Is there way to have several AdWords Ad for the same keyphrase?
-
Hi guys.
Can I have 2-3-4 ads come up for the same keyphrase? The situation is:
I'm bidding for client's company name, there is no other competition (nobody else bids for client's company name), I'm bidding only for exact match and phrase match.
Is there way to have, let's say 4 ads come up when somebody searches for exact matched company name?
P.S. I know it's weird question, all this is done under reputation management for this company, I'm trying to occupy as much space at the top of the 1st SERPs, so people don't see ROR article in organic position #4. If you have other suggestions - please feel free to put it here. (SEO is being done, not-index pages are being optimized to try to come up as several organic results, backlink building is in process, Social media profiles are being optimized as well). I'm just trying to have some temporary "fix".
-
Thanks, man!
-
I think you might have to be a bit patient and let the system get a bit of data in. If you are using exact match and are mirroring that in the ad texts then you should be good and might just need to wait a bit. You could try putting in a couple of ad variations tweaking bits of text, especially the headline, but really on exact match there is not much variation that you probably haven't already covered!
-
It's ad relevance part. The overall QS is 6/10. There are no clicks yet. As for ad groups and keywords - I only target one phrase - exact match for company name, therefore there is no really way to regroup keyphrases
Any thoughts?
-
Hi Dimitrii,
$10 is more then enough!!
For the ad relevancy, which part of the ad is it flagging? The expected click through rate will be low until you start getting the click throughs, but if it is flagging either the ad relevance or the landing page experience then this is something you should investigate.
If it is ad relevance then you might need to split your keywords into more tightly focused ad groups and make the ads very specific for each variation/ad group. This depends a lot on how people search for the specific brand and if there is any volume for the variations or not. You might also run into problems if the brand is similar to another brand name or product. In this case again you need to be very focused on the wording of the ads and try to remove potentially unrelated searches for the other brand through negative keywords.
If landing page experience is the problem then look initially into the basics (make sure title / headers etc properly express the brand name, the page loads quickly etc).
For branded ads I usually would expect to have a minimum 6 or 7/10 quality score pretty much right away and after the click throughs pick up you should usually be 9 or 10/10. If you are at 5 or lower after a few days of actually getting some clicks you should definitely look into why that is. Check this article for a good rundown of ways to improve quality score if it is an issue.
-
Here is another problem I have - ad relevancy. It says it's below average, which is bad. How can I increase it? I thought since it's branded campaign, it should be a problem.
-
I'm bidding $10/click, which is (I think) is ridiculously high, no?
Auto bid by AdWords was $0.80.
-
Yeah new campaigns along with brands with relatively little awareness can be difficult in the beginning, thats why bidding high is important to make sure you are appearing on all relevant branded searches and ensuring your click through rate picks up as quickly as possible. It can still take some time though depending on search volume.
You could consider some moves that might encourage more brand awareness and through that potential branded search queries (newsletter, facebook campaigns etc). Good luck!
-
The whole reason I'm doing it is for pushing ROR down - please read P.S. part of my original message.
They do have various social media profiles, branch websites and other directories ranking for their name, but they all rank below ROR - that's the issue.
-
Checked the basics - all good as far as I understand.
It is new campaign, running for less than a week.
Now, there is a problem with CTR - the amount of impressions is very low, and there are no clicks so far, so CTR is 0%.
I will do some optimizations for sitelink descriptions.
Thanks for your help
-
Hi Dmitri,
This is not possible, only one ad could show from one domain as per Google adwords policy. As you mentioned that no body is bidding on your brand name then what is the use of showing 4 ads? I also assume than in organic also you are the on top.
If you want to occupy all the position for your brand name . create profile on social media sites like fb, twitter, linkedin etc to appear on all positions.
Thanks
-
Hi,
First of all check the basics here to make sure that nothing obvious is wrong.
If it is a new campaign then the system often seems to wait to get some quality indicators that your keywords and ads are highly relevant and deserve to have full expanded sitelink extensions.
I would try using the brand name again (where relevant and normal sounding) in some of the sitelink titles and/or descriptions, link to relevant secondary pages about the company and bid high on the keywords. Since it is a branded query you should have a mid to high quality score already and once the campaign is running a little while you should have a high click through rate also - this combination should be enough to ensure maximum quality score and you descriptions should be shown.
If it is a new site or a brand with little branded traffic this process can take longer to complete (which is why you bid high in the beginning to make sure your ads show - once adwords sees brand relevancy the cpc should drop).
-
Thanks for reply!
Yeah, I thought it would be "illegal"
Now, about sitelink extensions. I have created them and they are showing, however, descriptions for those sitelinks are not showing. Any idea why that can be happening?
-
Hi Dimitrii,
The only way to do this is to run multiple adwords accounts and it is against google policy and can result in all your accounts getting suspended (see the 'gaming the network' sections here). Not something to risk!
That being said, make sure you use all available extensions on your single ad to fill up as much screen space as possible.
Especially make sure your sitelink extensions are completely filled out with title plus two rows of description each.If your branded campaign is showing the ad plus four full sitelink extensions and your organic results are showing expanded sitelinks also then on most laptop and non tv sized computer screens the fourth organic result is going to be below the fold.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to access bing adwords?
Hi Guys, One of my friend using bing adwords, he want to give me user access for that account for that i have create one microsoft outlook mail like abcd@outlook.com, now he has given access to me but confuse how to access the account? Is this a url - http://advertise.bingads.microsoft.com/en-us/sign-up ? Thanks! Dev
Paid Search Marketing | | devdan0 -
How to manage AdWords accounts for two business units
Hello! I need some insight with a problem I'm struggling with. First, some background... Our company has two business units: (1) our dental practice and (2) our insurance business. In 2013, we started using AdWords to promote our insurance business. In 2013, we also used an agency to manage our SEM efforts for the dental practice. In 2014, we plan to bring our dental practice SEM campaign in-house and manage both AdWords account internally. That leads to my question... Is it possible with the one AdWords login that we've used for our insurance business to add a second, completely separate account? And by completely separate, I mean separate reporting, separate Campaigns tab, etc. If it's not possible, whats a guy to do? Set up a completely separate AdWords account with a different email address and login? Any insights from those who have managed a similar situation would be appreciated. Thanks in advance!
Paid Search Marketing | | SmileMoreSEO
Erik0 -
I want to try some Google PPC ads on other sites but don't know what i'm doing.
We have seen a massive drop in traffic this year and i am contemplation using banner ads to try to increase sales and also to help with marketing. the problem is i know nothing about doing this. I have used it in the past but to limited success and i was just stabbing in the dark. I have a few questions. Am i better to target keywords related to the product or to the people who may buy my products? Is it better for direct sales or brand awareness? What kind of ROI can i expect if i get it working well? Is it better to pay for the big keywords or pic all the low hanging fruit? Does it work? Should i employ an expert, are they worth it? Any insights into the world of PPc would be a massive help.
Paid Search Marketing | | mark_baird1 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Variations of keywords in Google Adwords
Hello. Is it worth running ads for both of the following keywords in Google Adwords (phrase match for both)? 1. "keyword one" 2. "keyword one nyc" If I don't run the second keyword, my ad will still be triggered by a search for "keyword one nyc." So is there a benefit to running both? By the way, the Google Adwords campaign is limited in geography to the NYC metropolitan area. Thank you!
Paid Search Marketing | | nyc-seo0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0