Embedding videos for SEO
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What is the best practice for having videos on a website in terms of increasing SEO? Embedding YouTube videos is probably the easiest solution, but does that help with SEO? The other options would be to use a third party or build one. What have other people found to be the best option?
Thanks!
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Text-wise, I'd say go with a full transcription if you can. Search engines can't index video content (it's not text), so including a transcription allows you to get the benefits of that content.
Good examples of video + transcription are our Whiteboard Fridays.
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Video format or embedding shouldn't count for SEO performance. But it's important to have text explaining what is this video about etc. That will help to appear on the "video" tab of Google search too
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