How much should I pay for one hour of content creation work?
-
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
-
I really liked your answer this was super helpful. Thank you.
-
Thank you everyone for all the info. I deff gained a lot of insight.
-
Thank you for all the info and tips.
-
I'm a content creator/copywriter. When people ask me about writing some pages for their site, I quote anywhere from $50 to $75 per hour, or I give a flat fee that's based on that rate. A blog post might be $150 to $200, and a "money" page might be $250. I've been doing this for about six years.
I know some copywriters go up to $100/hour, which I would do if the piece involved reporting and/or a lot of research. But for a blog post or a smallish site, I wouldn't charge that much.
I hope this helps!
Susannah
-
Yep, I agree with both of these posts. I looked at the site on your profile and if that's the site you are thinking about hiring a writer for, I really don't see the need to pay that much for something like that unless you KNEW for a fact that it was going to be UBER compelling. In my experience, compelling content for local businesses is usually written by someone who is a) an expert in that industry and b) has an extremely unique voice. So unless this individual checks both of these boxes, I wouldn't pay anywhere near that personally.
-
I agree with Egol. If you are worth of being paid USD 180 per hour, then you don't need to sell your work, you can make money out of it easily.
In my past experience, I've seen people writing for USD 10 per hour, the quality is OK but you need to improve the text before posting. Anyway, as a content creator myself, this week I decided not to pay anymore for any content. Creating value is more important than quantity, even for SEO, as I have been noticing.
-
Take a look at the person's previous work. Does it get published, mentioned or linked to on extremely high quality websites - websites that everyone has heard of? Is it interesting, helpful, hilarious, provocative? Does it get shared? Does it rank? Is this person visible, known and respected throughout your industry? Does their writing generate a lot of immediate attention and traffic when it is published on their own website? How much would it be worth to you to have an article from this person on your website?
If their work is published on your website do you think your visitors will respond well to it and spontaneously share it with their tribes? If the answer to the above is "yes" then this person might not realize the value of their work and be crazy for selling it for $180 per hour.
My personal opinion is that many of the best authors don't sell their work. They publish much of it on their own website and give the rest away without charge to websites that are valuable for "getting their message out" or helping other people. Much of the quality content published on the moz blog fits this pattern.
(Personal opinion, I would not give a great author a wordcount. I would want then to write what is needed to do a great job.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reposting My Original Content
I wanted to know how I should repost my original content from my blog to other sites, obviously quality ones and legacy style content. I don't want get hit with any duplicate content or spam type penalties, but want to further spread some of my content from my blog to get it noticed and drive traffic and leads. Do I submit the posts as is, then put a link to the original source and if so, how many sites can i safely repost the same piece of content too? I am not trying to do anything sneaky, just want it to spread my best content to a good amount high authority sites. I already do social bookmarking and Facebook, twitter etc.
Content Development | | photoseo10 -
What are the effects of posting on a blog site using copied content from your site if you source the site on the blog site?
I have noticed that some of my pages from my site are posted to different blog sites and directory submissions they are word for word what is on my site but at the bottom of the page it does list my site as the source and there are links in the text back to my site. Is this going to negatively effect my rankings or is it ok since my site is sourced in the article?
Content Development | | steve2150 -
One Page Website Blog Content Question
Hi guys, I'm new to the art of SEO and am learning every day from all the fantastic content here, I have a question that I can't find an answer to, hope it doesn't stump you like it has me... I have a one page website (www.neilwilliamsvoiceover.com) that I need to put more content on for SEO purposes but needs to be kept as one page. I've set-up a blog via blogger, and have that on the website but it's in iframe, which I've now discovered is ignored by search engines. So, my question is, is there a way to pull my blog feed into the website and have it recognised by search engines as content for the website? Would I use an RSS feed or feed burner or something else completely?! Thanks for your time and help in advance.
Content Development | | BamMK0 -
What Content to Write - Hot Topic or More Niche Related?
Hi, Just for example, say you've got a shoe store but shoes are a non-searched-for topic on the informational side. Say fashion models or teenybopper shoppers are both hot topics. Would you recommend writing an article - one of the site's five >2000 word articles on a hot area of the hot topics? Or would you just stick to shoes topics? If you do write on the hotter topics, how does the shoe store owner write on these - they're out of his area of expertise? Does he need a content writer?
Content Development | | BobGW0 -
Creating the best content in your industry
Im currently working with a new client and their goal is to create the absolute best content in their industry. I've seen alot of articles on WHY to create the best content but not a lot on HOW to create the best content. Can anyone recommend a article they recall which talked more about the HOW. I'm looking for a process on how to create awesome content, how to go about it. Any suggestions?
Content Development | | monster990 -
Typepad.com blog migration & duplicate content
I've migrated a typepad.com blog with a bunch of content (but little traffic) onto a hosted WordPress site under my own domain name (the way I should've done it in the first place). Now I don't want to confuse Google that the new site is duplicating content from the other site, so would I be better off with: 1) meta-refresh redirecting each typepad.com post to the same post on the new blog, or 2) just killing the typepad.com blog entirely so Google will not find duplicate posts anywhere. In favor of #2 is the fact that these posts get very little traffic today. I figure I will lose more traffic from duplicate content ranking penalties than from losing the posts themselves in the original blog. What do you think?
Content Development | | chriscrabtree0 -
How to produced amazing contents
How to get started and produce some really fantastic contents on regular basis? I am into weight lose niche and don't want to produce garbage. where to start and get going?
Content Development | | Sajiali0 -
Question - Hidden Content via 'Read More;'
Hi, Does having text in hidden areas (that are expandable with a button) harm their value in SEO? E.g. there are 'read more' areas on the homepage of this site that have content that is not accessible otherwise. Does this content have the same weight when it is hidden versus if this whole area was visible? http://goo.gl/QQvAZ
Content Development | | qlkasdjfw0