Intermediate Adwords Course

[Gavo]

I've got a decent understanding of Adwords however want to now take it to another level.

Is there a course anyone can recommend that enables me to understand Adwords thoroughly to an expert level? I would classify myself as an intermediate at this point with a good foundational understanding, but far short of comprehensive. I'm looking for a video course and allow me to understanding everything to a deep level and how to execute strategies that can be effective.

[Caro-O]

I agree with the Jon Loomer suggestion.

Also take a look at Mari Smith: https://www.facebook.com/marismith

[phubui]

Hi Gavo,

Jon Loomer is an excellent resource to learn more about Facebook ads. You check out his site here:

http://www.jonloomer.com/

Coincidentally, he's starting up a free webinar series that may be helpful for you. He has beginner, intermediate, and advanced webinars. Details here:

http://www.jonloomer.com/2016/05/19/content-beginner-intermediate-advanced-facebook-advertisers/

I've signed up myself!

Phu

[EGOL]

I have not used Facebook ads yet.  Only Adwords.

[Gavo]

Thanks EGOL! I'm going to purchase his book and give it a read.

Can I ask you the same question but for Facebook advertising? I'm looking to also improve my knowledge of Facebook Advertising. At this point, I have a solid grasp of the basics, but want to have a comprehensive understanding of the deeper and more complicated areas to run an effective Facebook strategy, particularly when it comes to advertising.

[EGOL]

I have studied Adwords a lot and the best that I have found is Brad Geddes.  He is the author of Advanced Google Adwords and a Google Adwords Certified Trainer.  He runs a few training sessions per year.   I've read his book twice and attended his seminars twice.   Why twice?   It took twice for me to really understand the math.

If you want to really know adwords the approach has to be mathematical, doing calculations with your profit margins, bid levels, conversion rates, etc.  If you are not doing these calculations you can be losing your shirt and not knowing it.   So his approach is mathematical, using spreadsheets.   A lot of people attend, thinking this will be a sip coffee and fart seminar and don't realize that they will have to do math and think really hard.  Just warning anyone who is attending for the coffee and donuts

Overall, the course is excellent and he is a great teacher, willing to answer every single question, and makes himself available during breaks, lunch and at the end of the course.   I did the two day course and every minute was worth it.