marketing" which is highly competitive - would a new account struggle at first and need to bid excessively high because of lack of history? They have a high budget - does this affect how quickly and how Google looks at an account - will they get priority? Would it be better to scrap this idea and pause the old campaign and start new campaigns in the same adwords account? Would it be better to scrap this idea and repair the existing campaigns/ad groups? Keen to get people's thought's on this one as I can't seem to find a clear cut answer from the web. Thanks Anthony
Paid Search Marketing | | Tone_Agency0 -
PPC Campaign Setup Fee - Fair?
We already do our PPC campaigns with an agency and we're looking to create another campaign. They told us that the amount of traffic around our campaign would allow for about $2-3k spend per month, possibly with some additional funds placed into display ads. For this campaign, they have proposed a setup fee of $2k and an increased management fee of $750 -- is this a reasonable price?
Paid Search Marketing | | kylesuss0