Website Titles in Google
-
I currently have a Wordpress platform website and previously I noticed that when I optimized my pages, if I indicated what I wanted my page names to be (through an application like SEO Yoast) that most times, the keyword would show up exactly how I had it typed in. Recently I have noticed that the title of my website is showing in my page titles too. So for example:
Before: Shoe Stores Windsor - XYZ Company
Now: XYZ Company | Shoe Stores Windsor - XYZ Company
In SEO practices, I know it's most often best to have the keyword you would like as close to the front of your title tag, but now this recent search adds my website title first. Plus this also seems to be making my titles longer.
I know Google ultimately has the 'final say' in a page title and I have ensured that I have the "rewrite titles/descriptions option" check in Wordpress to allow me to overwrite titles, but I am hoping someone can possibly provide me with a tip or trick to avoid this in search rankings. I think it's important to have the name of my site entered through Wordpress so that any pages that I have no optimized default to the page name and site name, but the ones I have optimized seem to be showing differently all of a sudden.
Any help is greatly appreciated! Thanks!
-
Is this happening to all of your titles or just some of them?
To me it sounds like you've somehow setup WordPress (or a plugin) to add a prefix to all your titles. Which then forces in "XYZ Company |" before every title you've made. If that's the case you should be able to find it somewhere and change it back.
-
In general for home page title we prefer to have to company name 1st and the keywords to follow. This applies only for the home page. In your case I an guessing that the first words e.g. XYZ Company, have a difference in how is written at the end. It may have taken this from the Heading 1 or alternative sources to ensure better quality.
To overcome the issue, change the title to;
XYZ Company - shoe store...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Recommended title length for Google search results
I read the recommended title length is 50-60 characters depending on alphabets, etc,.
On-Page Optimization | | Mike555
Anyways, my question is, is there any harm of having longer title?
If all my important keywords are within the 50-60 characters that will show up on search results, I can still make the title longer, it's just that those keywords outside won't have any effect on search results?0 -
How to check duplicate content with other website?
Hello, I guest that my website may be duplicate contents with other websites. Is this a important factor on SEO? and how to check and fix them? Thanks,
On-Page Optimization | | JohnHuynh1 -
How google handle with Title when is invisible on the page?
I would like to display H1 Title tag invisible on the homepage. I set up Title colour same colour as background colour. How google handle with this cloaking? What should I to set up in the style.css?
On-Page Optimization | | joeko0 -
Why Does Google Keep Changing My Page Titles?
I know Google has been doing this for quite some time but how do you "control" what Google will display as your page name? Lots of my pages come up with a title like "[searched keyword] - [website name]" in the search results. I usually a huge drop in CTR when this happens. On the other hand, there are some pages which have kept their title intact in the search results. So what gives? How come one page's title is changed and the other is not?
On-Page Optimization | | sbrault740 -
Does Google look at page design
Hi everybody, At the moment i'm creating several webshops and websites with the same layout, so visitors can recognize the websites are from the same company. But i was wondering: Does google look at the layout of a webpage that it's not a copy of another website? This because loads of website have the same wordpress/joomla templates etc, or doesn't this effect rankingpositions? Thank you,
On-Page Optimization | | iwebdevnl0 -
Google Instant Preview
Is there a way of having videos show up in google instant preview? Right now all I am getting is a blank space
On-Page Optimization | | casper4340 -
Title tags missing
I have noticed that some of my title tags have been altered (by Google?) on the SERP. I am only showing the keywords on some listings, not the full title tags that I wrote, this is happening to our competitors as well. Any idea what is going on, one of my clients is looking for answers! Thanks
On-Page Optimization | | USHoleInOne0 -
DUPLICATE PAGE TITLE ISSUE
Hi We have 25 pages with a download form on it. People arrive at the page through a ink with optimised anchor text which sits on the information pages. As there is no information on these pages we do not need them to be optimised so the developer has given all the download pages exactly the same page title. Although the pages in themselves are not significant would this effect the way Google viewed the whole site, and would it pay to make each one unique or doesn't it really matter. Alternatively, is there a better way to handle this? and if so would that ligate the benefit of the anchor text. Thanks
On-Page Optimization | | PH2920