Is it OK to shorten your brand name in your title tags
-
If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?
-
Hi Ali,
Well i think that the answer to this question is really simple...
User.. User.. User... Do you think that putting the brand name at the end of each title will add a value?
Or will it increase CTR?
Does your brand that much well-known and popular that you believe that if you add it to the title your CTR will sky-rocket?If you can answer yes to one of these questions, i think you should do it.. otherwise i am not sure
In terms of SEO, you will gain absolutely nothing (well but if it increases your CTR.. you might get more rank boost from google)P.S.: google is running a test to increase the serp area from 500px to 600px.
which roughly translates into 70char increase from 55.. -
Hola AliMac!
Personally, I am all about adding your brand to the end of your title tag if your brand is not already associated with your product/services. However, if you are already ranking well for your brand i.e. You show up first for branded searches like Pepsi .com showing up when Pepsi Cola is searched, then I don't think it's necessary to have your brand in all of the titles on each page. Just include it in your about page or something to that effect.
With regards to abbreviating your business's name, Unless your business is commonly referred to as the abbreviated version of your name, I wouldn't include it in the Title. Also, if you have a long business name, I think it's more enticing to write a compelling title that includes keywords than it is to include your brand name.
How does this affect SEO? It really doesn't. There is no bias for branded titles. See this blog post by Rand on Search Engine Land.
I hope this helps!
B/R
Will
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating url name of a key page
One of my key pages has a url name that is completely non descriptive ('About') with no keywords in it that match the important content on that page. Should I create a new page with a proper url name and move the contents there (lose the authority of the current page), or create the url name only and redirect to the existing About page?
On-Page Optimization | | ppopov0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Dash or vertical bar in titles?
Hello. Should I use a dash or a vertical line in title tags? Thank you!
On-Page Optimization | | nyc-seo0 -
I am optimizing title tags and was wondering if it makes a difference if I use "commas" in between keywords that are synonyms or should I use "and" instead?
For example: "pants, trousers at pants.com" or "pants and trousers at pants.com".
On-Page Optimization | | EcomLkwd0 -
Are meta tags useless?
I thought they were, but I don't work for a full-fledged SEO agency. I'm a copywriter at a marketing firm so my SEO efforts are generally limited to inserting keywords into on-page content, page titles, and URLs. However, one of our clients works with an SEO agency. Whenever we add a new page to the client's website, they ask the SEO agency for keyword recommendations, which are then passed along to us to implement. The recommendations always include meta tags, so I guess I was wrong about them being useless? Can anyone tell me the purpose of meta tags? Thanks!
On-Page Optimization | | matt-145670 -
Rel canonical tag question
Im trying to to fix my duplicate content problem with my catagory pages in my shopping cart. I have read about adding a rel canonical tag to the page so it links back to the main catagory page. So if I add a rel canonical tag to the main catagory page it will show up on every other page for that catagory like page 1 page 2 and so on and it will have the tag linking back to the main cat. That should fix it it right? Now that being said I cant seem to add the tag invetween the head tags. I can add it to the body where I can add content. Will the rel canonical tag work outside the head tags? Any other ideas on this fix? I contacted my people that host the cart to see if they have any features to help this will see what they say.
On-Page Optimization | | Dataken0 -
2 Titles
The analysis said that I have two titles on our main page. www.msperformanceonline.com the 1st is "Camaro Accessories, Camaro Parts, MS Performance" and the second is ( and""). I have looked and can't find out where it is!?! I been looking for hours through the code. Is there anything else I can use to find it? I Anyone's help will be appreciated.
On-Page Optimization | | msperformance0 -
Tags to index or to no index that is the Question
Sorry for the silly Shakespearean introduction but what are peoples opinions on leaving tag clouds to be indexed or no indexable by the search engines. I tend to leave them non indexable at the moment. I use wordpress for blogging as do most others.
On-Page Optimization | | onlinemediadirect0