Why are accuracy scores in the dashboard different than in the individual listing?
-
How come when I search for my location in the Moz Local dashboard, it shows me the Score and the Accuracy, but then when I click into the individual location and the accuracy score is much lower? Which one is the source of truth, and is the best to report to clients? I don't want to report on inflated numbers.
-
Hi there! Kristina from Moz's Help Team here.
I can completely understand where your confusion comes from around these different figures you're seeing! Hopefully I can help explain the discrepancies here.
The score within your listing report is representative of what our system observes at this exact moment. So, it is a snapshot in time of how your listing distribution looks. This means that if, for example, one of our partners had an API outage at the time which caused them to be unable to report your listing's status to us, then that listing would appear as blank within your listing report and be reflected as such in the snapshot score.
However, issues like the one that I described above are completely temporary and do not impact your actual listings on those sites. So, we also include a "golden" score on your dashboard which is calculated with the best status we've observed from each aggregator over a longer timeframe. This score is intended to give you a more normalized impression of your listing score which is not impacted by unimportant volatilities.
I would say that both are useful in their own context, but you're absolutely right that it's not especially clear. As usual, you can always contact our team with any questions about the tools by emailing help@moz.com, but please do let me know if I can help further.
Thanks so much!
-Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook page not appearing in the Moz Local listing report
Hello, We recently set-up a Moz local account and have submitted our data about the business to it. However for some reason our Facebook page is not showing up in the listing report. The Facebook page is active and has all the NAP details but in the listing report, it only gives the option of creating a listing. Is there any way I can link our Facebook page in the listing report.
Moz Local | | greenguy11 -
Just signed up for Moz Local. Filled in all of the information. My score dropped a bunch of points and my Facebook as -100% now...WTF? PLEASE HELP!
Just signed up for Moz Local. Filled in all of the information. My score dropped a bunch of points and my Facebook as -100% now...WTF? PLEASE HELP! I thought this was supposed to fix the issues that were wrong, not wreck what was right! suPcFQE
Moz Local | | detroitdeluxe0 -
How do I resurrect a listing we had decided NOT to renew, but now we want to?
How do I resurrect a listing we had decided NOT to renew, but now we want to? in Moz Local
Moz Local | | LocalFresh0 -
Local Listing is Paused
One of my local listings is paused and I don't know how to activate it. It says "Listing not found on Google or Facebook" but I have it linked. What do I do now?
Moz Local | | KevnJr0 -
Does purchasing a Moz Local listing allow you to report old incorrect addresses?
I know this is pretty basic, but I've had trouble finding a way to report old, incorrect addresses. It almost seems like they want you to purchase a second listing to claim that one. Any help would be much appreciated. Thanks, Tom
Moz Local | | TomBristol0 -
On Moz Local, localeze says "this listing is already managed by someone else"
Hey Mozzers, For my Moz local listings, there is a yellow exclamation mark on localeze and it says "this listing is already managed by someone else". My company previously had a listing with localeze, but we closed it early this year. How can I remove localeze's control of our account? How can I make sure Localeze is feeding all the appropriate sites with the correct information? thanks, Evan Jerkunica
Moz Local | | iStorage_NSA0 -
Creating Listings For Doctors and Dentist aside from the Business Name
What is the best way to create listings for Doctors/Dentist and keep them from showing as duplicates. Should they just have there name without the company name in the title but yet the address and same phone or no separate listing at all. I have noticed in Moz Local that these show as duplicates when listed in this format. Thanks Scott
Moz Local | | scott3150 -
Localeze Listing Managed By Someone Else?
According to Localeze, we don't have a listing for our Tampa office. However, according to Moz Local, it is managed by someone else. What does that mean? Is Moz Local telling me that their services can't manage Localese and I need to do that listing myself or that someone else has control of our listing and I need to figure out how to get it from them? Or, does it mean something else entirely? Thanks, Ruben
Moz Local | | KempRugeLawGroup0