Blogging best practice, tips, hints, advice etc (Wordpress-centric)
-
Hi guys,
I have, for the first time, set up a Wordpress blog. I'm moulding the overall theme of it to relate to the industry we operate in. I'm new to this, so looking for any advice, help and info etc on how best to utilise it that you can offer.
My initial plan is to write articles as often as possible on what's happening in the markets, and link back to our site where applicable. I'll also do content exchanges with other relevant sites (using My Blog Guest as one means to find relevant bloggers), and give access to contributors as well (felt a bit weird about doing it initially).
Sound like a decent blogging strategy?
Any and all ideas welcome.
Thanks
-
I see. We have set up a blog on their own domain.
-
I see. Thanks.
-
I enjoyed your connection between pushy people and rubbish. lol
That is very true. Most of the people who have contacted me about sharing an article with my website visitors have articles that are either total rubbish filled with links... or are chest thumping attempts at marketing.
I think that pushy and rubbish can be extended to other things as well.
-
you need to install wordpress on to you domain like any other CMS. Wordpress offer blogs on their own domain, but its much better to have it hosted locally as EGOL has said.
-
To create www.myurl.com/blog... you will simply upload the wordpress file packet to the /blog folder of your website. There are lots of informative articles and videos out there that describe this in detail.
Also, there are lots of highly skilled people who will install the software and customize the "look" for you for a small fee. If you are unfamiliar with this type of work and your blog is an important project, that is what I recommend.
-
Thanks mate,
We are going to set up a blog with the main site, so thanks for reassuring me on doing so as well. The Wordpress was, honestly, intended to garner links (within carefully considered content/blogs, though) from other relevant sites. Perhaps a tactic to have a think on then for me.
Your advice on being cautious with contributors has rung true already - pushy people, who, having had a look at what they produce, are pretty rubbish.
-
I've a similar question, sorry to hijack - how on Earth do I host my wordpress blog 'on' my website.
So that www.myurl.com/blog points to www.blog.wordpress.com or similar.
-
Just tossing out a couple of cautions...
It sounds like you are setting this blog up because you think that it is an easy way to get links to your website. If that is one of your primary motivations then it would be better to place this blog on your main website. Why? Because then ALL links that hit the blog will FULLY benefit your main site instead of your main site getting a tiny leak of linkjuice through a few links on the blog. This will also increase the domain diversity of your main site rather than just having a lot of links from the single domain of the blog.
Be careful with content exchanges. The content is usually low-quality, potentially infringing garbage that the author wants to load up with links to sites that are engaged in strong manipulation. Giving access to contributors can be really dangerous. Do that only with people who you know well and trust.
Blogging is a great way to strengthen a site with great content and attract subscribers who want to read your next post (I use feedburner). It can also attract links and earn a reputation for your site. A very valuable activity.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Many Blogs or One Blog?
Hi There, Presently I have many blogs across a range of domains, each one targeting the client/type of user interested in that product (or service in this case). I originally set up this strategy to use the content of each blog to create a "link juice farm" (our products are educational courses so have a COMPLETELY DIFFERENT target market depending on the course area), which in turn links to the related page/course on our main site. My question is, is this a viable strategy, or should I be focusing on building content only on my main site blog with subcategories for each product? Link juice farming on product/client specific blogs, or focus on content for each course niche on main site, that is the question?! Thanks in advance for you insights here people. I really appreciate you taking the time.
Link Building | | love-seo-goodness0 -
What is the best way to find the best keywords to focus on?
Everyone seems to say "focus on the long tail" but how can you justify focusing on such small search volumes (often zero according to Google) especially if the site you're promoting's revenue is ad based? Also, how do you even identify the best search terms to target? What are the best tools out there? Thank you!
Link Building | | harrygardiner0 -
Best way to get more keywords to rank
I have a flash site and have been very successful at getting my keywords that are in my site title and also in the text of my page to rank well. What is the best way to get additional keywords to rank without increasing the text on your page. Is it just getting more anchor-text backlinks pointing your site with the new keywords in the text?
Link Building | | photoseo10 -
What are the best article sites to submit to?
Can you submit to more than one? or do they detect that the article has already been posted on another site? Which sites do you usually use for posting articles? Thanks, Storwell
Link Building | | adriandg0 -
How best to link multiple related websites.
I have a handful of e-commerce websites that overlap each other some in the same niche. I have already heard that it would have been best to make just one website, but this is not practical for me. Our business model goes back to a time before the internet. We have relationships with manufacturers where they refer business to us because we brand web sites which will not switch customers to competing brands. Our agreements make it ok to link to other websites so long as we have branded websites that focus on the specific manufacturers. For SEO, what is the best way to link these sites? Site wide links in footers.? Single links at on homepages? One way links from the most powerful site? Some other method? We have been wrestling with this question for some time.
Link Building | | EugeneF0 -
Infographic - Whats the Best way to get it picked up
Anyone have any other good ways to get a Infograph picked up? Current ways Do a press release(prweb) -Contact bloggers -Submit to Infograph sites -Put on clients site
Link Building | | DavidKonigsberg0 -
Nofollow blog links
Does a nofollow blog link pass any link juice back to the site the link is pointing to?
Link Building | | azguy0