SEO impact when micro site are hosted on third party url

[kjerstibakke]

Have a look at this url
http://www.bekkevold-as.no/.
On the front page they are providing links to a website created by one of their suppliers. (Three cirkle icons in the middle of the page).
The links make the customers leave the site and open on a different domain, even the branding of the page is for Bekkevold Elektro (see log top right)
The question from me:

• How will this impact the SEO for Bekkevold Elektro.
• Would it be better to create a subdomain for Bekkevold Elektro and ask the supplier to point to this?
• Or is it ok to leave it as it is, having links back to the web site for Bekkevold Elektro? Just changing the target of the link to open in a new window.
  Thank you very much for your support on this. I would appreciate any suggestion for improvement for my customer, Bekkevold Elektro.

Best regards
Kjersti Bakke

[BasKierkels]

Hi Kjersti,

Ok, so: Google likes unique content that is original and has added value. This content is probably the same for all installers. Perhaps they have placed to logo of the installer in the top.

Copying it to your domain doesn't make it different from all the other installer-pages on the original domain. If that is the case, i would leave it at that domain. It has no positive effect on your client's site.

What you can do is write great articles on the domain of your client. Take the pages from the supplier as an example and write articles that are much better. More added value, easier to read AND: fun or exciting to read.

That way, you produce original content that visitors will want to read. Word for word. Perhaps they will even share it on their social media accounts. This way: you make this site stronger and will almost certainly improve the position in the SERP's. If people are actually starting to share these articles in social media, you will also improve the local visibility of your client.

Greets,
Bas

[kjerstibakke]

Hi Bas,

Thank you for your reply.

I don't think it is possible to copy/paste to the clients domain since this is part of an application developed by a second supplier.

But would it be an idea to create a sub domain like:
boligpartner.bekkevold-as.no

The application is developed for several different installers in Norway who sell products from this supplier. All of these micro sites is linked to the same domain with a sub folder for each installers. Is this good or bad? If you had the chance to make some suggestions before the application was developed. Would you propose a different solution to this supplier?

Thank you so much for your support to help me understand

br

Kjersti Bakke

[BasKierkels]

Hi Kjersti,

Since the content of the microsite is not on your domain, Google won't credit you for that content. Meaning: you don't have to expect your site to get a higher ranking due to this content.

As long as you don't have the same content on your own domain as well, you won't get a penalty either.
So: all in all, for now i cannot see how this content will impact your search results. In a positive or negative way.

If you wanted to rank higher you would have to have this content on your domain.
Please pay attention: make sure you only hare original content on every domain you work for! Just copy this content and place it on the clients domain won't work and might even backfire.

If you want, you can read an article i've recently written. The article is my analysis of what great content nowadays is. It's in Dutch so i can image you'd have to use Google Translate.
https://www.3pix.nl/e-commerce/website-optimalisatie-2016-prikkelindex/

Does this help you?

Greets,
Bas