How to handle Friendly URLs together with internal filters search?
-
I've been trying to handle URLs from a unfrendly folder format to a semantic one, the thing is by doing so I end up with a longer URL and therefore a longer Title.
Right now the format of my classified site for job seeking looks like this (folders):
format: Filter/Content where at the end q is the query people are writting
My suggestion is the following: Mixing Jobs with location, mixing category and level, and puting the rest of the filters at the end adding "--" between them. And adding 2 parameters, query (q) and pagination (pag)
Any thoughts on how to handle URLs over 100 chararcters and titles that go over 65?, or maybe is ok to have "friendly" long URLs and long titles when it comes to classified ad sites since they are based on internal filters to help people find what they are looking for.
Sidenote: Is itok to have 2 parameters in the URL (Query and Pagination)
Thanks a lot.
-
Not too big a problem to have slightly longer title. Just be aware that how they display in SERPs can affect CTR, which can affect rankings. You can use https://moz.com/blog/new-title-tag-guidelines-preview-tool to get a good view of that.
-
Hi Rand,
I'll send the format to the IT team, and start working with the redirections.
However, my only concern I have left is titles, as more filters are used the title will eventually go over the 65 mark, but I guess is something I have to live with it.
Thanks again Rand.
-
Hi JoaoCJ - In cases like these, I don't usually sweat the URL length too much. It is OK to go over a bit -- our recommendations come from correlation analysis and testing. Observing Google's rankings, it tends to be the case that pages with fewer parameters (like 0) tend to outperform pages with more, and that shorter URLs tend to outperform longer ones. That said, it's not a hard and fast rule, more a sloping line.
As far as the filters go, I might consider using rel=canonical unless you're sure you want those pages separately indexed. If that's the case (you DO want them indexed), perhaps consider using static URLS -- even something like a number in the URL could work, e.g. /123/. For the pagination, Google's also got the rel=prev/next tags that I'd suggest employing.
Wish you all the best!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Technical URL SEO question
Hi All, We sell a product on our site which is displayed in cubic metres, from an SEO perspective is it ok to have /3m³ in the URL or should I use 3m3. Thanks All
Technical SEO | | Redooo0 -
How Shold I Structure URLs for a Portfolio?
Hi Moz Community, My web design agency has a lot of different projects we showcase in the portfolio of our site, but I'm having trouble finding information on the best practices for how to structure the URLs for all of those portfolio pages. We have tons of projects that we've done in the same service category and even multiple projects we've done for the same company within that category. For example, right now things look like: www.rootdomain.com/portfolio/web-design/clientname which tends to get long, bulky and awkward, considering we do lots of projects in the web design category and might do a second project for the same company. How should we differentiate the projects from a URL standpoint to avoid having all of the pages compete for the same keyword? Does it even matter, given that these portfolio showcases are primarily image-based anyways?
Technical SEO | | formandfunctionagency0 -
URL Question: Is there any value for ecomm sites in having a reverse "breadcrumb" in the URL?
Wondering if there is any value for e-comm sites to feature a reverse breadcrumb like structure in the URL? For example: Example: https://www.grainger.com/category/anchor-bolts/anchors/fasteners/ecatalog/N-8j5?ssf=3&ssf=3 where we have a reverse categorization happening? with /level2-sub-cat/level1-sub-cat/category in the reverse order as to the actual location on the site. Category: Fasteners
Technical SEO | | ROI_DNA
Sub-Cat (level 1): Anchors
Sub-Cat (level 2): Anchor Bolts0 -
So many internal links to the same page
Hey guyz,
Technical SEO | | atakala
I'm working with a client that has a page which has many internal links to the same page .
Let me illustrate it.
So as you can see I have a page which is called in the image "page" :D.
As you can see, the **page **has many links to the solutions.htmls' anchor links which mean they are basically the same page ( solutions.html)
Is it going to be a problem for us to do that ?
And is there anyway to handle this problem?
Thank you for you patience. And sorry for my bad english 😄 4deRc1W.png0 -
Special characters in URL
Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!
Technical SEO | | Richline_Digital0 -
Internal linking with Old Content
Hello, I have a sports website in which users write their opinions about the sporting events that take place every day throughout the year. Each of these sporting events generates a new page or URL indicating the match with date. For example: www.domain.com/baseball/boston-v-yankees-04-24-2012-1234.html The teams face several times a year, and each match creates a different URL or page. I would like to link old pages to new pages and vice versa. How would you recommend these pages to be linked? Linking them to each other or linking old pages to new pages that are generated or otherwise? I would appreciate your orientation and help in this case. Thank you.
Technical SEO | | NorbertoMM1 -
Keywords in Vanity URL
If I set up a vanity URL that just 301's to the main site, do the search engines look at the keywords in the vanity URL when determing how to rank the site. For example, if I set up a vanity URL of www.coolnewtechgear.com, and redirect it to www.company.com/products/, would the search engines view the keywords of cool, new, tech, and gear and associate that with the page it's getting redirected to? Or does it ignore the vanity URL and only look at the content of the page itself?
Technical SEO | | ryanwats0 -
Internal anchor text
Designed my website with one keyword, one page adage. Wondering if i am creating an issue with internal anchor text and use of plurals for keywords. For instance, say I want my index page to rank for keyword exotic vacations, and an inner page to rank for exotic vacation. I do this as i notice there is a major discrepency with google when calling both the singular and plural term of certain keywords (like the example above, for instance). I see in yahoo it views singular and plural as essentially the same word, but google appears to rank them separately. Anyways since google is where the majority of my search traffic comes from, I separated my most competitive keywords for both singular and plural usage and created external links with anchor text that reflects this separation. I am concerned though that I may not be handling the Internal anchor text properly. What i have done is take a keyword l want to rank for (for example "exotic vacations") and attach it a page (for example index page) and use the anchor text "exotic vacations" on this page and link it to the inner page "exotic vacation." Reason: I want to rank for the term exotic vacations on the main page, but have a relavant page to link to this term so the closest would be the keyword exotic vacation on an inner page. I would appreciate any feedback on this. I think I am running into a problem with this strategy especially on the main index page/inner page keywords (plural to singular). I also notice google will find an inner page for a time then switch it to the default domain name index page when searchign for a keyword. Kinda keeps going back and forth. I never see any indent search results.
Technical SEO | | oxygenretreat0