Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog.site.com vs site.com/blog
-
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic.
Not sure if this matters, but some site info:
- our site is a sharing economy tool for renting your stuff
- we are running the blog on Wordpress
- blog traffic is about 5% of total traffic
-
Hi,
This is a pretty big debate in the world of SEO. Here is a thread that should have all the information you are looking for. https://moz.com/community/q/the-great-subdomain-vs-subfolder-debate-what-is-the-best-answer
In my opinion, if you run an E-Commerce site or a site that is hard to build links to, I would stay away from a subdomain.
For example, product pages on E-Commerce sites are especially difficult to build links to. If you look at the product page link profile on sites like Amazon, you will find almost no links pointing to those pages. The reason they usually rank #1 in the SERPs is because of their DA. This is where blogs come into play. If you have a sound content marketing strategy that is bringing in links to your blog posts, these posts will pass link juice to your root domain and improve your overall rankings.
If you are using site.com/blog rather than blog.site.com it might help your SEO by passing more link juice and improving your root domain, but it certainly won't hurt it. There is a possibility it might help if you switch, so I would opt for that.
Hope that helps!
-
Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.
Hope this helps some.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Blog post generating irrelevant traffic. What should I do with it?
I have a blog post that has been generating more than 75% of my website's traffic month over month.-averaging about 1000 views a month. Awesome that so many people are finding and benefiting from this post, however it is really skewing my traffic. I have an 87% bounce rate, and I'm only ranking in terms related to this post as opposed to industry related terms. I'm not sure what to do with this blog post. I want to be able to better evaluate my website's performance and be sure I'm targeting the right audience in order to gain more leads. Would a 'noindex' or 'nofollow' be appropriate here? Thanks!
Content Development | | Ali_DeLeg0 -
Breaking a Big Website into Multiple Unrelated Sites
I have a big cluttered website that I want to simplify. There is content for patients, researchers, therapists who are looking for grants, etc.. Would it be a bad ideas to turn these into 3 or more, completely different sites with each focused on their specific demographic? Or should I just figure out how to organize the one site better? Thanks for your help!!!
Content Development | | bosleypalmer0 -
My keywords have low search volume - is it still worth starting a blog?
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
Content Development | | Trevorneo1 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1 -
Index.html vs. default.html
Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?
Content Development | | bhsiao0
