How much should I pay for one hour of content creation work?
-
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
-
I really liked your answer this was super helpful. Thank you.
-
Thank you everyone for all the info. I deff gained a lot of insight.
-
Thank you for all the info and tips.
-
I'm a content creator/copywriter. When people ask me about writing some pages for their site, I quote anywhere from $50 to $75 per hour, or I give a flat fee that's based on that rate. A blog post might be $150 to $200, and a "money" page might be $250. I've been doing this for about six years.
I know some copywriters go up to $100/hour, which I would do if the piece involved reporting and/or a lot of research. But for a blog post or a smallish site, I wouldn't charge that much.
I hope this helps!
Susannah
-
Yep, I agree with both of these posts. I looked at the site on your profile and if that's the site you are thinking about hiring a writer for, I really don't see the need to pay that much for something like that unless you KNEW for a fact that it was going to be UBER compelling. In my experience, compelling content for local businesses is usually written by someone who is a) an expert in that industry and b) has an extremely unique voice. So unless this individual checks both of these boxes, I wouldn't pay anywhere near that personally.
-
I agree with Egol. If you are worth of being paid USD 180 per hour, then you don't need to sell your work, you can make money out of it easily.
In my past experience, I've seen people writing for USD 10 per hour, the quality is OK but you need to improve the text before posting. Anyway, as a content creator myself, this week I decided not to pay anymore for any content. Creating value is more important than quantity, even for SEO, as I have been noticing.
-
Take a look at the person's previous work. Does it get published, mentioned or linked to on extremely high quality websites - websites that everyone has heard of? Is it interesting, helpful, hilarious, provocative? Does it get shared? Does it rank? Is this person visible, known and respected throughout your industry? Does their writing generate a lot of immediate attention and traffic when it is published on their own website? How much would it be worth to you to have an article from this person on your website?
If their work is published on your website do you think your visitors will respond well to it and spontaneously share it with their tribes? If the answer to the above is "yes" then this person might not realize the value of their work and be crazy for selling it for $180 per hour.
My personal opinion is that many of the best authors don't sell their work. They publish much of it on their own website and give the rest away without charge to websites that are valuable for "getting their message out" or helping other people. Much of the quality content published on the moz blog fits this pattern.
(Personal opinion, I would not give a great author a wordcount. I would want then to write what is needed to do a great job.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why should I avoid publishing off-topic content on my website?
As a fun project, my team wanted to build a mini-food blog based off the lunches we make here at our office -- but we're a software company and, topically, our product has nothing to do with food. Therefore, I suggested that we not publish this content on our website + create a Medium publication instead (this would also help us avoid the headache of creating an entirely new section of our website / potential 404 issues from non-technical editors / etc.) However, I struggled to articulate _why _it's a best practice to only publish relevant content on your website. Is it to help search engines understand what your website is about as an entity? Spam signals?
Content Development | | AsanaOps0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
We Just Found Out One Of Our Writers Has Been Plagiarizing - Now What?
I just found out one of the writers we employ has been simply copying and pasting content from other websites into our clients' websites. She's been doing this for about six weeks. We are going to speak with our clients to apologize and let them know that the problem is being rectified, but my question is how to best address this issue from an SEO standpoint? I know that the content needs to be rewritten, but those links are now six weeks old - is it best to remove them altogether and start from scratch, or just rewrite the content under the old link? Are there any steps that I'm missing to solve this?
Content Development | | RachelEm0 -
Can you add RSS feed content?
Buongiorno from the digital epicentre of forward digital thinking that is Wetherby UK 😉 Ok i have afeeling this is a big NO No but i just need to banish all doubt so here goes.. Am i right in saying you cannot subscrive to an RSS feed with the objective of pubkishing the linked contnet on another site.
Content Development | | Nightwing
Put another way if i built a news web page and subscribed to a BBC news RSS feed can i make that content appear in a site i administer? Grazie tanto,
David0 -
Duplicate content problem
Hi, i have a serious problem. I work in joomla and sometimes it can be annoying. When you set up a category, you need to give it a name and maybe this is a huge error on my part as i did not really think about the names beforehand. The situation i have now is, all my sections are in front page mode, but because you have to name the categories in order to write articles, i am now left with a load of blog sections such as http://www.in2town.co.uk/benidorm/benidorm-news Now i have a main section called Benidorm news so i have duplicate sections, i want to know if i can redirect the http://www.in2town.co.uk/benidorm/benidorm-news to go to the main benidorm section or if there is a better way of doing it. i have left this blod layout the way it is to show you, but the others i just have it where it shows the title and then goes to the article. I work in k2 and would be grateful if anyone can let me know the solution to this as semoz is showing that i have many duplicate titles and content many thanks
Content Development | | ClaireH-1848860 -
Outsourcing content creations
I am using odesk for outsourcing content creation, but i am finding it difficult to hire quality contractors. I am trying to use the fix rate is this is the main reason for getting low quality response for my job openings. Does quality contractor on Odesk prefer hourly rate? Is hourly rate is safe for client? Some of the contractors i hired has provided me the plagiarism content. I am keen to use Odesk for outsourcing but really getting nowhere with this. Suggestions and comments are highly appreciated. Thanks you all in advance.
Content Development | | Sajiali0 -
Thumbs up or thumbs down to content rotators
Hi there - Our team is in the process of a website redesign. We're currently using a content rotator and are wondering if any folks have data to support whether this is actually a good practice despite it's popularity? Overall, I'm not impressed by the click throughs as a percentage of site traffic and most of our visitors are not repeat visitors so this may not really be necessary. Thoughts and experiences appreciated!
Content Development | | pasware0 -
Emailing content to posterous
Posterous is setup to syndicate my content to my personal WP blog. After reading information on SEOmoz, I realize that Duplicate Content is not a good thing. Should I stop this process? Note: The way it works is I email a post to posterous and it posts it there and on my WP Blog and create a FB post and a Tweet.
Content Development | | CMCD0