Relevant SEO factors
-
Ive been out of SEO for the last few years and I’m just getting back into it wondering whether meta data and black-lining are still relevant SEO. If not what on page factors should I be looking at.
-
Hello,
100% agree with everything Patrick put here.
I just thought I would add that Meta-Data is also relevant and important for conversion purposes. Without inputting Meta-Data Google will just crawl the title on the page and use the first 155 characters in the body in the SERP. Having Meta-Data replaces this and, depending on how engaging it is, it can also increase the CTR. A higher CTR is considered a ranking factor.
Luke
-
Hi there
I am assuming you mean "backlinking"? If that's the case, yes, backlinks are still very relevant to success in SEO, but they have to be relevant, authoritative, and of quality to see success.
Here are a couple of great link building resources:
- The Beginner's Guide to Link Building (Moz)
- The Advanced Guide to Link Building (Quicksprout)
Here are a couple of great SEO onsite resources to use:
- On-Page Factors (Moz)
- SEO 101: The 29-Point SEO Checklist (Bruce Clay)
When it comes to meta data on the website - yes, it's still important. You'll always have your titles tags, meta robots, meta descriptions, etc, all of which you need to be mindful of. However, it should be noted that some have more influence on search than others, while some have none at all. I would read through this resource from Wordstream.
I would also make sure you read up and learn about Schema.org, as there are an incredible amount of opportunities there to help your website perform better in search as well. Lastly, I would take a look at Moz's Ranking Factors 2015 and Searchmetrics Ranking Factors 2015 - each have a list of what can be considered the most important ranking factors based on expert and influencer surveys.
Let me know if this answers your question or if you need more assistance! Good luck!
Patrick -
Hi,
I don't know what is black-lining. What is it??
I'm sharing on page factor list. Please check this @ https://moz.com/learn/seo/on-page-factors
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to choose a third party agency to help with linking building / SEO strategy?
Hi all, we've not been link building for some time now as we are a small team and been concentrating on other things, such as getting our new look site built and implementing Magento etc. We've historically used external companies to help with link building & SEO... some experience has been good, some bad. Does any one have any suggestions on how a small company can try to choose a decent external company that can help with SEO strategies? There are a lot of options, a LOT of rubbish and a lot of very expensive large agencies that are well out side of our budget (or for a "small" fee simply produce a standardised report on "how to improve your SEO" that can basically be read on the net). We've tried local, smaller companies in order to limit our options .... but that didn't go well either. Any suggestions welcomed. Next is where / how to weight our expenditure and / or our SEO time. Should it be 50% gaining external links (be it by what ever means such as social, checking out where competitiors have links and chasing those possibilities etc) and then 50% internal page SEO, blog content creation, internal linking etc? Thanks again.
Link Building | | jasef0 -
How can a site with no content, non SEO optimized or any value rank better?
I understand there are many more variables to rank #1, but this site is currently #1 for one of our top keywords and I really don't understand what they Competior site barely has 200 words on any given page, very few content other than images with no ALT tags, titles, No H1 tags. in other words the website is not SEO optimized. My site has content, product descriptions, images, relevant titles, and definitely more optimized than competitor. My site VS competitor Total pages: 246 (me) vs 49 (them) Page Authority: 34 vs 26 MozRank: 5.3 vs 4.5 MozTrust: 5.7 vs 5.4 Domain Authority: 22 vs 17 External Links: 65 vs 7 Internal Links 152 vs 1 Followed Links 14 vs 5 More C-Blocks 14 vs 4 Total Social Shares: 127 vs 4
Link Building | | Droidman860 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
When leaving guest posts on blogs, are blog profiles such as Disqus relevant for SEO?
In other words, instead of the comment linking back to the money site it is being linked back to a blog profile which contains a link to the money site. Is this still as effective?
Link Building | | msmdz0 -
Content and Relevant Links
Hello, My website started to offer guest blog posting and was wondering if it is a good idea to have an anchor text link to a not relevant website in the author bio. The content the guest blogger gave me is relevant to my website but in the author bio there are a couple of anchor text links that are linking to a completly different industry. Thanks in advance for your help.
Link Building | | Shawn1241 -
Is M2 Newsire a good PR distribution site for SEO?
Hi I am considering using M2 Newswire, a press release distribution services. I am just wondering if anyone knows if M2 Newsire is a good PR distribution site for SEO? I.e. will i get many backinks from using the service? Cheers Mik
Link Building | | increation0 -
Article spinning - is it a spam or legitimate way to build SEO
I am being told by one SEO company that article spinning is the best way to achieve best rank on google. They use software that modifies articles and then submit them into lots of blogs and directories. I am worried that this is not a good long term strategy vs manually writing articles and put them into directiries
Link Building | | bfurman0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0