Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

PPC effecting personalisation and thus future personalised SERP's

Branding

1257

robertrRSwalters last edited by

I've been thinking about personalisation and PPC..

If you have a PPC campaign and a vistor comes to your site and has a look around, if that user doesn't clear there cache etc then that visit via PPC will start to effect their personalisation search results?

It would almost be worth maintaining a high level of PPC spend and counting on personalization bias in SERPs in the longer term..

What do you think about this?

Are there any safe guards in place to make sure this bias doesn't happen?
1 Reply Last reply
Reply Quote 0
Andropenis_Australia last edited by

PPC and organic ranking does NOT go together. Read as little or as much into that as you want.
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Switch domain's CRYPTO focus to B2B

Hi everyone! I have my tough question, hope you'll help with your recommendations! I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Do you have any other ideas?
Branding | | MariY

0
Structured data: Star Rating not showing in SERP

I have marked up the website with all the necessary schema and tested and validated it on Google's structured data tool. I have requested for the site to be recrawled and indexed which was performed. It has been 3 weeks but the mark up is still not showing on search engine result pages and this is the longest delay I have experienced with schema mark up before it starts showing. Are there any reccomendations
Branding | | Marcus_Florist

0
Do review sites like consumer affairs negatively affect SERPs?

Hey all, So when googling the name of our site we see consumer affairs pop up around 5th with a 1 star rating. These negative reviews are mostly spammy (competitors, etc.) since we have an awesome support team that deals with all unhappy members very effectively. We reached out to CA and they came back asking for $10k+ (highway robbery) to "help us improve our rating." My question is: do poor ratings on review sites like these negatively affect your SERPs? And if so, how can we work to combat their effect? Thanks in advance, Roman
Branding | | Dynata_panel_marketing

1
The brand drop down doesn't seem to be appearing for any brands in google.com.hk. Is it something which needs to be set up and registered, or automatically rolled out by Google?

In google.com.hk SERPs the brand drop down doesn't seem to be appearing for any brands. Is it something which needs to be set up and registered, or automatically rolled out by Google? And if so is Google just slow rolling out in this part of the world? Thanks
Branding | | seanfhutchinson

0
Loop-hole to Google's Penguin update? Anyone else have some input?

So I have this theory and I’m wondering if anyone else has some input. I believe I have found a loop-hole to Google’s Penguin update. Let me explain. I work for a pretty competitive party planning company. Our biggest competitor for search is also our bread and butter to our company, our consultants. In addition to outside competitors trying to manipulate business from those consultants. Anyways, one of my top priorities is to not only rank for multiple pages on our site, but to also have our social sites rank on the first two pages. Recently I have watched a spamming MLM YouTube video review of our company crawl up the YouTube charts and out rank us for our Company name in YouTube search. And now, this week, the video has crawled up to rank 3<sup>rd</sup> behind our main site and Wikipedia for our brand keyword! So how does a YouTube video that is simply a review out rank us for our company name in our social platforms? Mind you he is also outranking our core social sites of which we have thousands of comments and interactions on per day? Looking at all of the metrics of the video, according to how I believe ranking to work in Youtube, there is no way this guy should be ranking as high as he is. The video has a decent amount of copy, it has fewer than 10,000 views, 76 thumbs up, 5 thumbs down, fewer than 2,000 subscribers and his channel only has 12 videos. It wasn’t until I was looking at our search results in Seomoz that I realized what this guy was doing to move up so quickly in rankings. He has 1,671 linking root domains to his video. He has been building excessive links to this video on Youtube. Well, since Google isn’t going to penalize its own website, the old technique of excessively building links to one page… seems to be working. Has anyone else come across something like this? Where building excessive links to a video or other social platform substantially has increased rankings?
Branding | | ScentsySEO

0
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.

Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang787

0
What is the impact of the new google+ share button on SERP

Hello mozzers, I'm currently wondering what will be the impact of the new social signal ( Google+ Share ) on SERP an organic traffic. As we all know by now , Facebook share have an higher social signal authority then the Facebook like on SERP @Randfish posted some great info at: http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings Since Google rolled out the new Google+ Share social signa at : https://developers.google.com/+/plugins/share/?utm_source=blog&utm_medium=gplusdevelopers&utm_campaign=shareplugin I was wondering if somebody had the chance to do some clear testing on the SERP impact of this new social signal even if its a fresh addition to the social signals. Best regards, Yan Desjardins - Online marketing manager
Branding | | SherWeb

0
Should your company's name be in the title tag of your website?

First of all, I would like to provide some background information. Our company is small. We are just now getting into SEO research and have been improving over a couple months of research. We are somewhere in the 500,000's in the world rankings. From what I understand, the title tag provides a great amount of weight to whatever keywords you set up. The words in the title tag are supposed to represent keywords that you want to be high in the search engines for, correct? Well, in our title tag, we have the name of our company. To me, this is a waste of space. No one is going to go to Google and search for our company's name because we are not that widely known. Looking back at our search history for customers, there has not been a single search for the company name. What someone is telling me, is that when we put our link somewhere, having the name of our company in the title tag strengthens the "link juice" we get from those links. Is this correct, or is it worth trashing the company name for another keyword to optimize?
Branding | | FrontlineMobility

0