Which SEO Metric is the most Important?
-
Hello
There are many SEO metrics like DA or MozTrust and even Other metrics such as cognitive SEO metric.
-
Just because Moz says you have the same score, it doesn't mean you have links in Googles eyes. I am a big fan of Moz so this isn't me knocking their software - buts its pretty easy to manipulate DA and PA either to show your site has higher metrics / or lower metrics.
Google also crawls more of the web than Moz, so Google could of found more useful links that Moz hence why they might rank above you.
It could also be that they have better user metrics or more people searching for 'brand name + query'
SEO isn't as easy as it was 5 years ago for working out why your competitors rank above you - there isn't a crazy formula anymore. Its softer metrics which are pretty hard to measure.
Concentrate less on them and more on your own site, can you get the site to load that little bit quicker, is your content '10x content' if not, make it 10x content.
Is your site super mobile friendly and I don't mean just "passing the google mobile friendly test" - that's the bare minimum, get real user feedback and try and improve it.
Is there anyway of keeping people on the site longer, could you produce a video.
Thanks
Andy
-
I see there are 200 factors to ranking, But in comparison, my site and my competitor are equal on-page and my site has better Trust rank,moz rank DA and PA authority. and in SERP, my site is number two and the other one is first of google! Its my question,Why?
-
I agree with logan- just to add one thought.
Seo Metrics like Domain Authority , link amount , link quality are no longer accurate since people send disavow files to google telling google to ignore certain links and the tools don't have the info. In short seo is an art and you need to pull all info available to paint your picture and different people will interpret the data differently.
-
yeah have to agree with Logan - there isn't 1 metric to analyse - its a combination of factors.
Google have publicly stated that there are over 200 ranking signals, so even if you 'win' in one metric you could be losing out on all the rest.
Sorry there isn't a one metric to determine your SEO score vs your competitors.
-
There are about as many answers to this question as there are SEO practitioners.
All things equal on-page, the tie breaker could come down to:
- Links
- Mobile-friendliness
- Trustworthiness of the site
- Expertise demonstrated by the content
- Overall authority of the site
- HTTP vs. HTTPS
- Usability of the site
These are a few examples, but it demonstrates the point that there are a lot of factors that are considered by Google when determining position.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
White branded website & SEO
Hi guys, We might have as a new project to create a white branded website for a big portal in our local market (which have a strongest domain than ours): the goal will be to reach their big mass of users and if possible, place this new site BEHIND us on the SERPs. Since the content of the new website will basically be the same, we are considering 2 solutions: to "noindex" the site on search engines, which is a "secure" way to not create ourself a competitor to allow the site to be indexed on search engines but using the "rel=canonical" strategy to not be affected by duplicate content penalties (For example, we plan to add rel='canonical' href='http://www.ourdomain.com/category1/product2' /> on their page http://newsubdomain.theirdomain.com/category1/product2) The main question is: can the white branded website rank better than our site even with the "canonical" strategy? (Of course we could "lower" the quality of the white-branded website pages to avoid that risk... but if somebody has better advices, we would be glad to hear them 😉 )
Competitive Research | | Kuantokusta0 -
Is there an SEO benefit to purchasing domains for a website?
Greetings Mozzers, I wanted to see if someone could clarify the power of domains for me a bit. Is there an SEO benefit in purchasing fresh domains for a specific website? Something that would effect certain metrics like parking keyword domains to pages that target that keyword? I'm not talking about buying pre-existing domains that have value and are for sale. I'm talking about newly registered domains. Thanks for any advice/clarification.
Competitive Research | | MonsterWeb280 -
Ahrefs or Majestic SEO
Hi Guys, I'm looking to purchase 1 of the above services and I'm just wondering which one you guys think is best? Looking a ahrefs they seem to update there index more often. Thanks, Scott
Competitive Research | | ScottBaxterWW0 -
Root Domain Metrics Stagnant for 3 weeks now
We are doing a Competitive Domain Analysis for a client and 2 of their competitors. The results from the Root Domain Metrics have been ok from the past months where in the results we are getting changes every time the website is re-crawled by SEOMOZ to update its analysis. However, in the past few weeks, the results we are getting for the Root Domain Metrics have remained the same even after three weeks. We have attempted a separate Open Site Explorer analysis for the client and their competitors but be are getting the same results. From the "Domain Authority" to the "No Followed Linking Root Domains", the results have remained the same for three weeks. Could anything be affecting the results or is it just the fact that the links have not changed (not a single one, for three websites) in the past three weeks. Hope you can help me clarify my issue. Thanks!
Competitive Research | | TheNorthernOffice790 -
Important link building question for me!
Hi, When building backlinks how important is the location of where the website resides? For example, if I was targeting a search term in Google UK, will link building from websites hosted on UK servers have a higher positive impact on rankings then building links from websites hosted on US servers? Lets say in the above UK hosted is better, what if you have 2 websites hosted in the UK but one with .com and one with .co.uk, I take it from a domain point of view the .co.uk will have a better impact on SERP's then the .com. Now looking at the above from a more wider scale lets say I have the following: A .co.uk website aimed at a search term in Google UK. Example: 1. 100 backlinks from websites hosted in the US with .com extension. 2. 100 backlinks from websites hosted in the UK with .co.uk extension. Is it a FACT that number 2 will 100% be more beneficial in UK rankings? Cheers
Competitive Research | | activitysuper1 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0 -
Pre-Launch SEO?
We are currently building a brand new site that should launch in the next 6 to 8 months. Obviously we have zero backlinks, zero mentions anywhere, etc. My plan is to set up a landing page with contact info, links to social network, mailing list signup, the usual. I'll be doing keyword research and gathering leads for potential links but should i start and active linkbuilding campaign? What kind of SEO work would you recommend while the site is in development?
Competitive Research | | AaronParrish0