Do you build tools meant to be shared on Facebook?
-
I have some neat ideas for calculators and fun tools that I'll implement on one of my sites from time to time. I'm not convinced that I am getting the most SEO value out of them however, and would love to discuss what others do.
Let's say I create a calculator that let's someone "cartoon themselves" (fictitious example). So, I'd create the tool and then I would put a button in a prominent place on the page to encourage people to share to FB. I configure my page so that the title and meta description are enticing for others who would see the story in their friend's news feed, so something like:
I just cartooned myself on example.com!
Upload a photo and see what you look like as a cartoon! You won't believe the results!
So, this gets me some traffic, but nothing has gone super viral yet. I have a few pages like this that have garnered a few links, but not nearly as many as I would like.
I promote the page on digg and other sites as well but this brings very poor returns.
When you make a tool like this, do you do a lot of promotion? Have any tips for me?
(btw...it's possible that my tools are just not as "shareable" as I think!)
-
While the topic is hot in the news, that is the time to submit to reddit, slashdot, digg, etc...
Your idea of commenting on newspaper sites is a good one... pick the highest traffic ones.
===========
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Its your sword.
-
Awww...the poor deer.
So, here's the question. When something happens in the news that relates to a piece of your linkbait, how do you ATTACK? Commenting on newspaper blogs? Submitting to digg, etc. ?
And here's another question...how exactly does the alligator yield a sword?
-
Attack like an alligator. He lays on the bank of the river with just his eyes and nostrils sticking out of the water (think about the shape of their head.. eyes and nostrils stand up in positive relief When the wild deer approaches alligator waits patiently until the deer kneels to drink and then.... swiftly... the gator lunges.
For your tools... or for any linkbait.... publish it on your site and sit patiently... wait until something related to your topic happens in the news... then promote with great aggression... just like the alligator.
Do this with all of your content... watch the news carefully... swiftly draw the proper sword at the proper time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best tools to create facebook landing page
Hello Mooooooooooz fans ! Oye, does anyone recommend a tool that can easily create and integrate landing pages ? Tks a lot !
Social Media | | JoomGeek0 -
How should I structure my facebook like buttons?
I have a facebook like button on my homepage. Currently, it points to my facebook page, so every time someone likes this button they are liking my facebook page. Is this how it should be structured? Do the likes count towards my home page? Is there a way that a like can simultaneously like my facebook page AND my website? Which is best for search metrics? Thanks for your responses.
Social Media | | MarloSchneider0 -
What to post on my facebook page for maximum results
Hello, What do you recommend I post on my facebook page for maximum reach?: http://www.facebook.com/pages/Bob-Weikel-Associates/217292791620485 my site: bobweikel(dot)com and how often? It can't be too time consuming. I'll invite more friends once I have some content. Thanks!
Social Media | | BobGW0 -
Tools for Automating Facebook Posts?
Hey Mozzers, We're revamping our social media campaign, and I'm looking for a tool that will allow me to schedules social media posts (Facebook specifically) in advance, so I'll only have to knock them out once a week. A cursory Google search has provided me with some options (HootSuite, etc) but I'd love to hear from people who actually use these services. What's your social media automation tool of choice, and how has it worked out for you? Thanks!
Social Media | | ClarityVentures0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0 -
SEO & Social | More SEO effect by liking the page URL rather than the Facebook Page?
SEOMoz Gurus, I am wondering what our best implementation strategy shoul dbe around linking up the Facebook Like button on our pages. Essentially there are two options: A) Linking the button directly to the Facebook Page of the web site so every Like is actually converting into a Facebook "Fan" which can be messaged going forward through our Facebook page. B) Having them like the actual URL which might be more beneficial from an SEO and viral perspective as now a link to the actual URL gets shared on the Liker's facebook wall and it should also be easier to use that lIke for Google & Co. as it's tied to the actual URL not a random Facebook page given that search engines already convert those signals. Both approaches obviously have their benefits. Are there any common guidelines on what is a better approach to take from a pure SEO perspective? Thanks /Thomas
Social Media | | tomypro0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0 -
Do's and Dont's for Facebook Html Satatic page
Hi All....just wanted to know if i can get some clarity on what is and is not allowed on the facebook static html pages. I build many that are brand oriented and am concerned about all the unclear rules that somehow i am not aware off....I do know that you cannot have any auto playing media on the page..like video and music....but not sure about a image slide show so i have made all slide shows to force manual. Can you guys share some of the cardinal do's and dont's for building these pages without unknowingly getting your clients page band...... I believe linking out to a website from these pages are allowed but it is not clear.......would appreciate some input....thanks
Social Media | | nomad-2023230