On-site optimization: Do we need local terms inside subpages?
-
We're optimizing a franchise's website for local SEO, where each franchise location has its own page on the main corporate site. We've identified a lot of keywords which are relevant for each location. But I'm wondering if we need to include the location as part of the keyword we're optimizing for.
For example, picture "best yoga studio" as a keyword that is relevant, and the franchise has locations in San Francisco and San Mateo. Do we need to optimize for "best yoga studio san francisco" on the San Francisco subpage and "best yoga studio san mateo" on the San Mateo subpage? Or do we optimize for "best yoga studio" and is Google smart enough to return the San Francisco page for San Francisco searchers and San Mateo for San Mateo searchers, without our additional on-page optimization?
I should mention that the franchise sub-page is being submitted via Moz Local and will have all the Google business listing, consistent citations, etc.
Thanks in advance,
--eric
-
I think it will be hard to discuss this with a paragraph or two.
I would suggest watching Rand's whiteboard Friday video.
Even-though he is not specifically talking about "how to target local terms on different pages" he makes very good suggestions on how to "optimize" a page to rank for local-terms, which should be your start point.Definitely Google is smart enough, but if you leave this in Google's hands you will be out ranked by other optimized local results.
Best
Yossi -
You need to optimize for keyword+location so your web page (vs business listing) is eligible to rank in ORGANIC search results.
So, for example, if a potential visitor in San Mateo searches for "best yoga studio", Google will be smart enough to conclude your business listing is relevant and it will likely rank, maybe not at the top, but it should rank. If, on the other hand, you've organically optimized for "best yoga studio san mateo", Your web PAGE will be considered relevant and should rank.
If that visitor is in Philadelphia when he or she searches for "best yoga studio", neither your business listing or organic page will show up in search results.
Hope that makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best site structure for us?
Hey guys, I have a somewhat silly question that I probably know the answer to - but would still like to hear your POV's. We're a WP theme making company but we also build other stuff. Context: 1. All demos for themes currently go under domain.com/Theme_A/ The demo is lorem ipsum so is marked noindex nofollow. That being said we get rocking analytics data usually (not sure if it's still valuable for G after the noindex). 2. Currently we need landing pages for themes and we're running them under domain.com/Theme_A/optimized-landing-page-title.php dofollow and indexed ofc. My question is...Would we be better off to include all landing pages under a domain.com/wordpress-themes/ category/tax and then go for the optimized-landing-page-title.php page? Does it make any difference either or? Right now we're not REALLY running them on subdomains (though the structure seems like it), they're just folders. We're thinking that more seo juice would flow through the different pages if we have them all under the same category, rather than basically starting from scratch each time under a new folder. Right? Thanks!!!
On-Page Optimization | | andy.bigbangthemes1 -
Traffic Down - May Need Outside Help
Hi Moz Community - Our website (www.motivators.com) experienced a small traffic drop in mid-March. This was followed by a steady decline in traffic through May, June and July. Please note that a site redesign went live on April 4th. Starting in mid-July, we began implementing aggressive site improvements (mostly based upon site speed), but our traffic is still down. Can anyone recommend a service or company that can look at our site and determine the root cause / more strategies for improvement? Thanks for your suggestions!
On-Page Optimization | | Motivators0 -
Optimal Copy Length
We have a separate page for every product of every bank e.g. http://www.imoney.my/home-loan/citibank The idea is to make it rank for the name of the keyword + the name of the bank. Is the copy long enough for that to happen? We've written one paragraph of unique copy about bank's product information. Shall we write more, or it is enough?
On-Page Optimization | | imoney0 -
Need help regarding On page issue for dating site?
I'm having problem with on page of dating website datetolove.com. If you go to the location link in the website you will see the profile of same persons are showcasing in Country,state & city which will lead to duplication.if i use canonical tag in the country page then I think google will crawl only country page & will leave state & city pages.But I need that google should crawl all the 3 pages without any duplication's.Please help me out with this problem please check the link below.There are many other problems also in this website. http://www.datetolove.com/en/locations
On-Page Optimization | | varun18000 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Site Downtime - Will pages be reindexed?
I recently had site downtime of about 10 days for a site I'm working on which is about 6 months old. There were naturally many page not found errors in webmaster tools as google had tried to crawl the site during the downtime but I've noticed that google has now dropped some of the pages. Are they likely to be reindexed? Google has crawled some of my pages today but as yet the ones that have been dropped from the index haven't reappeared. (the site has been live again for a week). Should they reappear when the pages are next crawled?
On-Page Optimization | | SamCUK0 -
This is a real dumb question about on page optimization
I've been reading the docs for using this site and am puzzled by the on page optimization reports, and the tactics for creating the reports. In no place can i find that you first must use the keywords you have identified to track in the campaign on pages on your web site. Am i missing something? From just reading how to do your campaign, it would appear that you never have to touch your pages with the keywords you want to track, all 500 of them for one page, if that's what you want to do. Not knowing how the application works, it is possible to imagine anything, including not needing to do the obvious steps of writing a well optimized page first. I want to presume that first you optimize your pages with the keywords you want to track, then go ahead and run your campaign. Although this is the obvious thing, I don't see that part of the seo puzzle being mentioned in any of the docs. Where do i hunt for that part of the equation?
On-Page Optimization | | highersourcesites0 -
Internal link structure for large site
I am working on a very large directory site which is undergoing a complete redesign. I am considering the internal link structure from first principles. When a site has over 100,000 pages, how do you ensure that each page is linked to from somewhere so that there are no orphans? Trying to get my head around the structure makes my brain hurt. Any tips?
On-Page Optimization | | mascotmike0