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URL structure of the page: Does this one need to contain the most important keyword for better SEO?

On-Page Optimization

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kirupa last edited by

Hi everyone,

I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
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kirupa last edited by

Thank you!
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GlobeRunner last edited by

The keyword in the URL is a search engine ranking factor, but is a such a small part of the overall algorithm of Google that I wouldn't change the URL. If the page is indexed, then really there's no need to change it only for search engine ranking purposes. I would concentrate on the content of that page, and work on getting trusted, on-topic links to that page.
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