Rel-nofollow for price comparison site?
-
I run a price comparison site, so we have TONS of outbound links. Should my outbound links be marked with 'rel=nofollow'?
-
Many of the big affiliate and price comparison websites route links through an internal folder first. This allows them to record the conversion, set a cookie, etc... It also makes all of those outbound links look like internal links. Usually it looks somethingl ike this:
Web Page hyperlink for "Visit OnlineStore.com" is actually a link to YourDomain.com/partners?merchant=OnlineStore. From there it will redirect (what kind doesn't really matter here) to OnlineStore.com along with any affiliate code you have added to the URL for their tracking purposes, if necessary. Typically /partners is blocked in the Robots.txt file so the search engine can't even follow it to see that it's an external link.
-
I would want to keep my follow links to a bare minimum, very trusted sites. The rest make them nofollow, without having to worry about problems in making the change!
-
Ben,
Not necessarily, the outbound links in the case of your site are to help your visitors, and I don't really see a reason to nofollow them. That said, I'm assuming your asking this because of disbursement of link equity, and in that case I still wouldn't mark the links as nofollow. Instead, I would suggest changing the site structure or the outbound links themselves so that there's not so much on one page.
Changing links to nofollow on a case by case basis isn't really scalable, and if it's a big problem, there's probably other issues that need to be resolved first.
Hopefully that helps!
-
Hello,
In my opinion you should put rel=nofollow on all external/affiliate links (and prey not be penalized by Google Animals)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to check code to text ratio of Mobile Site?
Hello All, How to check code to text ratio of Mobile Site? Thanks!
On-Page Optimization | | adamjack0 -
Ratio follow/nofollow outbound links
Dear all, So far, I couldn't find any satisfying answer to my problem - I hope you might be able to help: Due to the fact that our website consists of user-generated content, we've got many many outbound links to other sites. Until now, it was possible to assign a follow-attribute to these links. In the ages of "pandas" however, we realised we had to limit this possibility as well as the amount of outbound follow links already published. My question now is whether there is some kind of rule of thumb as to what ratio of outbound follow and nofollow links is advisable. I'd appreciate any ideas or comments. Thanks a lot!
On-Page Optimization | | Mulle0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Should I remove the Jetpack Plugin From A SIte
I dont know if anyone has any experience with the jetpack plugin, but personally I prefer yoast. My point is someones site I am looking at has both Yoast SEO plugin and also Jetpack for wordpress, should I just remove the jetpack as it seems to be a very heavy loading plugin.
On-Page Optimization | | propertyhunter0 -
SEO for New Magento Site??!?
Hi All, We have had a new site delivered by our developers (hurrah...the old one was to terrible for words) but we seem to be having a lot of issues with the new Magento platform. What they have done is used the community version and tried to customize it. I came on to this project about a month into the build and although Magento does seem to do a lot things well there do seem to be some problems. From an SEO prespective we have seen some increase on some search terms and a drop of in others. I would be interested in hearing from other Magento users about their experiences with this platform and any ideas on how to crank up the activity. Our site is at www.nationwidepharmacies.co.uk . There are few odd bits including the side navigation which seems to be very clunky and not overly customizable in this version. Any useful criticism would also be well received. Look forward to hearing Nic
On-Page Optimization | | nicc19760 -
Interesting optimisation killing page comparison
I have two these tag pages: http://www.businessinteriors.co.uk/tag/office-fit-out-birmingham/ http://www.businessinteriors.co.uk/tag/office-refurbishment-birmingham/ Both targeted on key words respectively "office fit out birmingham" and "office refurbishment Birmingham" Now the weirdest thing has happened. I have being optimising the, "office refurbishment Birmingham"...with a little more content etc...and links etc...and havent got round to "optimising "office fit out birmingham" yet.... Which seems good, because weirdly the "office fit out birmingham" page is ranking HIGHER than the "office refurbishment Birmingham" page for the term office refurbishment Birmingham search?!?! So I must be doing something very wrong. What on earth has happened? Can anyone see these two pages and give me some insite into why making a page better has nuked it?! Many thanks. James
On-Page Optimization | | bizint0 -
Good Site Navigation verses Success
I have been experimenting with the number of links on our pages verses the number of hits we get. Success seems to be tied to having hundreds of links on a page verses ease of navigation. We have a research company that sells research on educational topics. Last November I decided to divide our category of literature research topics into 10 different subtopics and redistribute the links to the subtopic pages. The main literature research page had over 800 links on it. It was one of our top performing pages. I was hoping that by spreading the links out in logical categories i could distribute the wealth and have better navigation for the user. Now after 6 months the traffic to that page has dropped 800% and the sub-pages have only gained a very minimal percentage. Overall, the hits in the literature genre have dropped from 560 per month to around 80. Ouch! I thought Google would love this strategy, as it reduced page load time, links on a page and made the navigation logical and easier to see all available options. Not the case. Question is: Should I keep the subpages but go back and put all the links back on the main literature page, putting it back up to 800 links? Should I get rid of the subpages, because the links will all be on the main literature page if I move them? Any advice is appreciated! Karen
On-Page Optimization | | eworld0 -
What is wrong with this site
Hello, I need advice regarding design ( current design as well as any changes ) and seo advice as to what we should do to promote the site. The site in question is - Allkindofessays.com Thanks
On-Page Optimization | | seoug_20050