Is media Outreach over?
-
Last week was the "anti-AdBlock" week for every media in France. They started adding pop-ups asking to disable AdBlock.
Their business model based on advertisement is suffering from it. But did they ask their audience what they wanted? I would have told them: ask me questions to know more about myself and personalize my experience instead of pushing more and more ads, until my computer dies from too many scripts!
What they decided? Protect their content. Now you have to log-in to access articles. The result? They delete all their links. Actually they still exist, but Google doesn't see it anymore.... So it's like they don't exist.
So I'm asking you, what do you think will be the future of medias? What will happen for us as SEO guys? Do we have to focus on the ones that have non-protected contents?...
I'll be more than happy to get your vision.
Have a nice day,Benoit.
-
Hi, thanks a lot for your inputs.
I'm an external SEO for couple of companies and elaborate their SEO strategies.
Most of my clients are small software editors, they're struggling to get media attention and building high quality content is a huge investment. Loosing a 50 Domain Authority link because the media changed its business model is a huge loss for them.I was wondering how other SEO guys were handling that. If you continue to target those medias? They still have a huge audience, but we loose the linking benefit.
-
It's not over, it's just changing. Whenever a business model changes (i.e. selling newspapers) you'll have people who try to hold onto the old ways. In the US (where the government won't step into that fight) the news publishers have either gone to a paywall/loginwall or they try to track how many visits you've made (i.e. You've read X of X free articles, please pay to read more). Google requires some content to be free so it's becoming a crap shoot as to whether or not you can read an article for free. The place that's suffered the most is social linking, where I'll see a link on a blog or in social media and click it, only to hit a pay/loginwall.
The EU is going a different route with government regulation. I remember when Germany tried to make Google pay for linking to news content and Google opted to drop them from the SERPs if they didn't opt in. The publishers couldn't opt in fast enough. Google shut down their news feed in Spain rather than pay for linking to content. There are rumblings of trying to make Google expand "right to be forgotten" takedowns to all Google sites (which has pushed Google to force users to use only localized search). How far they get remains to be seen. If they declare Google a public utility there will be legal wrangling and if Google loses they may pull out of those markets.
So where does that leave you as an EU SEO? It depends on what you're trying to do. News outlets don't need a lot of SEO because they are high quality content generators, which is what Google feeds on naturally. I wouldn't worry about Google dropping markets anytime soon (legal stuff will take years and we're not to that point yet). If you could elaborate on what you do I could comment better on that last part of your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B Blogger Outreach
Hi I'm working on an SEO campaign in relation to vacuum cleaners. I'm working on some outreach and as we focus on B2B I'm finding it difficult to find blogs which are B2B focused. We would ideally want customers who are buying a number of vacuums for their business - but it could be any industry. Instead of B2B blogs, I have gone with the angle of cleaning/organising blogs, with lots of followers on social. However, does anyone know of any good B2B blogs they could recommend? I'm looking for something written by facilities/buildings managers - if blogs like this exist 🙂 Thank you
Branding | | BeckyKey0 -
B2B Social Media
Hi, Wondered if anyone has any useful articles or tips for social media for a B2B generalist ecommerce site. We have started thinking about LinkedIn, but I know we need a lot more work & potentially to look at other channels/building a brand/personality online. I've read a few articles, about finding the unboring angle of your business - I'm just wondering how we can achieve this if we have thousands of products & potential customers - it's hard to know where to start & to get the buy in 🙂 It's something I want to push, so any tips would be great 🙂
Branding | | BeckyKey0 -
Adding social media to SEO service
Hello, I have been struggling to handle and recommend social media work from my clients to help with their rankings and online presence. Often, it is ignored; however, as everyone knows only so much benefit can be gained through directory listings and stellar on-page optimization. I am wondering if someone could lend a hand on how they take over the social media tweeting/blogging/content etc for a third party so that it is still authentic both to their clients, and also seemingly to Google? Any insight would be helpful! Thanks in advance!!!! 🙂
Branding | | lfrazer0 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Social Media Accounts for International Strategies
Hi! we have a client that wants to begin doing business in Italy and France. As they don't sell directly to final customer, they need to generate brand awareness first in those market. We are thinking of a content marketing strategy. As they are a furniture company and they create a very nice product, we think we can work a lot with pictures and articles. We think that Pinterest, Picassa and flickair will all be very important for the strategy. For sure, we know they should create a Facebook Account for each country, but what happens with twitter, pinterest, flickair, youtube ...? Should they also create an account for each country? They are not a very big company, and I am not sure about if they would be able to generate enough content for each account if they have an account per country. What do you think? One account per country or can we avoid that for some social networks? Thank you!
Branding | | teconsite0 -
Social Media Content - Duplicate Content?
Hi All, What's your opinion on sharing the same content across your social media outlets. We are targeting only slightly different markets across each social media outlet. I find it hard to develop content for each outlet 3-5 times a week. There really is so much to share. At the same time, I wouldn't want to get canned for any duplicate content or anything like that. Along those lines, can anyone provide some advice on which social media outlets are "followed" vs. "not-followed," both in terms of links and overall indexing? Thanks!
Branding | | CSawatzky0 -
Social Media Icons for trust - have link land them on a social media page or have them stay on the page with like, tweet, +,etc?
An interesting question arises out of a conversation with one of my team. We were talking about FB pages in particular regarding a client and I am for icons that allow for trust without leaving the client's site page (I am from a direct marketing background originally and am against sending them somewhere else). She was pointing out that we had a client who has a FB page and we were not sending them to that page. I explained how I do not like to gain a bit of trust by sending them off site because it is the opportunity to lose a conversion by them becoming distracted. I also thought of a client who has over 100,000 likes, shares, etc. and who still is in the direct sales business at the end of the day; were they better off with a prospective client/customer to send them to their FB page/Twitter page, etc. or should they stay on the commercial site? I still believe that in the bricks and mortar world, I would not have a customer who came in to buy/look at a TV first go down the street to a social club for people who liked my company and then hope they come back and buy. Also, is there an opportunity to close a sale that would not have been closed by virtue of sending them away or to increase the size of the sale (remember, this must be such a sale increase or probability of sale increase as to outweigh the risk of loss of a client who would have bought)? I look forward to your assistance.
Branding | | RobertFisher0 -
Do cuss words on social media sites affect ranking?
This is a hard one, I'm sure. In regards to search, I've read that Facebook pays close attention to verbs and that Google takes into account related words close to anchor text and search terms. Now I have the unique opportunity to work as the internet sales and marketing consultant for a company in serious need of brand reputation repair. The company has experienced a terrible fallout from a recent product recall. Unfortunately in this case, the company site has really strong reach, which means that our blog posts, product descriptions, and twitter comments can be found copied on hundreds of websites hours after they are posted. The most recent incident has associated our brand name with words like cheaters, scam, phoney, copycat, and other words that will certainly get filtered here. All my attempts to assure unconditional refunds and offer phone support get labeled as a desperate attempt to save the brand. No doubt, the company has issues but will surely overcome them in time. SEO Question: Should I close the Facebook page and set strong filters on a new page to delete the onslaught of negative comments or should we spend the time to clean up the current page? This is a difficult decision, as I know many companies like Hubspot, Mailchimp, and Rackspace actually look at Facebook pages to qualify business leads (no fans, go home). Damage control suggestions also welcome, but the crux of this issue here is how our brand name and product names will be associated with cuss words or negative terms and how this will affect our ranking in SERPs.
Branding | | kwoolf1