Webmaster Tools Average keyword position

[AlexElks]

Hello!

For the last month i have notices a drastic change in Avg.position  for a keyword on my clients site http://livoart.lv   keyword: "kapu pieminekļi".  According to webmaster tools it went from 13 to 4-2. The problem is that in orgranic search i keep seeing the keyword on the second page and the CTR of the keyword did not change at all. Why would webmaster tools show false data?

[MoosaHemani]

There can be lots of reasons why GWC data is different from what you see in the Google SERPs. This could be personalization that causing this problem. I mean your results can be different based on your search history and it can be different for Google based on what data center they use.

Also, If you are trusting GWC data and this is your only source of collecting information, you probably need to change this. In my experience GWC’s data is a bit delayed and not really accurate in real time. If you want to know your rankings you can use 3^rd part tools like SEMRush or Ahrefs.com Positions Explorer to see what keywords you are ranking on and what your exact positions are.

Just a thought!

[GlobeRunner]

Webmaster Tools' keyword data is what they're saying: it' the AVERAGE position, whenever that keyword showed up in the search results. There are a lot of factors that can prevent you from seeing it in the position that they say it is in:

the timeframe you are looking at in Webmaster Tools (it varies day to day)
the customization or personalization factors
the data is different now than it was 2 days ago (GSC data is delayed by 2 days)
the GSC data may not reflect any penalties that the page or site may have