Why are accuracy scores in the dashboard different than in the individual listing?
-
How come when I search for my location in the Moz Local dashboard, it shows me the Score and the Accuracy, but then when I click into the individual location and the accuracy score is much lower? Which one is the source of truth, and is the best to report to clients? I don't want to report on inflated numbers.
-
Hi there! Kristina from Moz's Help Team here.
I can completely understand where your confusion comes from around these different figures you're seeing! Hopefully I can help explain the discrepancies here.
The score within your listing report is representative of what our system observes at this exact moment. So, it is a snapshot in time of how your listing distribution looks. This means that if, for example, one of our partners had an API outage at the time which caused them to be unable to report your listing's status to us, then that listing would appear as blank within your listing report and be reflected as such in the snapshot score.
However, issues like the one that I described above are completely temporary and do not impact your actual listings on those sites. So, we also include a "golden" score on your dashboard which is calculated with the best status we've observed from each aggregator over a longer timeframe. This score is intended to give you a more normalized impression of your listing score which is not impacted by unimportant volatilities.
I would say that both are useful in their own context, but you're absolutely right that it's not especially clear. As usual, you can always contact our team with any questions about the tools by emailing help@moz.com, but please do let me know if I can help further.
Thanks so much!
-Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Sync Hot Frog with Moz Listing score
Hi, I have a Client who owns two restaurant locations. And have been updating and verifying their listings while using Moz's Listing Scores to validate improvements. 1st Locations' Moz listing score can be found here: https://goo.gl/h17VZj 2nd Locations' score can be found here: https://goo.gl/ZnQMpi Both have Hot Frog Listings 1st Locations Hot Frog Account: https://www.hotfrog.com/business/nv/henderson/me-gusta-tacos_43095742 2nd Hot Frog Account https://www.hotfrog.com/business/nv/las-vegas/me-gusta-tacos One thing is that although I have created a Hot Frog account for the 1st location, the Hot Frog account does not propagate with Moz's Listing analysis. On the other hand, the Second Location's Moz Listing shows that there is indeed a Hot Frog Account Not sure why one shows up, while the other does not. ZaULBWm d8aPpbG
Moz Local | | Sociable_Bistro1 -
Correct GMB page is not being pulled to validate in Moz Dashboard
Hi, I have a client who will be purchasing a Moz Local package. They have 1 main location and 11 off-site locations throughout the city. I am trying to validate the last location through the dashboard but the correct Google My Business page is not being pulled. I went to the backend of the Google My Business page and there is a banner saying, "Your business is verified. Listings may be reviewed for quality and can take up to 3 days to be published." This banner has been present for almost 3 weeks now. The Google Business pages were bulk verified and only this one page is pending review. Does anyone have insights as to why the page is still pending review? If the page is verified, why is it not being pulled to Moz Dashboard?
Moz Local | | FSCInteractiveLLC0 -
Updating Local Listings that Moz Local Won't Update completely?
I use Moz local and have for over a year, so my profiles should all be spot on by now. How can you update some inconsistent info that Moz does't provide or is not updating. I have tried to go in and claim some of the listings that the information isn't filled in properly or the ones that don't have the categories filled out that I know Moz Local won't do, but it is saying it is managed by Moz and won't let me claim it. What can I do.
Moz Local | | photoseo10 -
Is there a way to transfer ownership of a Moz Local Listing to another account?
I have a past client who is interested in taking over the management of their own Moz Local account. I've looked through the resource material, but have not found any information on if it is possible to transfer ownership. Has anyone else had experience with this or know a solution? Thanks!
Moz Local | | IlluminousGwen0 -
Moz Local "Listing Reach" plummet
Hello, I use Moz Local for our company's 12 locations. On August 15 we had a "Listing Reach" of 315. Today I noticed we're down to 29. How does one verify what the problem is with Moz Local? Thanks in advance,
Moz Local | | SmileMoreSEO
Erik0 -
Can I add all three branch locations of a small credit union to one Moz local listing, and if not, is it worth it to pay for three different local listings with MOZ?
Adding Moz local listing for a small credit union with only three branches. I am doing this to update their information across the web, but do not want to have to create three separate spread sheets and / or pay for three separate listings. Is there a way to add all three branches to one listing? If not, is it worth the expense and does it help or hurt if you add three separate listings with the same name and phone number but three different addresses. We also do not want to set up more than one Facebook, Twitter, YouTube, etc, accounts.
Moz Local | | Ad2Mollie0 -
What should I do to remove duplicate listings on my moz campaign?
I can see some duplicate listings showing up in my campaign. What can I possibly do if I cant access those profiles that its showing up.
Moz Local | | chat0000 -
Moz Local and Google+ Listing Issue
Hey Guys, I wonder if anyone can help me. I have already contacted the moz support team but they were no help. I am extremely disappointed with their service so far. Now to verify the listing on Moz Local, they say that you either fix the Google Listing or correct the CSV so it matches the Google listing. - I corrected the CSV to match the Google listing. Since the FAQ states that you can updated the listing at anytime by uploading an we CSV file, I did not see a problem with this. However, After contacting support they told me that the FAQ was incorrect and that you can't just update the CSV, you actually have to also manually update the Google listing. My Google local listing has the wrong information listed. We do not have control of this listing I have been trying to claim it, I have also already contacted Google Local help but it's a lost cause so far. So I am asking, How are you guys claiming your Google listings when the listings are already claimed. Also I have already been submitting changes to Google Map Maker but change keep getting denied. Any help is appreciated.
Moz Local | | qlkasdjfw0