Taking advantage of a radio interview
-
Hi,
My colleague is doing a series of radio interviews with the BBC (to be played everyday for a week and can be downloaded for a Month from the BBC website) about our business and our trade in general, but with it being the BBC we can't have any links, tweets, FB, etc links. However I don't want to miss an opportunity to try and generate some 'juice'. We can have a link to the download but anyone else have any suggestions? It is local but it is the BBC.
Thanks in advance, Paul.
-
The quality of the interview will determine if people flock to your site. It could be a rare opportunity to bring new clients, sponsors, or evangelists. Prepare for them. You have an opportunity to make people say WOW! or snore.
Consider the topic of the interview and the content of your site, and decide what you want people to see when they land.
Have your best and most relevant content clearly promoted.
If there is great content for this audience that you don't have but could have, do whatever you can to get it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tips for interview with large electronics company / focus on brand magazine?
Hi all, I have a second round of an interview on Tuesday for a large / internationally well known electronics & household appliances company. They are producing an online brand magazine (target group: millennials) with tips on how to use their products, among other things (e.g., how tech makes life easier). I'm not new to writing / content/copy writing, but new to SEO in the grand scheme of things - I have experience in writing blog posts, social media posts, and articles with an SEO focus, and I'm taking a course currently. But the scale on which this would be SEO focused writing is something I don't have direct experience in. The person I interviewed with is the person I'd be working with, and we got along very well - the second interview is with them and their higher up, who I need to convince. However, they did originally want someone SEO focused, so the interviewer asked me to prepare to talk about a variety of things to see my knowledge / what I could research. They include the brand magazine, using SEO with their brand / brand-focused SEO, how the brand can support their magazine, and keeping the SEO organic so the traffic goes there naturally - there isn't a plan to market the magazine on social media. Do you have any tips or resources for this so I can read / watch / learn and speak intelligently on this topic? I have a trial of Moz's pro search bar - anything there that could give me advice on tips to give them? Thanks in advance!
Jobs and Opportunities | | bernrc0 -
Help with Case study for an interview
I recently appeared for an interview and have been asked to work on 2 case study related to Paid Advertising. I have created the strategy document for Organic and Email Marketing, I need help with paid advertising. CASE STUDY 1 The Challenge Client is a newbie (Sam’s Pizza) in online pizza delivery (veg & non-veg) services in the country. Online pizza delivery is a competitive marketplace, so the client needs to expand its marketing efforts to be among the top. The client decides to try Google AdWords to expand business. Challenge is to gain qualified traffic and to convert visitors to sales. Also, the Client is looking to make their business more efficient by using the Internet to allow customers to order food. Client needs to present its service only to certain cities (Delhi, Mumbai, Bangalore, Chennai), as he isn’t providing delivery service in the whole country. The pizzas are priced competitively at 10% (avg) lower than the top players. The client chooses to allot a test budget of Rs 2,00,000 (3000$ approx) for the initial phase. You own the campaign, How would you take this forward?
Jobs and Opportunities | | jankit19810 -
Are you looking for an SEO job? National Pen (Pens.com) is hiring!
