Gap in Google PPC Ads & Organic search results - New test by Google?
-
Hi All,
Just noticed an unusual gap in PPC ads and organic search results in google NZ. while searched the same term in Google AU, it wasn't the same.
Did anyone here see something similar? Is this a new test by Google to get more clicks on PPC ads and pushing down organic results?
Looking forward to hear from the community.
Cheers,
Rattan
-
Thanks Peter for your response.
-
Honestly no idea at all. We're starting to process some true CTR (clickstream) data at Moz, but it's tough, and nearly impossible for something that's in testing.
-
Thanks Peter for confirming about the test. What do you think about its effect on organic CTR if they increase the gap?
Yes, we have also noticed new ad markers colors too.
Regards,
Rattan
-
I've seen some reports in the past couple weeks of similar tests here in the US, but it only seems to be testing for now. Google is also testing new link colors, new "Ad" marker colors and a wider left column in the past two weeks, so they must really be running out of things to do
-
Hi Alick,
Yes, I am aware of this change about 4 Ads. I am concerned about further gap in Ads which is pushing organic search results down. Not sure, how this will effect CTR to 1st position organic results.
After 4 ads on top, CTR to top position organic results have already dropped across most of our accounts.
Cheers,
Rattan
-
Thanks Clayton! Yes, let me know if you see anything like this in your search results.
-
Rattan is flagging the "gap" between the top 4 Ads. ie so pushing organic further down the page. It is an interesting observation it may be call out / extension related etc.. not sure.
-
Hi,
from 19th Feb 16 Google to stop showing ads on right side of desktop search results worldwide. Public statements from Google are suggesting that 4-ad blocks are only occurring on highly commercial searches, but I'm also seeing exception.
Hope this helps.
https://moz.com/blog/four-ads-on-top-the-wait-is-over
Thanks
-
Interesting - no I have not noticed anything but will keep an eye out for it.
I think it is a given google will push organic ads down the page. we might have 5 tops Ads soon, given how they are trading..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How should I update the grouping of keywords in a google ads account
hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs. My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way. for example I have these keywords in separate campaigns as exact match and phrase match
Paid Search Marketing | | salliWW
rubbish removal
rubbish removal near me
rubbish removal Washington But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal. Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..0 -
Approximate costs of keywords in Google AdWords
Just wondering if anyone has any suggestions about how to go about getting some approximate costs for keywords through Google Adwords to assist my SEO efforts. I don't want to open an AdWords account, just looking for costs. If the pricing is too high then the opened account was a waste of time. So if anyone has any resources to find out this information, that would be great! Thanks in advance!
Paid Search Marketing | | MainstreamMktg0 -
Can Google shopping listings affect SEO rankings?
Hello everyone. Here is my question: Until 4 weeks ago we used to have just around 2,000 product/pages on Google shopping of our product pages, then we added over 40,000 more items/pages to it, and our Google natural search rankings dropped on most of our long-tail keywords pointing to the same product pages. Do you think that's just coincidence or could the number of products/pages on Google shopping affect natural search results?
Paid Search Marketing | | fablau0 -
Googleweblight Traffic in Google Analytics
Google analytics showing Googleweblight traffic is paid traffic or organic traffic or anything else? If any post related to this query, kindly send that URL.
Paid Search Marketing | | vivekrathore0 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Search Term in Contact Email
Can anybody help me with this? Our enquiries come through by email with certain details added by the potential customer e.g name, email address, phone number etc. I would also like to have the search term that triggered the conversion to appear in the email we receive. I've seen this done before. Can anybody tell me hoe this is done? Thanks
Paid Search Marketing | | RobSchofield0 -
How much does Google adwords cost increase year to year?
I am trying to find about how much the cost of Pay-Per-Click increases year to year? If anyone can point me to some data/study that speaks to this I would appreciate it very much.
Paid Search Marketing | | JerrodDavid0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0