Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How search engines look at collapse content in mobile while on desktop it open by default?
-
Hello everyone!
To have a mobile friendly UX we chose to collapse some of the page content.
On the desktop it is in open mode by default and user can see the whole content.
Does the search engines see the content even if it's collapse? is the collapse mode on the mobile only can hurt us with SERP ranking? -
Thanks Bridget. I think the question eventually is this:
If there is a mobile page with hidden content (e.g., collapsed) - and assuming it's hidden in a way that is viewable to Google crawler - does that content get lower importance in ranking even though it is not hidden in desktop?
Example:
- Desktop version of the page has "Keyword1" visibly displayed.
- Mobile version of same page has "Keyword1" hidden in a collapsed view.
Will the mobile version be better ranked for "Keyword1" if it will not be hidden? Even though it's not hidden in the desktop version?
If it's hidden in both versions then my assumption is that the answer is yes based on this statement from Google's John Mueller (November 2014):
"From our point of view, it's always a tricky problem when we send a user to a page where we know this content is actually hidden. Because the user will see perhaps the content in the snippet, they'll click through the page, and say, well, I don't see where this information is on this page. I feel kind of almost misled to click on this to actually get in there." https://www.seroundtable.com/google-hidden-tab-content-seo-19489.htmlBut I'm not sure if that's still true when it's hidden only for mobile.
Appreciate everyone's thoughts on this.
-
I have to disagree with the above.
Google absolutely can view mobile content, in fact they have a separate crawler that spoofs a mobile user agent in order to crawl mobile content. They may not have a separate mobile index of that content, but that has nothing to do with whether they view, crawl, and index mobile pages. We know that they do, in fact, given that whether a page is mobile-friendly is a rankings factor for mobile search results.
To answer your question - having the content collapsed shouldn't be a problem as long as the content is viewable with Javascript and CSS disabled. If Javascript is required to expand the collapsed content, the mobile crawler may not be able to see this content. You may want to test the page(s) with the Mobile-friendly Testing Tool and also try a Fetch and Render (for Smartphone) of the mobile page, to see how Google sees the page(s).
-
This is spot-on correct.
-
Currently, Google only looks at the desktop version of the page for it's index so collapsing for mobile would have no effect on rankings.
In general, Google says that hidden/collapsible content is given less weight than visible since its not considered as important for users to see.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does content in collapsible menus negatively affect SEO or featured snippets?
We want to confirm whether content in collapsible menus negatively affects SEO and/or featured snippets on Google. We're hoping to add a menu to answer some frequently asked questions and attract featured snippets, while also creating a positive user experience/not clogging up the page. Here is an example of the style of menu we're using now, the troubleshooting menu: http://www.lynden.com/help/index.html Appreciate your help!
Intermediate & Advanced SEO | | RyanD.1 -
Same content, different languages. Duplicate content issue? | international SEO
Hi, If the "content" is the same, but is written in different languages, will Google see the articles as duplicate content?
Intermediate & Advanced SEO | | chalet
If google won't see it as duplicate content. What is the profit of implementing the alternate lang tag?Kind regards,Jeroen0 -
Category Pages & Content
Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
What if page exists for desktop but not mobile?
I have a domain (no subdomains) that serves up different dynamic content for mobile/desktop pages--each having the exact same page url, kind of a semi responsive design, and will be using "Vary: User-Agent" to give Google a heads up on this setup. However, some of the pages are only valid for mobile or only valid for desktop. In the case of when a page is valid only for mobile (call it mysite.com/mobile-page-only ), Google Webmaster Tools is giving me a soft 404 error under Desktop, saying that the page does not exist, Apparently it is doing that because my program is actually redirecting the user/crawler to the home page. It appears from the info about soft 404 errors that Google is saying since it "doesn't exist" I should give the user a 404 page--which I can make it customized and give the user an option to go to the home page, or choose links from a menu, etc.. My concern is that if I tell the desktop bot that mysite.com/mobile-page-only basically is a 404 error (ie doesn't exist), that it could mess up the mobile bot indexing for that page--since it definitely DOES exist for mobile users.. Does anyone here know for sure that Google will index a page for mobile that is a 404 not found for desktop and vice versa? Obviously it is important to not remove something from an index in which it belongs, so whether Google is careful to differential the two is a very important issue. Has anybody here dealt with this or seen anything from Google that addresses it? Might one be better off leaving it as a soft 404 error? EDIT: also, what about Bing and Yahoo? Can we assume they will handle it the same way? EDIT: closely related question--in a case like mine does Google need a separate sitemap for the valid mobile pages and valid desktop pages even though most links will be in both? I can't tell from reading several q&a on this. Thanks, Ted
Intermediate & Advanced SEO | | friendoffood0 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Search Engine Pingler
Hello everyone, it's me again 😉 I've just got a Pro membership on SeoMoz and I am full of questions. A few days ago I found very interesting tool called: Search Engine Pingler And description of it was like this: Your website or your page was published a long time, but you can not find it on google. Because google has not index your site. Tool Search engine pingler will assist for you. It will ping the URL of your Page up more than 80 servers of google and other search engines. Inform to the search engine come to index your site. So my question is that tool really helps to increase the indexation of the link by search engine like Google, if not, please explain what is a real purpose of it. Thank you to future guru who can give a right answer 🙂
Intermediate & Advanced SEO | | smokin_ace0 -
Collapsible FAQ guides
Hi I am getting conflicting advice about using collapsible / Expanding content within a site I am working on and it effecting Google rankings, just wondered what the general consensus is. http://www.sethalling.com/plugins/wp-faqs-pro/ Mike
Intermediate & Advanced SEO | | TomBarker820 -
Do search engines understand special/foreign characters?
We carry a few brands that have special foreign characters, e.g., Kühl, Lolë, but do search engines recognize special unicode characters? Obviously we would want to spend more energy optimizing keywords that potential customers can type with a keyboard, but is it worthwhile to throw in some encoded keywords and anchor text for people that copy-paste these words into a search? Do search engines typically equate special characters to their closest English equivalent, or are "Kuhl", "Kühl" and "Kühl" three entirely different terms?
Intermediate & Advanced SEO | | TahoeMountain400