Hi all, We have an opening for a Senior SEO Associate. Would love to hire someone in the Moz Community. Here are the details: Sr SEO Associate https://g.co/kgs/Ucwzp7 Cheers, Dana
Jobs and Opportunities | | danatanseo0 -
Seeking Director, SEO - San Francisco
http://www.minted.com/jobs/list?jvi=otVw0fwE,Job Reporting to the VP Marketing, the Director of SEO is responsible for driving the company’s search engine optimization strategy and practice. You will develop creative strategies that increase Minted’s traffic and revenue from organic search. We’re seeking a creative, dynamic, and detail-obsessed SEO expert. You will lead a team of scrappy SEOs, formulate and drive our on-site and off-site SEO strategy, and act as the chief SEO advocate and explainer inside the company, educating engineers, PMs, designers, and marketers, alike in order to make Minted a world-class SEO company. You will build Minted’s SEO strategy across our burgeoning set of new ecommerce verticals, product categories, proprietary content, and user community. About the Company: Minted is a design marketplace connecting consumers with the world’s best artists to create something one-of-a-kind. Combining community with commerce, Minted was founded by a successful serial entrepreneur and has been featured on the Today Show, Wall Street Journal, InStyle, Real Simple, Martha Stewart Weddings, Daily Candy, TechCrunch, and many other national media outlets. We come from Google, Amazon, Microsoft, eBay, Yahoo, Goldman Sachs and numerous disruptive startups. This is a great opportunity to learn from a stellar executive team and work on a world-changing product, all supported by a proven business model. Responsibilities: Formulate creative on-site and off-site strategies that build sustainable, scalable, white hat competitive advantages for Minted in SEO Bring industry best practices into the organization by keeping abreast of the latest ideas in SEO and translating them into internal processes and strategies Act as the chief SEO evangelist inside the company, creating internal training programs and processes that ensure that good SEO decisions are made throughout the organization Lead an SEO team that serves Minted’s multi-vertical businesses, helping each of your team members adapt your strategy to the needs of their particular category Design processes and train your team to take on SEO modeling, forecasting, analytics, research, site optimization, and reporting practices Own and manage traffic and revenue goals from organic search for the company as a whole and for each of our major businesses Skills and Experience: Bachelor’s degree with a high GPA 8+ years of online marketing and/or technical experience 5+ years of SEO experience required, SEO experience within ecommerce is a plus Extremely strong technical understanding of SEO, including relevant topics in website architecture, HTML, CSS, JavaScript, XML Knowledge of SQL is a plus Very strong analytical skills, including building complex Excel models Clear verbal and written communicator People management experience is a plus Teaching, coaching, or training experience is a plus http://www.minted.com/jobs/list?jvi=otVw0fwE,Job
Jobs and Opportunities | | minted0 -
Should I accept a lower role than what I applied for?
Hello everyone, I have a small quick question... I recently applied for a role in a digital agency. They got back to me offering a lower role. My question is whether I should accept it or politely decline? Also... should I ask the interviewer for the reason? I would appreciate your opinions. Regards, Talha
Jobs and Opportunities | | MTalhaImtiaz0 -
Are you interested in a interview via Video Skype?
I love interviewing folks with lots of experience in SEO and online marketing then sharing it. Would any of you be open to doing an interview via video Skype with me about the Business of Inbound Marketing? Examples of recent interviews can be viewed here: Why does a technical background help SEO - with Joel Gross - Coalition Technologies: http://youtu.be/m1IT6FTB8KY
Jobs and Opportunities | | AaronDavis
How to do SEO for small businesses - with Scott Hendison - Search Commander : http://youtu.be/X9UIK-iG-R8
What comes after the SEO basics - with Danny Dover - SEOmoz - http://youtu.be/hOXA_gCnlbM I prefer to conduct interviews between 2-5pm PST.Please reach out if you or someone you know might be keen to chat a bit.Aaronaaron@businessframe.com310-663-2865hOXA_gCnlbM0 -
Pointers for an Interview with a Large (3000+ employee) Company?
Hi All, I'm interviewing with the director of SEO of a large enterprise company tomorrow afternoon and would love some pointers. It's a relatively large company with about 3,000+ employees. There are currently 2 people doing SEO exclusively in the company and they are looking to expand the team significantly. As I understand it, my role will be to help out with link building initiatives. I currently work freelance as a content marketer for startups. While I do some onsite optimization and some keyword research, I consider building domain authority by creating quality content that gets links to be my main focus. But link building for a large enterprise may be a little less hands-on than I'm used to. I imagine I'll be working with different departments, namely these ones: Biz Dev Team PR Team SEM Team I imagine there will be some questions about how I would work with these departments to help build links. Any suggestions for working with these other teams? What other questions should I be prepared for? Oh, and here's my resume for those interested...I imagine there will be some questions about my background too: http://bit.ly/KenjisResume Thanks, Kenji
Jobs and Opportunities | | KenjiCrosland0 -
Keyword Research: How do I conduct my first client interview?
I have a fairly good understanding of my client's project and his business. I am now about to begin keyword research for the first time. My questions are - What kind of expectations should I set for giving him results 3 months down the line? - What kind of Questions should I ask? - He has given me a list of keywords he wants to target. But these are very difficult to compete for. How do I convince him that he will still get traffic for his pages? Would love to hear about how professionals in this community go about taking on this challenge.
Jobs and Opportunities | | amit20760