Meta Descriptions - Google ignores what we have
-
Hi
I still write meta descriptions to help with CTR. I am currently looking at a page where the CTR needs improving.
I check the meta on Google SERPs & it isn't pulling through the meta description we have - but other info on the page.
This isn't ideal - why does this happen? Will Google just make the decision and are descriptions not worth writing?
-
Amazing thanks
-
Hi Becky,
Of course it's worth writing a good meta description. Google takes what thinks it's important in the search of any term.
In my case I've a web appearing with different description when it's searched by different query.
My advise: create a meta description that is the most accurate possible with the page and the query your targeting.
Hope it helps.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How serious is Google about internal linking report? Considers the links from sub-directories too?
Hi community members, It's been clearly said by Google to interlink the important pages across the website and they give top interlinked pages in "Links report". They do consider the links from the sub-directories like example.com/blog, etc. to sum up the internal linking . But we do employ multiple sub directories and link to various pages which may not be that important to rank, example "terms of use" page at footer section. So, obviously these non-important pages might be over linked as per the search console "internal links report". Will this make Google to consider the highest linked pages as most important and they try to give ranking importance to them? How about links from sub directories? Please clarify and share your opinions.
Algorithm Updates | | vtmoz0 -
Site:www Issue - Homepage of the website is not showing in Google
Hello everyone, When I have manually search site:www.blinds4uk.co.uk in google.co.uk to know about webpages status, home page of the website is not showing in google search engine result pages. Please let me know, what is the reason behind this? because website crawling and indexing is good. Many Thanks.
Algorithm Updates | | Kuldeep-Sharma0 -
Satisfaction survey on Google search results
Anybody else noticing Google satisfaction surveys on long-tail results? I'm only seeing it when there are no ads... 6071fb3341.png
Algorithm Updates | | Propecta1 -
How could Google define "low quality experience merchants"?
Matt Cutts mentioned at SXSW that Google wants to take into consideration the quality of the experience ecommerce merchants provide and work this into how they rank in SERPs. Here's what he said if you missed it: "We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.” My question; how exactly could Google decide if a merchant provides a low and high quality experience? I would image it would be very easy for Google to decide this with merchants in their Trusted Store program. I wonder what other data sets Google could realistically rely upon to make such a judgment. Any ideas or thoughts are appreciated.
Algorithm Updates | | BrianSaxon0 -
Does google index non-public pages ie. members logged in page
hi, I was trying to locate resources on the topics regarding how much the google bot indexes in order to qualify a 'good' site on their engine. For example, our site has many pages that are associated with logged in users and not available to the public until they acquire a login username and password. Although those pages show up in google analytics, they should not be made public in the google index which is what happens. In light of Google trying to qualify a site according to how 'engaged' a user is on the site, I would feel that the activities on those member pages are very important. Can anyone offer suggestions on how Google treats those pages since we are planning to do further SEO optimization of those pages. Thanks
Algorithm Updates | | jumpdates0 -
Google Places Rank Replacement
Hi Guys We have recentley done work for a client where they ended up position 1 for their chosen keyword, which was great. Since then there rank has changed and they are now first in google places rank but not on organic search at all, where as before they were on both? Any suggestions on why this may have happened? Not to sure at why google would have replaced the organic rank with the places rank? Cheers Chris
Algorithm Updates | | MiracleCreative0 -
Google UK search volumes
If a user searches using Google.com but is based in the UK, is it classed as a Google UK search or a Google US search in terms of monthly search volumes? Most of my clients are targeting UK consumers and often rank well on Google UK but outside the top fifty for Google US. I have mentioned that that is fine unless a client happens to use google.com. Am I talking rubbish?
Algorithm Updates | | Switch_Digital0 -
Rankings in Bing/Yahoo lower than in Google
Other than a few keywords, my rankings are consistently lower in MSN/Bing/Yahoo than in Google. Any ideas or suggestions as to why?
Algorithm Updates | | NueMD0