Mobile Brand Markup Question

[znotes]

Hi Moz Community,

I was searching for "Gifts for men" in Google Search on my phone and saw a few results in the 3rd (Nordstrom), 4th (Etsy) and 5th(Grommet) place that had their brand name in the area under the title tag where the green url is usually listed on desktop.

One example of the green text under the title tag is Nordstrom which lookes like this:

Nordstrom > Shop > Gifts

Whereas the first result from UncommonGoods looks like this in the green text:

www.uncommongoods.com > by recipient

I'm trying to figure out what markup Nordstrom, Etsy, ect used on their site to get their brand name to show up not as a url but as a brandname

Anyone know the answer to this?

Thanks!

[DmitriiK]

Not true, actually. On desktop it's just displayed differently. If you do your search, you can see that nordstrom name is actually on the right of breadcrumb names.

So, that's another thing. If you can get your company name to come up like that (it usually is being pulled from Wiki), your chances go up by a lot

rbSMHG1

[znotes]

Any idea why this only happens on mobile?

[DmitriiK]

Hi there.

Yes, I've been fighting this for quite some time. As far as I understand, you need to use "Website" itemscope and name as a property and then wait for long time

Also, as a quite common thing I notice, if you are using schema markup as html, but not as json-ld script, it takes much longer to see results. You can read about it more here: https://developers.google.com/structured-data/schema-org

Cheers!